Original cute version of "Four Great Beasts", "Post -80s" guy Optics Valley entrepreneurship to make tide and play blind boxes

"With the rapid rise of the national tide, blind boxes, hands, virtual idols, etc. have become trend. More and more young people are keen to buy related products and develop consumer habits. Under the trend of continuous market demand, we As long as IP and ensure the process and quality of the product, it can ensure that the enterprise continues to make a profit. "

The original cute version of the "Four God Beasts" of the Interactive Interactive Interactive Interactive Edition.

The "post -80s" guy Cai Lei founded the Chaodai Interactive Company in Optics Valley. Within a year, he has cooperated with a number of game companies to produce physical tide play and hand for game characters. His own virtual idols are also doing the final test. It will be launched on self -media platforms such as Douyin and Kuaishou. Related tide -to -play blind box products are also accelerating design and development.

The "2021 China Trend toy Market Development Report" pointed out that trendy toys that are representative of the "surprise economy" are becoming an important carrier for the new generation of young people's leisure and exchanges, and it is expected that the market size of the tide in 2022 will reach 47.8 billion yuan. In the past few months in 2022, there were 11 investment incidents in the Chao Play Industry.

Cai Lei University is a computer major. In 2009, he returned to Wuhan to engage in the animation industry. Since 2014, he has entered the game research and development. Many games have been developed before and after.

Cai Lei, the founder of Tide Interactive.

"Making games is actually very profitable, but after the heat is over, most of them will be forgotten, and it is difficult to leave any substantial traces." After playing for more than ten years, Cai Lei became more and more. The industry has continuous impact and miles. As a result, he chose a more distinctive cultural industry.

In 2021, he came to Optics Valley and founded his own cultural brand -Chaodai Interaction. At present, more than a hundred products have been represented and cooperative, including statues, blind boxes, tide play, and hand -made. IP also involves various fields and industries, including Spider -Man, Batman, Doraemon, Iron Man, Naruto, One Piece and other well -known roles.

In its brand online stores, there are many types of products, and the price of the product ranges from tens of yuan to thousands and tens of thousands of yuan to meet the consumer needs of different consumer groups.

Hand of interactive design.

In addition to conventional trendy products, he also designed original IP with the theme of "national wind" and "emotion", such as the four major beasts (green dragons, white tigers, Suzaku, basalt), four beautiful women, Shanhai Jing, national heavy weapon, etc. series. "At the same time, we also cooperated with multiple IP parties to launch related products, including independent designers, head animations, games, 10 billion popular comics, and NFT collections that are currently popular."

In addition to design, the core ability of this company is to produce production capacity and product supply chain. "Our core team has been in the gaming industry and the product industry for many years. Modeling is our strength and painting is our advantage." Cai Lei said.

Huashan virtual image "Hua Xiaomeng".

The office of the Chaodai Interactive Company is in Huashan, and the internal decoration is full of technology. As soon as the elevator came out, it seemed to enter the space capsule.

Chao Dai interactive elevator exit.

At the front desk of the company, there is a huge surface of the moon surface, which is covered with a ring -shaped pit, and a variety of exhibits are also placed in the exhibition hall.

Tide Interaction front desk.

At the same time, the company is equipped with a gym and e -sports room. The gym has professional coaches to come to class every week. There is a small meal on the terrace.

Chaodai Interactive E -sports room.

The company spends heavy money in corporate culture. "Only by letting employees in love from the inside out can we have more creativity in work. What you do is what you love, this is our corporate philosophy." Cai Lei said.

At present, the company has 40 or 50 employees, most of which are "post -90s" and "post -95s". The core members returned to Wuhan from coastal cities and have experience in the previous ten years. "In the future, we will train more local talents and transform from manual design to digital production."

Team member mud sculpture practice works.

In addition to the release of e -commerce platforms such as Taobao, corporate products are also sold on short video platforms such as Douyin, Kuaishou, and Xiaohongshu.

"These platforms have a lot of traffic, but they lack more good artworks. If we do our own closed loop, the quality and price can be controlled, and we can get a good feedback. , Just like snowballs, the bigger and bigger. "

Chao Dai interactive office environment.

In addition to online, Cai Lei is establishing his own offline channels. "Now the malls have basically covered Chao Play Blind Box Shops, Blind Box Automatic Sales Machine, etc. Senior companies such as Bubble Mart have done a lot of exploration, but there are some blank channels that we can grasp. These are us. These are us. The goal."

"The rapid rise of the universe has also brought us a lot of opportunities. There is no ceiling in this industry." Cai Lei introduced that the company also began to build virtual assets, develop virtual idols, and truly combines virtual and physical objects. At present, most factories are in the coastal area, but in order to better realize the industrial closed loop, it is planned to build a factory in Wuhan in the later period.

(Source: China Optics Valley)

【Edit: Zheng Xiaoxiao】

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