Guidance on promoting high -quality development of rural homestays

Rural homestay refers to the use of rural residential residences and other related resources to participate in business services to provide tourists with small accommodation facilities that experience local natural, cultural and production lifestyles. Rural housing is an important format for rural tourism, an important driving force for rural economic growth, and an important starting point for helping to comprehensively promote rural revitalization. In order to implement the "Opinions of the Central Committee of the Communist Party of China on the Implementation of the Strategy of Rural Rejuvenation" and "General Office of the State Council on Services" Six Stability "and" Six Insurance "to further do a good job of the work of" decentralizing the reform of "reform", promote the rural homestays High -quality development, the following opinions are now put forward.

1. Overall requirements

(1) Guidance thought

Guided by Xi Jinping's thoughts on socialism with Chinese characteristics in the new era, comprehensively implement the spirit of the 19th National Congress of the Communist Party of China and the 19th Plenary Session, based on the new stage of development, implement new development concepts, build a new development pattern, and promote high -quality development as the theme. Deepen the supply -side structural reform as the main line, comply with the new needs of the people's rural tourism consumption experience in the people, guide the development and construction of rural accommodation, promote the upgrading of rural tourism quality, drive the masses to increase their income, to consolidate the results of poverty alleviation, comprehensively promote the rural revitalization strategy strategy Make positive contributions.

(2) Basic principles

Adhere to ecology priority. In -depth practice of green mountains and green mountains is the concept of Jinshan Yinshan, maintaining rural traditional style, and advocating low -carbon environmental protection, simplicity and nature, and harmonious symbiosis.

Adhere to culture as the root. Cultivate and promote the core values ​​of socialism, deeply tap the excellent traditions, humanistic spirit, and moral norms contained in rural culture, and highlight the cultural characteristics and rural civilization.

Persist in people -oriented. Putting the preservation of farmers' interests first, supporting the development of rural homestays that are directly operated or participating in farmers, and taking into account the interests of tourists.

Persist in integrating development. Enrich the home and breakfast products of townships, innovate rural tourism formats, extend the industrial chain, expand the value chain, and help promote the integration of the rural one, two, and three industries and the integration of urban and rural areas.

Adhere to the standard and orderly. Strengthen government guidance and overall planning to prevent large demolition and large -scale construction and blind replication. Coordinate development and safety, strengthen quality supervision, and continue to improve rural homestay safety guarantee capabilities.

(3) Main goals

By 2025, the development pattern of rural homestays with reasonable layout, moderate scale, rich connotation, distinctive characteristics, and high -quality service, and the balance of balance of demand -to -supply supply and supply creation needs will be more obvious. The demand for mass tourism consumption, the quality of rural homestay products and service quality, development efficiency, and driving role have been comprehensively improved, and it has become the iconic product of the high -quality development of the tourism industry and helping to comprehensively promote rural revitalization.

2. Key task

(1) Improve the planning layout and optimize the development of resources

Incorporate the development of rural homestays into the development plan of tourism in various places, connect with the national economic and social development planning, land and space planning, etc., strictly adhere to the cultivated land and permanent basic farmland, ecological protection red line, and ensure the coordination and sustainability of the development of rural homestays. Fully consider the conditions of resource endowment, customer source market, transportation location, water source roads, etc., and evaluate disaster risks such as floods, floods, and geology. Improve the level of infrastructure and public service facilities, improve the treatment facilities such as garbage and sewage, ensure the standardization of domestic waste, sewage standard discharge, and improve the generality, convenience and comfort of rural homestays. Guide villagers and rural homestay operating entities to participate in the construction and management of rural living environment, and advocate the concept of low -carbon environmental protection operations. (The Ministry of Natural Resources, the Ministry of Ecology and Environment, the Ministry of Culture and Tourism, the Department of Emergency Management, and the State Cultural Relics Bureau are responsible for division of responsibilities)

(2) Enrich cultural connotation and strengthen product construction

Deepen the cultural relics resources of cultural relics, fully demonstrate the characteristics of regional characteristics, and enrich the cultural connotation of township homestays. Respect the historical and cultural features, rationally use resources such as natural environment, humanistic landscapes, historical culture, cultural relics, and other resources to highlight the characteristics of rural homestays. Interactive and encourage rural homestays to participate in public cultural services. Find the development positioning of rural homestays, meet the needs of different groups and different levels, and create a product system with distinctive characteristics, rich types, excellent quality, and reasonable prices. Taking the development of rural homestays as a link, carry out multiple formats of business, expand the comprehensive formats such as sharing agriculture, handmade manufacturing, characteristic cultural experience, agricultural and sideline products processing, e -commerce logistics and other comprehensive formats, to create rural tourism complexes, and effectively exert the driving effect. (The Ministry of Culture and Tourism, the State Cultural Relics Bureau, and the State and Rural Revitalization Bureau are responsible for division of responsibilities)

