Internet celebrity hair removal instrument Ulike was fined 300,000, and the slogan involved the high customs content violated the social style

Future Network, Beijing, July 19 (Reporter Xie Qing) Recently, the Internet celebrity hair removal instrument Ulike affiliate company "Hangzhou Yuri Technology Co., Ltd." (hereinafter referred to as "Yu Lai Technology") newly added a new policy punishment. The content of the advertisement issued by the commissioned commissioned was vulgar and violated the good social fashion. It was fined 300,000 yuan by the Hangzhou Market Supervision and Administration Bureau.

According to future reporters, the punishment originated from the advertisements put on the elevators in many communities in Shenzhen in Shenzhen in March this year. The slogan "No sapphire, I don't take off" appeared, causing public doubts.

It is worth noting that not only was punished by Lai Technology, but also the "Shanghai Primary Advertising Communication Co., Ltd. Shenzhen Branch", which played the advertisement, was also punished by 515,000 yuan in May this year.

"Playing the side balls", "disrespect consumers", "affecting social order and good customs", the vulgar advertisement of the Internet celebrity hair removal instrument has caused dissatisfaction and complaints from many consumers. Some netizens have suggested that there are many advertising audiences played by elevator rooms in the community, and even minors may see that vulgar advertisements have a bad impact on their physical and mental development.

(Figure (picture network)

Vulgar advertisements in the elevator attract attention, and the Internet celebrity hair removal instrument Ulike stepped on the "red line"

In March of this year, in many communities in Nanshan, Futian, Luohu and other areas, residents reported that the vulgar advertisements on Ulike in the elevator room were reported in the elevator room.

Some media reporters saw that in the community elevator reflected by the residents, the advertising exhibition board showed the ULIK sapphire hair removal instrument to make a slogan "No sapphire, I don't take off." "People in the community come and go, how bad the children are seeing such vulgar advertisements." Some consumers complained that the advertisement "spicy eyes" of Ulike sapphire hair removal instrument affects the healthy growth of minors.

After the public reported the attention of public opinion, the relevant regulatory authorities also took a hand of rectification. In the future, reporters from the Shenzhen Market Supervision Bureau inquired that in May of this year, the "Shanghai Direct Advertising Communication Co., Ltd. Shenzhen Branch" (hereinafter referred to as "Shanghai Direction"), which played the advertisement, was broadcast. 》 Article 9 of Article 9, the bureau ordered the parties to immediately stop publish illegal advertisements and be fined 515,000 yuan.

According to the administrative penalty decision, Shanghai Directorial Company was commissioned by Lai Technology to release 308 ULIKE framework posters in Shenzhen, 1047 buildings and TVs that published ULIKE video advertisements, 218 smart screens, and video advertisements were divided into 5 seconds. Version and 10 seconds version.

After being punished, the relevant person in charge of Shanghai Orientation Company also apologized to the next publication of the advertisements involved, and launched a self -examination and self -correction work. At the same time, because elevator advertising has the characteristics of high arrival rate, it will need to pay more attention to and strictly control the review of advertising content.

(Figure, Credit China)

After being fined in Shanghai, Lai Technology also received a ticket. On July 18, the reporter in the future inquired from the official website of the Credit China that the content of the advertisement issued by Lai Technology was vulgar and violated the good social fashion. It was fined 300,000 yuan by the Hangzhou Market Supervision and Administration Bureau.

The Shenzhen Market Supervision Bureau believes that the ULIKE hair removal instrument advertisement "No sapphire, I don't get off" is suspected of violating Article 9 of the Advertising Law, paragraph 7, "advertisements must not hinder social public order or violate the good society of the society"; at the same time, " Article 42 of the Women's Rights Protection Law "prohibits the provisions of the mass dissemination of the media or other methods to degrade the personality of the women's personality".

Based on this, the Shenzhen Market Supervision and Administration Bureau has filed a case for the company and ordered an advertising company to stop publish illegal advertisements and conduct immediately rectification.

Aiming at the female customer group, it is frequent by Lai Technology

"The target group of the Ulike hair removal instrument is female customers, but she has a slogan of materialized women. It is too bad." Miss Li, a consumer who bought Ulike hair removal instruments, told future network reporters that the hair removal instrument is a popular female beauty product. The hot -selling, Ulike hair removal instrument is one of the best.

In the future, reporters on the network saw on social platforms such as Xiaohongshu and Weibo that many bloggers have issued relevant blog posts such as "hair removal instrument recommendation" and "hair removal instrument evaluation", most of which involve Ulike hair removal instruments.

The sapphire AIR hair removal instrument, which is suspected of advertising controversy, is a product released in 2020. It is proposed by the well -known Korean film and television actor Quan Zhixian as the global brand spokesperson for ULIKE.

It is worth noting that in terms of publicity, Ulike also pays great attention to the star promotion effect. According to incomplete statistics from reporters, such as Li Liya, Liu Tao, Zhao Lusi, etc. have used or publicly recommended Ulike hair removal instruments. Ulike also signed a number of stars such as Luo Yunxi, Mao Mao, Zhang Yuqi, etc., as spokespersons or brand experience officers, to play the effect of starring in the star.

(Figure based on the screenshot of Xiaohongshu)

Public information shows that in 2013, the Ulike hair removal instrument was developed by Lai Technology. This hair removal instrument is the first global hair removal instrument brand hatched by Lai Group to independently develop, produce and sell the cinema -level household hair removal instrument brand.

Subsequently, Ulike's hair removal instrument became a "net red product". According to statistics from JD.com and Tmall, during the 618 shopping festival in 2021, Ulike won the double championship of Tmall beauty instruments and hair removal instruments. In addition, JD.com ’s hair removal instrument championship champion, and the number one in the hair removal instrument category for 6 consecutive years. In this year's 618 promotion, Ulike ranks TOP5 in Tmall 618 Beauty List, with sales exceeding 500 million yuan, second only to L'Oreal, Estee Lauder, Lancome and Olay.

(Figure based on e -commerce website)

With the popularity, Ulike has also fallen into the dispute of similar brands. On May 26, 2020, Huanyu Blue Hai Technology Co., Ltd. released a video titled "Explosive Hair Removal Evaluation".

In this video, blogger Chen Liang said in a professional appraisal that Ulike has no hair removal effect. Therefore, after the video was released, many consumers questioned the quality of the Ulike hair removal instrument.

The reporter learned that the blogger Chen Liang's identity was the relevant staff of the similar beauty instrument (Tripollar E first Beauty Instrument and Smoothskin Mujin Mao Shi). Therefore, Ulike brought Chen Liang and his company to court with malicious business slander.

Two years later, the Ulike party recently received a public apology letter from Chen Liang and the relevant company. The court judgment also showed that Chen Liang ignored the scientific principles and spread misleading information to consumers through video fabrication and slandering the ULIKE brand, which caused damage to the commercial reputation and product reputation of the Ulike brand. Maliciousness of unfair interests.

As a leading brand in the industry, competition is fierce on the apex track. Some evaluation bloggers have pointed out that evaluation videos are a way of high acceptance of consumers, so it is essential for the brand. Ulike's reputation disputes have also disrupted the sales plan to a certain extent.

But it is worth noting that Ulike "turns" in advertising more than once. In 2021, Ulike's hair removal instrument made a slogan "Ulike's Senior, Senior Women's Senior" slogan, which caused controversy. At that time, many consumers were suspected of materializing women because of their slogans.

"Do not respect the consumer's brand, nor can people believe in the reputation of its company", "aiming at women's consumption, but spending slogans for women", "need to rectify the chaos of corporate advertising", many netizens in this way Comments like this.

- END -