Douyin e -commerce platform governance is upgraded and then strictly hit false marketing without performing contracts

This special operation was launched on June 24th, focusing on investigating and cracking down on illegal behaviors such as single -order behavior, false buying gifts, false exemptions, negative delivery, commitment and actual inconsistency. Based on the degree of illegal regulations, the platform has adopted punishment measures such as aggravating credit scores, suspension or permanent closure of product sharing function.

The relevant person in charge of Douyin e -commerce said that the creator induced the order under the marketing methods such as drawing, buying gifts, free orders, cashback, spikes, but did not perform the contract. Behavior. These behaviors not only harm the legitimate rights and interests of consumers, affect the consumer's shopping experience, but also seriously interfere with the normal operation order of the platform, destroy the fair competitive environment of the platform, and tolerate the platform and will resolutely crack down on this.

It is reported that Douyin e -commerce launched the "General Principles of the Management of E -commerce Creators" in June last year. Responsible, it should be known that the real situation of the product is still falsely propagated, or the obligations are not fulfilled, and there are corresponding responsibilities.

The general rule requires creators to follow the general principles of 9, and it is strictly forbidden to "violate public order and good performance hype", including 13 illegal marketing scenarios, 5 content infringement situations, 2 kinds of unqualified release professional fields, and 7 other kinds of violations. The general rules are also strictly prohibited from five cheating behaviors, two kinds of garbage content, 3 kinds of guidance illegal transactions, and 4 other violations of five kinds of illegal trading behaviors, and 4 other violations. As of the end of last year, there were 971,000 illegal creators, including 8,484 fans with more than one million fans, and 11,000 people were permanently closed e -commerce authority.

The above -mentioned person in charge stated that among the punishment objects, including a number of millions and million fan creators, in particular, I hope that the majority of creators will pay attention to the rules and integrity, and put their energy to improve the quality of content, goods and services. Create more value for consumers.

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