The 32nd Qingdao International Beer Festival (Cloud Beer Festival) will open on July 22, the normalized operation of the Golden Beach Beer City

Qilu.com · Lightning News July 19th Qingdao Beer Festival, drunk West Coast. On July 19, Lightning Journalists learned from a press conference held by Qingdao West Coast New Area that the 32nd Qingdao International Beer Festival (Cloud Beer Festival) will be held online from July 22 to July 31st, for a period of 10 Heaven, let the global audiences go home, "zero distance" experience Qingdao's characteristic beer culture, and continuously wipe out the international business card of the "Beer City" of the West Coast New Area of ​​Qingdao, fully show the style of Qingdao's "vibrant ocean capital, wonderful and pleasant city" charm.

It is reported that the theme of this beer festival is "ocean", carefully organizing planning star guests, online celebrities' studio live interactions, international and domestic bars connection, video connection of performing arts groups around the world, VCR of visiting shops, online themes Night and other series of "Cloud Beer Festival" live broadcast and cloud business sector activities. Offline will no longer arrange related cultural and sports activities. Beer caravans will not be operated open and do not hold light shows and fireworks show performances.

On the evening of July 22, the opening ceremony of the Beer Festival will be held in the form of online live broadcast. Huang Xiaoming, the ambassador of the public welfare image ambassador of the Beer Festival, will interact with online audiences in the form of video. The first bucket of beer opened as the classic link of the opening ceremony of previous beer festivals, and has been highly anticipated. "This year, the first bucket of beer will adopt a virtual opening method, and invite citizens to enter the studio, and toast with the global audience through the Internet to open the 32nd Qingdao International Beer Festival (Cloud Beer Festival)." Wang Gong, the director of the Beer Festival and the executive director of the cultural performing arts, and the executive vice president of Qingdao Time and Space Culture Group, revealed that in addition, many new theme works of the new beer festival will perform online for the first time.

After the opening, 20: 00-22: 00 every day, this beer festival will build a 10-day "Cloud Beer Festival" large-scale live column on the Youku platform. Toast with the world.

In the "Cloud Beer Festival" studio, celebrities and celebrities will be invited to talk to the Qingdao International Beer Festival and Qingdao Beer Culture with the national audience; invite well -known domestic singers, well -known bands to participate in the live broadcast, plan many songs and dances , Acrobatic, Rock and Qingdao West Coast New Area local original programs, dedicate cultural and art feasts to the audience.

In order to highlight the internationalization and carnival theme of the Qingdao International Beer Festival, this year's "Cloud Beer Festival" will also pass through the form of "international connection, multi -city interaction, and city linkage". Carry out live connection interactions to achieve "one section with thousands of shops" and "Qingdao and the World toast", which shows the opening and tolerance of the Qingdao International Beer Festival. The famous attractions of Qingdao West Coast New Area visit special foods and spread the urban culture of Qingdao West Coast New District.

Beer is the "protagonist" that is not allowed to be at the beer festival. According to reports, this year's beer festival has planned "Qingdao International Beer Festival · Jingdong Beer Festival" and opening the official malls such as Jingdong, Taobao, Douyin, Alipay and other platforms. The festive feast of the National Carnival.

"We combined with JD.com to integrate online and offline resources, jointly launched the JD.com Channel Beer Festival, and organized Qingdao Beer, Budweiser, Snow, Yanjing, Carlsberg, Xili, and other well -known domestic and foreign beer brands to jointly create promotional festivals." Liu Shuwu, deputy commander of the Beer Festival on -site headquarters and chairman of Qingdao Huangdao Development (Group) Co., Ltd., introduced that this year's beer festival also set up special consumer in Alipay and Taobao. Theme travel code skin and other digital functions.

In addition, this year's Beer Festival is also opened on platforms such as Jingdong, Taobao, Kuaishou, Douyin and other platforms. About 100 commodity links are launched on various platforms to achieve online orders and delivery to the door, providing a convenient and affordable consumer environment for the majority of citizens and tourists.

"We also launched the National Mission Douyin Challenge on the Douyin Platform. Citizen tourists opened the Douyin APP to search for the topic page of the 32nd Qingdao International Beer Festival ', shoot uploading up uploading a cup action video, or participating in the topic#32nd Qingdao International Beer Festival, release summer creative videos about beer, and have the opportunity to get cash rewards for successful uploading. "Liu Shuwu said, in addition, on Sina Weibo, follow the official account of" Qingdao Jinsan Beach Beer City "and" Qingdao International Beer Festival ". The Weibo raffle has further enhanced the participation of the "Cloud Beer Festival".

It is understood that Jinsan Beer City, as a well -known popular tourist area in China, will attract many tourists to visit and check in every summer. During the "Cloud Beer Festival" from July 22nd to 31st, the Golden Beach Beer City will carry out overall enclosure, closed management, and strictly conduct operation management in accordance with the requirements of the national, provincial, and municipal tourist scenic spots. There are 8 entrances in the park, and the two parking lots of P1 and P2 can provide more than 4,200 parking spaces for free. Citizen tourists can pay attention to the WeChat public account "Qingdao Jinshang Beach Official Account" and adopt online appointment to enter the park.