"Camping+prefabricated dishes" is a new idea of cross -border integration

Author:China Tourism News Time:2022.07.19

To promote the implementation of the rescue policy of helping the enterprise, we must work hard in the field of cultural tourism, but also make articles in integrating new formats to allow "cultural tourism+" multi -business cross -border cooperation, deepen the development of cultural tourism, promote the immersion of the cultural tourism industry, The development of the new height and achieve new breakthroughs

Recently, Foshan City held the first "Camping+Prefabricated" live broadcast event at Sanshui Xiaonong Street Camping Land. During the event, citizens became Foshan Culture and Tourist spokespersons. By discovering Foshan Treasure Camping Land, exploring Foshan's prefabricated taste, shooting videos, watching live broadcasts, etc., camping punching the heat.

Affected by the epidemic, people's travel radius shrinks. To say that this year's fiery phenomenon is a camping in terms of tourism; in home life, it is prefabricated. Foshan City holds the "Camping+Prefabricated Vegetables" live festival to allow camping and prefabricated dishes to cross -border. This kind of strong union and collaborative marketing not only meets consumers' personalized diversified choices, but also has the brand awareness and enriches the product. Connotation.

Through short videos and live broadcasts, citizens have made intuitive and vivid presentations of local "camping+prefabricated dishes", achieving vivid effects, bringing traffic conversion, and helping to enhance the attractiveness of tourism products. Compared with the past spending money, actors and online celebrities to endorse, it is more conducive to stimulating citizens' love for cities.

Since the beginning of this year, a series of policies for helping enterprises have been introduced from the central government to the local area, and the tourism industry must get out of the operating difficulties. It cannot only stare at the relief support policy. Demand and cultivation of new markets, continuously enhance internal vitality, open up blocking points, and expand new commercial space, thereby enhancing the development of tourism enterprises for development.

As we all know, Guangdong's prefabricated vegetable industry is at the forefront of the country. Guangdong has taken the lead in organizing and systematically promoting the prefabricated vegetable industry in the country. In three years, it has reached the "ten first" nationwide and brought fire to this "people's vinion." Foshan Shunde prefabricated dishes occupy an important position in Guangdong, and have the support of the "Cantonese Master" project, which drives the development of upstream and downstream industrial chains and increased employment.

Carrying out the live broadcast of "Camping+Prefabrication", while creating a new tourism experience for tourists, it is also conducive to re -examining tourism resources development, project construction and industrial innovation from a consumer perspective, and then let the masses want to consume and enterprise wishes Investment may be the fundamental way to help enterprises.

Foshan's first "Camping+Prefabrication" live broadcast festival provides new ideas for helping companies in various places. To promote the implementation of the rescue policy of helping enterprises, we must work hard in the field of cultural tourism, but also to make articles in cross -border integration, allow "cultural tourism+" multi -business cross -border cooperation, deepen the development of cultural tourism, promote the immersion of the cultural tourism industry, The development is moving towards a new height and a new breakthrough. (Author: Ding Shenyi; Editor: Yang Shuo)

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