Economic front -line observation 丨 new changes in consumption in "cloud shopping" data

Xinhua News Agency, Beijing, July 19th: New changes in consumption in the data of "Cloud Shopping"

Xinhua News Agency reporters Wang Yuxiao and Sun Shaoxiong

Entering the West Gate Bonded Direct Purchase Center located in the Urumqi Economic and Technological Development Zone (Tutun River District), Xinjiang, more than 1,000 kinds of cross -border imported products such as luggage, cosmetics, and snacks from more than 30 countries and regions around the world are overwhelming. Citizen Yu Jiajia is preparing to scan the code to place an order on the applet.

Like Yu Jiajia, now "cloud shopping" has become a consumer choice for more and more people. In the first half of this year, the national online retail sales increased by 3.1%year -on -year. In 2021, my country's online retail sales exceeded 10 trillion yuan, ranking first in the world. While "cloud shopping" deeply changes the daily life of Chinese people, it also reflects the new changes in consumption.

During the "618" period this year, Suning Tesco's sales of smart home products increased by 108%year -on -year, the sales volume of bacteria and air conditioners increased by 176%year -on -year, and the sales volume of air purifiers increased by 163%year -on -year. The turnover of the class to home service increased by 188%year -on -year ...

It is not difficult to see from the data of e -commerce platforms that the demand for upgraded consumption such as quality consumption and service consumption has increased rapidly. At the same time, new consumption concepts such as green, low -carbon, health, and safety have become more and more popular.

"From the middle and long term, with the steady growth of economic development and residents' income, the trend of consumption to quality and diversified upgrades will not change, the characteristics of consumption potential and strong toughness have not changed. "Wang Yun, a researcher at the China Macroeconomic Research Institute.

With the pace of consumption upgrade, today's Chinese consumers' shopping carts are not only good for global things, but also good domestic products.

"In recent years, the fashion and functional details of domestic products are getting better and better, and the cost -effectiveness is very high. Now my online shopping will give priority to domestic brands." "Post -90s" consumers Xiao Liu told reporters.

Douyin e -commerce data shows that from April 2021 to March 2022, the number of domestic products brand products of Douyin e -commerce platform increased by 508%year -on -year; in the explosive list, the number of domestic products accounted for 92%, and the number of domestic products accounted for 93 93 %. More and more domestic brand brands have ushered in rapid growth through continuous innovation and strong "counterattacks".

"The post -post -post -190s' post -post -young people have become the new main consumer power. They are more willing to pay for personality, interest, and cultural IP, and have high enthusiasm for consumption of consumption in the national tide of domestic goods." In the future, the platform will continue to increase support for domestic products, especially small and medium -sized businesses, and drive more national goods to "out of the circle."

According to data from the National Bureau of Statistics, in the first half of this year, the online retail sales of physical goods across the country increased by 5.6%year -on -year, accounting for 25.9%of the total retail sales of social consumer goods. While shopping online, more physical business has also touched the "cloud" online, and online and offline consumption integration has accelerated.

"The epidemic has largely promoted the process of the retail industry 'all things at home." The relevant person in charge of the cosmetics retailer Sephora said that the resident retail platform in Meituan drove the sales of stores across the country to continue to grow. During the "618" period this year Daily orders increased by more than 6 times month -on -month.

Pei Liang, president of the China Chain Management Association, said that from traditional e -commerce to social e -commerce to real -time retail and retail in the same city, the retail industry has moved towards the omni -channel development of online and offline linkage. The integration of online and offline resources will produce "1 The effect of> 2 ".

In recent years, with the continuous optimization of the county's commercial and trade layout and the increasingly improved circulation facilities, the supply of county and township consumer markets has become more abundant, and the consumption market consumption potential is accelerating.

Relying on more than 11,000 stores throughout the country, Suning Tesco retail cloud data in the first half of the year shows that the county and town market upgrades are very popular. The sales volume of home appliances over 10,000 yuan increased by more than 50 % year -on -year. The consumption of home appliances such as fried pots increased by 81%, 129%, and 305%year -on -year.

Cultivating and strengthening the sinking market will undoubtedly become a new space for further excavation of consumption potential.

"my country's township and villages consumer markets account for 38%of the overall consumer market in the country." Said the spokesperson for the Ministry of Commerce, Shu Jingsing, said that it will continue to increase the work together with relevant departments to accelerate the shortcomings of infrastructure and public services. Encourage daily consumer goods, home appliances, home furnishings and other brand companies to sink the supply chain, provide direct supply and direct sales, centralized procurement, common distribution services, increase high -quality supply, and promote urban and rural residents to share quality consumption.

[Editor in charge: Jiao Peng]

- END -