With the help of "pomegranate seeds" young couple "hook" painting a new blueprint for the nation
Author:Qiantang New District News Time:2022.07.19
Entering the "Chao and Pomegranate Red" Yunshui Station in Baiyang Street, Qiantang District, Hangzhou, the exquisite and rich hook handicraft jewelry is bright. In front of the exhibition desk, Luo Haibo and Zhu Baijing, who were holding flowers with flowers and dressed in bright Yi costumes, were also particularly noticeable.
On the hot soil of Bai Yang, the Yi guy Luo Haibo and the Han girl Zhu Baijing met and fell in love with each other, and set up Lixia Shouchuang Studio based on the unique craftsmanship of Micro Hook. With this characteristic handicraft empowering the disadvantaged group, the couple gradually developed a new world for many full -time women and left -behind elders.
Original intention: over the rain, so I want to support the umbrella for others
In 2007, Luo Haibo, who grew up with the support of caring people from all walks of life, walked out of the small village in Yunnan, came to college, and met Zhu Baijing, the same classmate from the countryside. After graduating, the two of them decided to stay in Hangzhou. Initially, the two were crowded in a single room of about 20 square meters. They moved back and forth on the subway and buses every day, and the commuting time was up to five or six hours. Although hard, the two are full of hope for the future.
With the increasingly popular days, a few years later, the Luo Haibo's family ushered in a newborn. Facing the major changes in postpartum family relationships and social relations, Zhu Baijing often found that his emotions fluctuated greatly, so he looked for various ways to decompress. Occasionally, Zhu Baijing read a book that introduced the micro -craftsmanship. The unique weaving and exquisite works in it instantly appeased her restless heart. She searched for such a handicraft on the major platforms with her interest, but found that the micro -hook finished products in the domestic market at that time were blank, and the idea of entrepreneurship instantly took root in her heart.
"It can solve my current problems, and maybe it can also drive people who are in the same situation as me to participate. Why not?" Zhu Baijing said that the special feature of micro -hook handicrafts is the hook lines used. It was found that the existing fine lines in China came from France, and after the cost was high, Zhu Baijing contacted the cooperative manufacturers one by one. After dozens of proofing and attempts, she finally prepared a satisfactory hook -woven line. With the raw materials, Zhu Baijing quickly designed his own exclusive material pack and recorded the supporting tutorial.
In the summer of 2020, Zhu Baijing set up a micro -hook hand -made online store. The online store is called "Lixia", selling various materials and finished products such as necklaces, bracelets, rings, earrings and broocations. "I hope that more full -time women can resolve their pressure during the process of hand, and enjoy the fun." Zhu Baijing thought.
The distressed wife's busyness really felt the meaning of what she did. Luo Haibo resolutely gave up the position of his deputy general manager of his business and joined it. "I have never forgotten to support the support of various poverty alleviation funds and award -winning funds. Now I have some abilities. I want to give back to this society and let some relatively weak groups live a better life."
This is also the original intention of the couple's heart.
Sailing: Fantastic to promote the self -achievement of "weaver girls"
Since then, the couple of the Luo Haibo have played their respective advantages and supported each other. The brand of "Lixia Shouchuang" continued to start, and in the process of moving forward, it brought brilliance for more vulnerable groups.
"Every time a order is generated, the buyers behind them must become my fan." With the user operation experience accumulated in the previous work, Zhu Baijing has a message on Taobao with buyers and the product. A dozen 500 500 WeChat groups were built. Since then, "Lixia Hand Chuang" has his first batch of "seeds" users, with a total of tens of thousands of people.
Soon, the Luo Haibo was determined to set up an offline micro -hook jewelry shop. "May I ask everyone, is anyone willing to be my" weaver "?" In the WeChat group, Zhu Baijing invited tens of thousands of fans. After receiving multiple responses, the Luo Haibo couple chose 50 "weaver" with relatively excellent handmade and established the original team. At present, there are 70 members of the elite team of "Lixia Shouchuang", and have established long -term cooperative relationships with nearly 200 "weaver girls".
"A complete online team like us can only build mutual trust and understanding with them if they treat each member frankly and attentively." The fact is the case. The communication between the "weaver". Talking again and again, Zhu Baijing discovered that the full -time mother in the team was much larger than the proportion of the imagination. They are from all over the country, and they are basically the same age as their own age. They have just given birth to their babies and lack a stable source of income.
