Let the non -heritage "live" and follow the reporter to see the non -heritage and learn non -heritage public welfare activities.

On the afternoon of June 11, with the sweet and sweet Huaihai Qinshu performance, Huai'an Culture, Radio, Television and Tourism Bureau, Huai'an Rural Commercial Bank, Huai'an Pao Industry Media Group jointly sponsored "Entering the traditional culture of Huaian Non -hereditary inheritance" -follow the reporter Seeing non -heritage and learning non -heritage public welfare activities officially launched.

During this event, Huai'an Newspaper Media Group will increase the spread of Huai'an non -material cultural heritage with the media means, and set up a bridge between Huai'an Intangible Cultural Heritage and Huai'an local banks. Provide customized financial services for the development of the inheritance of the Huaian Intangible Cultural Heritage.

Reporter Rong Media Reporter Rong Media means strengthening non -heritage publicity

In the afternoon of the same day, in the Boye Cafe in the Canal Cultural Food Street in the Royal Wharf of the Pufu District of Qingjiang, 30 citizens who were selected through the registration followed the representative inheritance of the Huai'an intangible cultural heritage bionic line, Xu Shanfang, and carefully learned the Huai'an fragrant bag. Production skills. On the side, reporters from Huai'an Newspaper Media Group focused on long guns and short guns, some were holding pens and paper interview records, some took cameras to capture wonderful moments, and some took the camera to shoot the whole process ...

On August 21, 2021, the "Opinions on Further Strengthening the Protection of Intangible Cultural Heritage" issued by the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council pointed out that it will increase the popularization of intangible cultural heritage to the development trend Communication methods, expand communication channels, and encourage various new media platforms to do related communication work.

淮安报业传媒集团作为我市主流媒体，近年来聚焦主责主业，创新体制机制，加快媒体融合，构建了“报（纸）、网（站）、微（微博、微信）、屏（ The integration media matrix of outdoor large screens), end (client) ", put into the fields of live broadcasts, short videos, cultural and creative and other fields into the fields of fine soldiers. This time, the Huai'an Rural Commercial Bank, Huai'an City and Qingjiangpu District Cultural Radio, Television and Tourism Bureau, focusing on the work of the Municipal Party Committee and Municipal Government Center, integrating social resources, relying on the "good people and good newspaper" public welfare platform, with the help of the integration media power, launching followers to see the non -nonsense to see Fei Ferbi Heritage and non -heritage public welfare activities made Huai'an's non -heritage "live", "fire", and "pretty", and contributed to helping Huai'an's "four business cards" propaganda.

Financial support the optimal policy to help non -genetic inheritance

As a local bank that deeply cultivates Huai'an and rooted in the Huai'an area, Huai'an Rural Commercial Bank, one of the organizers of this event, announced a policy at the launching ceremony: all non -heritage skills selected for non -heritage representative projects at all levels, non -heritage skills, non -heritage skills, non -heritage skills, non -heritage skills Inheritance inheritance, Huai'an Rural Commercial Bank will provide 100,000 to 1 million yuan in credit and implement the best interest policy.

"Provide financial support for the development of Huai'an Number's Heritage, and comprehensively enhance the market value, cultural value, and spiritual value of Huai'an non -heritage." Zhu Caitao, deputy secretary of the Party Committee and President of Huai'an Rural Commercial Bank of China, said that taking this activity as an opportunity, Huai'an Peasant Commercial banks will work with the majority of non -genetic inheritors and inheritance activities to take on the mission of inheritance history and continuing the context, and jointly explore the new future of Huai'an non -genetic inheritance and carry forward the big future.

It is reported that the Huai'an Rural Commercial Bank currently has 93 outlets, 278 self -service banks, and 397 Xiaohuai Station's inclusive financial service sites. The financial service network system can better meet and serve the various financial needs of the general public, farmers, and small and micro enterprises.

In the future, Huai'an Rural Commercial Bank will work with the Huai'an Cultural Radio, Television and Tourism Bureau, Huai'an Newspaper Media Group and other units to go all out to provide a joint support and customized financial product support for Huai'an non -heritage inheritance and market support. The support of industrial model support, innovative communication promotion support.

Observation and study, study and research, and promote the development of non -heritage

As an important node city and iconic city for the construction of the Grand Canal Cultural Belt, Huai'an has a long history and rich intangible cultural heritage, including traditional music, traditional dance, traditional drama, folk literature, music, traditional art, traditional technique, traditional medicine, folk customs Wait, 7 of which are national representative project lists, 32 provincial representative project lists, 163 municipal and nearly 400 county -level non -heritage representative project lists. Among the representative inheritors of non -heritage, 4 national -level, 26 provincial -level, and 220 municipal levels. During the launching ceremony on the 11th, the organizer also organized "connecting charming and glory of modern life" -2022 Huai'an Non -Heritage Development Forum, inviting relevant experts and scholars, representative inheritors of intangible cultural heritage to gather together, around the city's non -heritage overview In terms of protection and inheritance, financial assistance, non -heritage ideas, measures, etc., we have discussed the topic of the development direction of Huai'an non -genetic inheritance, and financial assistance to non -heritage cooperation.

The guests participating in the forum said that the event was a useful exploration and vivid practice of deepening non -heritage and inheritance communication. According to reports, in the half -year "following reporters to see non -heritage, learning non -heritage public welfare activities", Huai'an Pao Industry Media Group's Rong media reporter will learn Huai'an non -heritage through children and the public through children and the public, expand the influence of non -heritage influence together Essence

Relying on this activity, guests from all walks of life will work with the organizers with the organizer and the inheritance of inheritance and entering the campus, entering the scenic area, entering the community, and the inheritance base, the municipal research travel base, and the provincial non -heritage tourism experience base. Brand activities, develop non -heritage -themed tourism routes, cultural and creative products and performing arts, make full use of public cultural facilities such as cultural museums (stations), libraries, museums to carry out non -heritage related training, experience, exhibitions, lectures and other activities to comprehensively expand non -heritage heritage The life dimension of "watching and learning and learning, eating and playing, playing and playing", promoting the effective combination of non -heritage and modern life. While improving the quality of the people's lives and meeting the needs of the people's better life, it is stable and far -reaching.

Coordinated planning: Jiang Jianbo

Reporter Rong Media: He Jianfeng/Wen Tan Xin Chen Shuai/Picture

Video: Chen Chengzhuang Chen Chen Daming

Correspondent: Fei Zhou Zhu Youguang

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