(3) Guide standardized development and strengthen brand leadership

Guide rural home operators to implement relevant public safety responsibilities and the main responsibilities of food safety, and establish public safety management systems such as fire protection, fire, food, health, environment, disaster prevention, gas, emergency plans and necessary monitoring and early warning facilities. Rural homestays shall allocate fire protection facilities and equipment in accordance with national standards and industry standards, implement daily fire safety management, and fulfill fire safety responsibilities. Guide rural homestays to use public security management information systems or mobile APPs, applets, QR codes and other convenient methods, and implement public security management systems such as real -name registration, visitors management, and receiving minors to stay in the "five musts" requirements. Rural homestay buildings shall meet the quality and safety standards of national housing. Rural homestays should be equipped with hygiene -related cleaning, disinfection and cleaning facilities. If there is no condition to set up independent cleaning rooms and disinfection rooms, they can be cleaned and disinfected by professional washing and disinfection mechanisms. Promote the implementation of national and industry standards for tourism homestays, and cultivate a number of rural level tourism homestays. Encourage localities to formulate local standards such as rural homestay buildings, public security, fire protection, food, health, environmental protection, service and other local standards on the basis of compliance with relevant national regulations and standards. Incorporate rural homestays into the construction of cultural and tourism brands at all levels. Cultivate rural homestay brands with regional characteristics and local characteristics, and encourage high -quality rural homestay brands to export mature experiences such as homestay design, operation management, market development. (The Ministry of Public Security, the Ministry of Ecology and Environment, the Ministry of Culture and Tourism, the National Health and Health Commission, the Ministry of Emergency Management, and the General Administration of Market Supervision shall be responsible for division of responsibilities.

Actively attract multi -investment and operation entities such as farmers, village collective economic organizations, cooperatives, enterprises, and capable makers to participate in the construction of rural homestays. Encourage farmers and home returnees to develop and use their own houses to operate rural homestay independently, and strengthen guidance in planning layout, quality standards, architectural styles, etc. Under the premise of respecting farmers 'wishes and meeting the plan, encourage rural collective economic organizations to develop rural homestays through registered companies, forming cooperatives, and villagers' shares. Encourage urban residents to carry out rural homestay management through leased idle homestead houses and cooperative operations through leased property rights. Give full play to the advantages of many rural homestay employment channels and flexible methods, encourage and guide villagers to participate in business services, enhance labor skills, and promote income to become rich. (The Ministry of Culture and Tourism, the Ministry of Natural Resources, and the State and Rural Revitalization Bureau are responsible for division of responsibilities)

(5) Strengthen publicity and promotion and guide reasonable consumption

Make full use of informationization methods, strengthen precision publicity and interaction feedback on rural homestay products, and launch a number of rural homestays with stories, experience, taste, and nostalgia. Incorporate rural homestays into the scope of cultural and tourism consumption to benefit the people, convention and festivals, and encourage all localities to include conditions in the conference training of government agencies and enterprises and institutions in various places. Support rural homestays to strengthen cooperation with e -commerce platforms, and strive to support e -commerce platforms in publicity marketing and brand promotion. According to the characteristics of festivals and holiday distribution, we will strengthen information services during the peak tourism period, and timely release information such as the distribution, occupancy rate, parking lot, and transportation routes of rural homestays in a timely manner to reasonably guide visitors and alleviate crowded pressure. Strengthen consumption guidance for rural homestays, advocate healthy consumption and rational consumption, and pursue luxury and high prices unilaterally. (The Ministry of Culture and Tourism, Emergency Management Department, etc. are responsible for division of responsibilities)

Third, guarantee measures

(1) Strengthen overall coordination

Under the coordination and leadership of the local party committee and government, the local party committee should strengthen the coordination and linkage between departments, and make the same force in planning and construction, standardized management, public services, environmental construction, and security guarantee. , Promote the formation of a comprehensive governance pattern of government management, departmental linkage, industry self -discipline, corporate responsibility, and social supervision. (The Ministry of Culture and Tourism, the Ministry of Public Security, the Ministry of Public Security, the Ministry of Natural Resources, the Ministry of Ecology and Environment, the National Health and Health Commission, the Department of Emergency Management, the Market Supervision Bureau, the State Cultural Relics Bureau, the State and Rural Revitalization Bureau, etc. are responsible for division of responsibilities)