Seeing this, the Luo Haibo couple strengthened their choices. They believe that the opportunities and platforms provided by "Lixia Shouchuang" can really bring some help to these full -time women. "When some remote regions earn 7,000 or even tens of thousands of yuan per month, I believe their self -confidence and sense of accomplishment will increase."
At the same time, with the explosion of a tweet, the offline store has become a "Internet celebrity" store that everyone came to check in. The brand "Lixia Hand Chuang" also risen in the micro -hook. "Boss, can you wholesale?" More micro -hook orders also rushed towards the Luo Haibo couple. Based on the increasing product needs, the couple continued to expand their team while developing their own wholesale platforms. As a result, the scale of the "weaver" team gradually expanded, and the income increased.
Chance: Public welfare relay helps to increase their income in remote areas
In Lixia Handmade Studio, in addition to the hook jewelry, there are also various styles of exquisite and colorful traditional handicraft players. There are jasmine tea inside the Temu ball, and you can feel the fragrance. Seeing that these taboons are so exquisite, some people may guess that those who complete these works are probably born in the art family. On the contrary, they are poor left -behind grandma from Nawan Village, Guangxi.
"Can you give some discounts? I want to buy it for grandma in remote villages." One day, a special news from customers attracted Zhu Baicheng's attention. During the conversation, Zhu Baijing learned that the customer had worked in Guangdong and occasionally came to Nawan Village and shocked many left -behind elderly and left -behind children in the village. She decided to resign and settle here and establish a public welfare library in the village. And handmade embroidery workshop. After busy the leisure time after the farm work, the grandma in the village will come to the embroidery workshop to do some handicrafts and subsidize the family. "Buying raw materials and accessories for grandma to help them add some income, and also hope to pass on this traditional craftsmanship through them."
After listening to the customer's public welfare story, the Luo Haibo couple touched it, and then donated a batch of thin lines to the left -behind grandma in Nawan Village. In this regard, the couple are still not satisfied. In order to better help the left -behind grandma, they immediately decided that not only did the subsequent lines be sold at a cost price, but also obliged to help them sell products.
As a result, their shops continued to go to the hands of their grandmother's hands, and it has been more than a year. "The hand of the ball is complicated, and the single production time is about three or four hours. For each sold, the left -behind grandma can increase the income of about 50 yuan." Zhu Baijing said.
"The color of each Temu ball is different from the pattern." Occasionally, Zhu Baijing was surprised. In her heart, although the left -behind grandmother's life was hard, she was still willing to think and create, and he would not hesitate to integrate his design and ideas in each taboo ball. "This is a very admirable place." Zhu Baijing hoped that everyone who bought the Temple of the Temple could also realize their significance.
Qian Road: Do not forget the original intention to drive more "pomegranate seeds" to rush to the new life of the Communist Party
From the beginning of acquaintance, to Bai Yang's family, Luo Haibo has worked together for more than ten years.
"When we have greater capabilities, we will do more public welfare projects and continue to give social feedback." People who help and drive the temporary revenue have a better life. It is the original intention of the Luo Haibo couple.
Next, the couple intended to teach the handicrafts of the micro -hook jewelry to the left -behind grandma in Nawan Village, and donated some books to the left -behind children in the village. If possible, they want to discover some remote villages similar to Nawan Village to create income and vitality for more left -behind elderly groups.
In addition, after the opening of the "Tide and Pomegranate Red Home" project to serve college students in Baiyang Street, Sun Guiying, the head of the "Pomegranate Red" studio, discovered the "treasure" couple. Under the professional guidance and bridge of the "Pomegranate Red" studio, the Luo Haibo couple will set up a micro -hook community at their alma mater Zhejiang University of Finance and Economics, and even many universities in the district of the street.
"Establishing a micro -hook community on the one hand can help college students to make some living expenses. On the other hand, they also hope to absorb some of them as team members to promote the development of the team. The fun and meaning of the Luo Haibo thought.
It is worth mentioning that the story of the Luo Haibo couple is the epitome of the "pomegranate seeds" of Baiyang Street's entrepreneurial innovation. In the future, in the model of the government's "setting up", the "singing" of the enterprise, the university linkage and community collaboration, the street will continue to build a sense of community of the Chinese nation, and give full play to the service function of "tide and pomegranate red home" to the radiation effect, active active, active Exploring the "Pomegranate Red Home" to create a new model, focusing on the entrepreneurial line of college students of all ethnic groups, prompting more talents to stay in Qiantang and build Qiantang together.
Here, the "pomegranate seeds" of all ethnic groups will be closely united, supporting each other, and rushing towards a new life of common prosperity. (Reporter Wu Jiaqi)
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