"Night Economy" continues to activate the vitality of the city, the Foshan 2 project is selected as the second batch of national night cultural tourism consumer gathering zones

Reporter Zhao Xiaochen Foshan Reporting

In the past weekend, Foshan South China Sea Thousand Lake Lake once again witnessed the enthusiasm of the citizens. Especially after the night, the summer heat faded away, the lights on the scene were bright, and the water shadow was staggered. The new cars appeared in turn, and the food stalls were full of color. Even if everyone wore a mask, they could feel their inner joy.

This is the scene of the 2022 Music South China Sea Colorful Consumer Festival and the 3rd Nanhai Automotive Food Carnival, which is also another case of night economy. On the 18th of this month, Foshan Qianli Lake appeared on the public list of the second batch of national night culture and tourism consumption agglomeration areas. In creative industrial parks, Foshan City plans to have three national night culture and tourism consumption agglomerations.

A reporter from Southern Finance and Economics was informed that the construction of national night culture and tourism consumption agglomeration areas is mainly for the development of night culture and tourism economy to better meet the people's growing needs of a better life. It mainly relys on neighborhoods with good development, high cultural and tourism formats, and highly agglomeration of tourism and tourism formats, and active consumer markets at night, cultural and sports and business travel complexes, tourist scenic spots, provincial and above cultural industry demonstration park commercial areas, etc.

The three major gathering areas in Foshan match the above definitions. According to incomplete statistics, at present, Creative Industrial Park has introduced more than 300 brands and more than 1,200 small and medium -sized enterprises, and the number of employment has reached 25,000. Top ten night markets for tourists "; and Shunde Overseas Chinese City Happy Coast PLUS is a key planning project for the" Thirteenth Five -Year Plan "tourism development industry in Guangdong Province. In addition to building Shunde food IP, commercial blocks, theme parks, cultural experiences, and ecological wetlands will Taking it into one; take the Qianliang Lake area as an example. As one of the loud landmarks on the Foshan business card, the Qiandeng Lake area is a night tour and punch -in sacred place, gathered more than 2,400 business merchants, light shows, lakeside markets, multiple pieces, multiple pieces The specialty bar catering street has attracted citizens to visit.

It is precisely to see the role of these neighborhoods in accordance with the popularity. As early as the end of 2019, Foshan proposed to vigorously develop the night economy. After nearly three years, the night economic format has become more abundant. Ten night formats such as "Night Banquet", "Night Tour" and "Night Awards" not only launched the "Night Foshan" brand, but also effectively drove consumption recovery and promote the continuous prosperity of the night economy.

Earlier, Foshan's "Night Foshan · Yue Life" Consumer Festival activity, more than 1,000 merchant stores participated in, driving the transaction amount exceeding 200 million yuan. And this time the 2022 enjoy the South China Sea Colorful Consumption Festival and the third Nanhai Automobile Food Carnival. In three days, the cumulative sales of food stalls and coffee tea and drink booths exceeded 300,000 yuan. Sales increased by 45%year -on -year. 54 car sales companies collected a total of 1513 car purchase information on the spot, with a transaction of 538 cars, with a transaction value of 110 million yuan.

It is worth mentioning that a reporter from Southern Finance and Economics learned from the Foshan Culture, Radio, Television Tourism and Sports and Sports Bureau that as of the end of April this year, 8 high -quality night economic agglomeration areas in Foshan were basically completed or completed. Diversified, the total number of night demonstration sites reached 83. From June 25th to the end of July, the 2022 Foshan Night Consumption Festival will carry out seven major theme activities one after another, including home appliances and home installation activities, live broadcast crazy enjoyment activities. Consumption kinetic energy, boost consumer confidence.

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