(2) Optimized license handling

Adhere to the combination of standardized management and promotion of development, encourage local governments at or above the county level to try first, innovate breakthroughs, and jointly introduce the management measures of township homestays in accordance with the local actual situation to coordinate the relevant functional departments such as public security, public security, health, and fire protection. process. In addition to the product permits that directly involve public safety and people's lives and health, through joint audit, one -stop processing, multiple certificates, one, informing the promise system, information sharing, etc., optimize The procedure process processing process provides convenient and standardized services for rural homestay operators. Implement the relevant requirements of the "Farmers (B & B) Building Fire Protection (Trial)" (Trial) (Trial) (Jiancun [2017] No. 50). Under the premise of conforming to the planning of land and space, encouraging the use of residential sites registered in accordance with the law to develop rural homestays. If the local people's governments are stipulated by the local people's governments on the conditions of market entities (operating venues), they will handle their business licenses. (The Ministry of Public Security, the Ministry of Natural Resources, the Ministry of Culture and Tourism, the Ministry of Emergency Management, the National Health and Health Commission, and the General Administration of Market Supervision are responsible for division of responsibilities)

(3) Payment of land for land use

Promote the implementation of rural tourism land policies and encourage resources to revitalize the use of rural idle homesteads and idle houses in accordance with the law. In accordance with the planning of land and space, all localities should effectively revitalize the construction of existing construction land through the comprehensive remediation of land and increase or decrease urban and rural construction land for rural homestays, and explore the flexible and diverse methods of land supply. Township land and space planning and village planning can be reserved with no more than 5%of construction land mobile indicators. For the development of rural tourism, a small amount of supporting facilities must be carried out outside the border of village construction. , Do not destroy the ecological environment and the original appearance of the countryside, and it is necessary to occupy the balance of the cultivation of cultivated land in accordance with the law. Encourage rural collective economic organizations to use rural collective land to build rural homestays in accordance with the law by self -employment, rental, shares, and associates. In the pilot demonstration of rural idle homesteads and idle houses, integrate resources to promote the creation of a number of homestay concentration villages and rural tourism destinations to revitalize and use models. (Responsible for the Ministry of Natural Resources) (4) Improve support policy

Coordinating the layout of rural water supply protection projects, digital rural construction projects, rural human settlement environment improvement, dangerous house reconstruction, rural garbage and sewage treatment, public service balanced allocation and other project layouts, support water supply, fire water sources, fire lanes, garbage and sewage treatment, greening lighting Wait for the construction of supporting public facilities for rural homestays. Encourage qualified rural tourism infrastructure construction projects to be included in the scope of support for local government bonds. Guide financial institutions to innovate financial products and service models in accordance with the law, expand the financing channels of rural homestay operating entities, and explore rural homestays through the pilot area of ​​rural homestead system reform, explore the use of mortgage mortgage, mortgage mortgage of farmers' housing, and credit loans. Construction and operation to reduce financing conditions and thresholds under the premise of preventing risks. Mobilizing the enthusiasm of farmers and other people to participate in the development of rural homestays can give funding subsidies or providing discount loans to the investment construction, transformation and upgrading of rural homestays. Regulations to enjoy relevant tax preferential policies. Explore insurance services that meet the business needs of township and home, give full play to the risk management and compensation function of the insurance industry, and support the operating risks caused by rural homestays to respond to emergencies such as epidemic conditions and extreme weather. (The Ministry of Natural Resources, the Ministry of Culture and Tourism, the Emergency Management Department, the CBRC, and the State and Rural Revitalization Bureau are responsible for the division of responsibilities)

(5) Strengthen talent training

Increase rural homestay planning, development, construction, operation management and service personnel training into relevant rural tourism training plans at all levels, integrate the strength of industry associations, vocational colleges, and social enterprises, give full play to the role of rural culture and tourism leaders, and regularly carry out each of each Type types of job training will be given training subsidies in accordance with relevant regulations. Strengthen the support of talents to return to their hometowns, support the return of migrant workers and college graduates to return to the countryside for rural homestay entrepreneurship, and provide talent guarantee for the sustainable and healthy development of rural homestays. (The Ministry of Culture and Tourism, the State and Rural Revitalization Bureau is responsible for division of responsibilities)

Culture and Tourism Department

Ministry of Public Security

Ministry of Natural Resources

Ecological environment

National Health Commission

Emergency Management Department

Market Supervision Administration

China Banking Regulatory Commission

State Cultural Relics Bureau

National and Rural Revitalization Bureau

July 8, 2022

(Source: Voice of Cultural Tourism WeChat public account)

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