The Shanghai Cultural and Tourism Bureau will unite five banks to increase credit for cultural tourism enterprises by 50 billion yuan

Fang Shizhong, director of the Shanghai Cultural Tourism Bureau, was a series of programs for the "2022 Shanghai Minsheng Interview". Vigorously implement the cultural travel industry to revive the actions, create the "Living Room of Water Conference" in the Suzhou River, implement the "Great Museum Plan", "Great Art Museum Plan", "Social Aesthetic Education Plan", and "small and beautiful" at the door of Youjia ... … These contents are closely related to citizens' lives.

Vigorously implement the revitalization of the cultural travel industry

The Shanghai Cultural and Tourism Bureau is reinstalizing the revitalization of the cultural travel industry, focusing on deepening the structural reform of the supply side of cultural tourism, and vigorously promoting high -quality consumption supply, high -energy industrial investment, high -level digital transformation, and enhanced the tough development of the cultural travel industry. Ability, grab the new track layout of the cultural travel industry.

Safety is the lifeline of the cultural tourism industry. At present, ensuring that epidemic prevention safety is an important prerequisite for the restoration of cultural tourism venues. For the open cultural and tourist venues, the Municipal Cultural Tourism Bureau focuses on the three aspects of "peace" management measures.

The first is the "one industry and one guide". The Municipal Cultural Tourism Bureau has revised and announced the latest epidemic prevention and control guidelines of the eight categories of resumed open cultural tourism places. "Examination, strictly implement prevention and control measures such as" appointment, current limit, and peaks ". It is particularly important that Shanghai has entered the era of appointment tourism. The travel method of "appointment, current limit, and peak" is a concentrated manifestation of civilized travel and wisdom travel.

The second is the "one subject and one plan". The Municipal Cultural Tourism Bureau urged and guided the main responsibilities of the prevention and control and safe operation of various cultural tourism enterprises and institutions, and in accordance with the requirements of the "five in place" of prevention and control organizations, material guarantees, emergency plans, internal management, and publicity and education, Refine, practical, and concrete prevention of prevention and control.

The third is "one venue, one plan". The "Guidelines for the Prevention and Control of the Epidemium in Cultural Travel Place" was issued and implemented on June 20. Each cultural tourism enterprise and institutions must build the two major scenarios of the abnormal health test and the abnormal nucleic acid detection abnormalities, build an emergency response mechanism for fast, efficient and coordinated, and equipped with sufficient emergency epidemic prevention materials and temporary isolation observation space in advance.

Recently, the city's cultural tourism industry is conducting a large -scale investigation of "prevention of epidemic, stabilizing the economy, and maintaining safety" in order to further consolidate the "Quartet Responsibilities" for the prevention and control of the epidemic in the travel industry and strengthen the service of eight types of cultural tourism places that have been restored to Supervision and guidance to ensure that the responsibility and measures of the epidemic prevention and control are 100 % implemented in place; the four types of entertainment venues that have not been restored for the time being have not been restored for entertainment venues, Internet cafes, chess rooms, and back room script. Open behavior, create a fair business environment for law -abiding enterprises, and create a safe travel environment for citizens tourists.

This year, the “12 Articles” of Shanghai Tourism Assisting Enterprises' rescue are mainly forced from the four aspects of “increasing cost reduction and burden reduction”, “promoting cultural tourism consumption”, “strengthening the financial transformation” and “supporting innovation and transformation”.

First of all, implement inclusive measures such as the national and the city's tax reduction, fee reduction, rent reduction and exemption, and reducing the cost of water use gas mesh. Give the upper limit for tourism companies to reach a stable subsidy of 3 million yuan per house. For epidemic prevention and anti -kill expenditures for cultural tourism, accommodation and other industries this year, a fixed subsidy is given. At the same time, the temporary refund ratio of the quality margin of travel agencies has been increased from 80%to 100%. As of July 15, about 500 travel agencies have temporarily refunded 100%warranty, and the temporary decreasing deposit reached 64.745 million yuan.

Secondly, vigorously carry out "love Shanghai, travel to Shanghai", and support tourism enterprises to design special lines for the treatment of recuperation and spring and autumn travel in the city, and provide professional services. Support enterprises to issue cultural tourism consumer coupons to activate new hotspots of cities. We have strengthened cooperation with the Shanghai Branch of the Construction Bank, planning the large -scale consumption for the "Flower Kaiya Epidemium Sancheng Mantu River", and supported Jinshan District to officially issue a digital cultural tourism consumer coupon for the society on July 2.

Third, strengthen the cooperation of banking and enterprises, establish and improve the financing demand database of key tourism enterprises, guide financial institutions to appropriately increase the loan amount, reasonably reduce the interest rate of new issuance loans, and reduce the financing guarantee rate of tourism enterprises. The Municipal Cultural Tourism Bureau has combined with Bank of China Shanghai Branch, Construction Bank Shanghai Branch, Bank of Communications Shanghai Branch, Bank of Shanghai, and Shanghai Rural Commercial Bank. Restore rejuvenation.

