Live micro -view review: General manager apologize, can you still shoot garlic?

Zhang Xiaoquan officially apologized, and the Chinese were not wrong. On July 18th, Xia Qianliang, general manager of Zhang Xiaoquan, said on his personal media account that he expressed his sincere apology for the error guidance caused by his own improper remarks to the understanding of consumers. As an old -fashioned knife company with a history of nearly 400 years, Zhang Xiaoquan officially didn't want to understand it. One thing was a smile. In just a few days, how can you step by step, fermenting into a brand of public relations crisis? Intersection

In early July, when a customer in Guangzhou patted the garlic with Zhang Xiaoquan kitchen knife, the knife was broken. The dealer customer service responded that "it is not recommended to shoot garlic." That's this reply, which made things hot search on July 14. On the same day, Zhang Xiaoquan officially apologized to consumers and presented a new knife. At this point, everything was normal. However, on July 15th, Zhang Xiaoquan officially issued a statement saying that if some tools with high hardness or dedicated uses are used to shoot garlic, there is a risk of breaking the knife. Please, so many people make food every day, and no one will be stupid enough to take a fruit knife to pat the garlic and take a surgery knife to pat the garlic. Of course, it takes a kitchen knife to pat the garlic. This official statement makes people catch the handle. For a time, many knife sets were broadcast live on the Internet, patted garlic with their own kitchen knives, and properly harvested the flow of Zhang Xiaoquan storm.

Subsequently, an interview with Xia Qianliang, general manager of Zhang Koizumi on the Internet, pushed the incident to a climax. General Manager Xia said, "You have studied for decades," it is wrong to cut vegetables. "" All Michelin chefs are not cut like this. " This is like saying that the Chinese have been drinking for thousands of years of tea. Foreigners have to add sugar when drinking tea. Michelin is the standard of star -rating evaluation in European restaurants, which is very authoritative in Europe and the United States. But Chinese cooking is also well -known worldwide. If the knife is started, it is wrong. How does the 5,000 -year -old gourmet country be famous? Zhang Xiaoquan's 400 -year -old knife has done it in vain? The video of General Manager Xia's first -time speech, although it was previously dug out, was dug out at this time, and suddenly became the target of all crowds.

It can be seen that the "kitchen knife shoots garlic" storm step by step is to expand, that is, every step of Zhang Xiaoquan's treatment, dragging water, and shameful to cover up, just refuse to recognize the problem quickly. Now the general manager has apologized, hoping to be useful. But the most useful way is to provide consumers with a cheap and good -looking, smooth -handling, but not a good knife. (Commentator: Editor: Huang Jiaqi editor: Liu Chang)

- END -