Younen Recommended | Douban 9.1, thank you, there are less "worldly desires" after reading

In recent years, consumerism has been increasingly embedded in the lives of the public.

Why do you want to buy and buy when you are unhappy, why do you have to have a Hermès platinum bag to enter the high society? What kind of cultural production logic is the merchant, domesticated consumers and let them voluntarily empty their wallets?

We are not necessary for "goodness" in material and spiritual. A invisible hand created demand and created consumers. If you don't want to be brainwashed by merchants, you must look at the issue of Gravity Social Topics.

This book has been opened on Douban, with a score of 9.1, and at the same time, it is also the sixth place in the new social science book list.

Today, we have selected some interesting readers to share it. You are also welcome to leave a message in the comment area to share your views on related topics.

"Very good entry readings"

@Malingcat

The best consumer social theory, the essence of Marx, Vanbaln, Baltricia and others is all in it without being stiff, taking into account historical sorting and perspective. The main part is the formation of the Western consumer society in the mid -1990s in the mid -1990s. The "global" in the Chinese version is just a gimmick, and the author does not have much to globalize the world. The author follows the road of Baldrica, pays attention to image, symbols and information, and through "the invasion of images to daily life", "important role of mass media", "public relations as a social engineering", "advertising as a symbol project "Let's discuss it. "Consumption history is the history of accelerated circulation of goods and their products, the history of the development of the market and the media." "Commodities have always been a tool for people to meet people's actual needs and psychological needs. "," In modern society, a person's identity is neither inherited nor specified. People can invented their own identity through consumption. " Every consumers who are surrendered to aesthetic rule, especially the little red book users, should read this book.

@

If you don't read the nationality, you can't think of this book as a French author. In the tradition of not talking, the author of this book has written well how modern society creates consumers and how to create consumption as the driving force The core social production method; the author has well integrated the study of contemporary consumerism. Here you can see Baluderia, the shape of the consumer landscape, how the symbols affect you; the core of consumers being manufactured by manufacturing It is the lack of personal subjectivity since the rise of modernity, and the fierce development of the commodity economy needs to clear the goods. Therefore, consumers are shaped, and the acquisition of goods is transformed into a sense of emptiness of the body. Reading, everything about consumerism can be used as a good entry book.

@Amore

It is my favorite book that is slightly higher than my own thinking ability, just like a layer of yarn between the truth between me and the world.

"Luck a little worldly desire" "

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Thank you, the material is lower after reading.

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