Fourth, aiming at the new trend of tourism development such as digitalization, integration, and customization, strengthen the guidance and leading role of Shanghai's special funds, accelerate the promotion of major tourism investment projects in the city, support the construction of high -energy resort and high -level digital transformation, encourage encouragement, encouragement Develop new formats and new modes of "Cultural Tourism+" and "+Cultural Tourism". On June 29, the Municipal Cultural and Tourism Bureau has released the 2022 Shanghai Tourism Development Special Funds Declaration Guide. It is currently being accepted and the deadline is on July 31.

Create the "Living Room of Water Conference" in the Suzhou River

Suzhou River

今年市文化旅游局会同全市9家单位和沿岸五区，按照苏州河世界级滨水区建设目标，合力推进苏州河文旅功能提升工程，努力让市民游客望得见水、触碰到绿、 Taste the history of urban history and enjoy urban art. The Suzhou River Travel Water route will be opened in September will be a waterfront linkage route. Visitors can watch the beautiful scenery on the banks, or go ashore, stroll the shore line, enter the four -line warehouse Anti -Japanese War Memorial Hall, and walk through Shibu Road Bridge.

During the year, team tourists were the main. In the future, we will comprehensively consider the distribution of capacity, user needs and navigation conditions, and set the three route operation modes of the liner, pass ticket, and charter ships depending on the view of the Suzhou River. At present, the first batch of eight Suzhou River cruise wharfs, including Bunder, Four Elements Warehouse, Tianan Qianshu, Xikang Road, Mengqing Park, Zhongshan Park, Changfeng Park, and Danba Road, have completed the design and establishment work. Before the route is opened, it will strive to complete the construction or transformation of 4 of them. Implement the "Big Museum Plan", "Great Art Museum Plan" and "Social Aesthetic Education Plan", and make a good place for "small and beautiful" at the door of Youjia

Shanghai Zheng Innovation Implementation of the "Great Museum Plan", "Great Art Museum Plan" and "Social Aesthetic Education Plan", especially focusing on the people's heart project, and doing the "small and beautiful" performing arts, new humanities, and leisure places at the door of Youjia. First of all, we must build a large venue, then allocate large resources, but also to start big brands and create large classrooms.

The total construction area of ​​the East Museum of the Shanghai Museum, which is under construction, is 113,200 square meters, and is expected to be completed and opened in the fourth quarter of 2023. After the two museums of the Shanghai Museum opened at the same time, the building area of ​​the house was over 150,000 square meters, ranking among the top five in China.

Shanghai Museum East Museum (renderings)

Shanghai actively builds a platform for young strategies to support the Shanghai Contemporary Art Museum to implement the "Young Caster Plan". This year, the "Green Strategy Plan" in the 10th year will be fully upgraded to launch the "Green Strategy Plan Plus+" to promote contemporary art and classic art dialogue. The Municipal Cultural Tourism Bureau will unite a number of well -known art venues in Shanghai to come up with a number of precious collections and recruit young curators for Chinese people around the world. The new round of "Green Study Plan PLUS+" will be officially launched in the fourth quarter of this year. In the creation of large classrooms, Shanghai will strongly support professional institutions such as cultural bloggings, art, and performing arts to open the "wall", transform more professional art resources into social aesthetic resources, and send it to the citizens.

Next, Shanghai will plan for two years to focus on "central radiation, two wings flying, new city forces, north -south transformation" new space pattern, combined with "road+", "park+" and "living circle+", then create The "small and beautiful" performing arts, new humanities, and leisure places at the door of the 100th version of the house.

Citizen Art Night School · Thumb Piano Class

In the epidemic, this year's "Citizen Art Night School" spring class explores online live broadcast courses, conduct live broadcast interactive teaching on the Tencent Conference platform, and opens 56 online aesthetic education courses. The opening of autumn classes must combine the overall arrangement of the city's education and training and the assessment of subsequent epidemic risk assessments. The Citizen Art Night School will use the Shanghai Mass Art Museum as the General Academy, covering 16 districts, and the establishment of 50 service points. Relevant site selection and preparations have basically entered the ending stage.

Shanghai Children's Library

Today, Fang Shizhong, director of the Municipal Cultural Tourism Bureau, also announced the official opening of the Shanghai Children's Library in a live broadcast, sending a "big gift package" to the teenagers during the summer vacation. The Shanghai Children's Library on the Northern Neighborhood Changfeng Park and the Nanwang Suzhou River can be said to be a children's library with the largest single volume and the standard construction of the third -generation library in the world. The main body of the new museum covers an area of ​​6,380 square meters, with a total construction area of ​​nearly 16,000 square meters. It has 12 service space and children's book forest, childhood study room, and children's travel in the world. It has more than 500,000 books. Welcome more young readers to check in in the new children's new hall, "learn and be human" in the incense incense.

Responsible editor: Shi Jian | Audit: Li Zhen | Director: Wan Junwei

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