Struggler · Zheng Youth 丨 Young Tea Farm Zhou Zhengxiang: "Social Artists" is also a "guardian"
Author:Qingzhou Rong Media Time:2022.07.19
"I'm really embarrassed, now it's clear that we have to work out."
Interviewed Zhou Zhengxiang was completed while it rained. At more than 4 pm on June 29, 2022, after a shower drifted, Zhou Zhengxiang hurriedly hung up the phone and quickly returned to the tea garden to continue to be busy with the workers.
When they have a lot of rain, they are loose soil and fertilize tea. This can maximize the effectiveness of fertilizers with rain and avoid grass. During this time, Zhou Zhengxiang arrived at the tea garden at 6 o'clock in the morning. After a busy, he was a whole day.
Zhou Zhengxiang made a live interviewee in the tea garden
The 36 -year -old youth tea farmer has returned to his hometown for 14 years. He has been awarded many honors such as "2022 nationwide upward to good youth". As the chairman of the Peng Tea Professional Cooperative in Shimoto County, Xinyang City, Henan Province, he built a 100 -acre mall alpine tea demonstration base and introduced more than 52 million national tea breeds to provide tea farmers for trial planting. Tea farmers are transformed into industrial workers to help them increase their income and become rich.
But in fact, as far as his identity is concerned, he pays more attention to "handicrafts" than "entrepreneur"; he is more willing to call himself "Mr. Zhou" than "Boss Zhou".
From resisting to "addiction", "handicrafts" are also "defenders"
At the King Kong Canyon in the northern foot of Dabie Mountain, there are large mountain tea gardens. In his childhood, Zhou Zhengxiang listened to the tea song and followed his parents to go busy in Chashan. In 2008, Zhou Zhengxiang, who graduated from university, returned here again, opening his tea farmer as the fifth -generation inheritor of the family.
But everything is difficult. Zhou Zhengxiang was a bit resistant at first. The lack of handmade tea -making skills, the hardships of hard work day after day, and the burden of tea manufacturers' operations made him doubt that "it is not worthwhile to return home to the bottom."
"When making handmade tea, you need to stir -fry the raw materials with both hands. The pan is hot, but the more scald the pan, the more scared, the more scalp, the more hot. Zhou Zhengxiang said, "I want to sleep at that time, walking like stepping on cotton, dizzy."
His father Zhou Qipeng was rated as "Chinese Tea Master" and "National Model of Labor in 2020". Under the guidance of his father's handle, Zhou Zhengxiang's skills have continued to improve, and it is becoming more and more clear. If this intangible cultural heritage does not have the participation of young people, it will be difficult to inherit in the future.
This belief made him more firm after participating in a national competition. That was in the Fifth National Tea Professional Skills Competition Tea Machining (Green Tea) Competition Finals, 2.5 kg of raw materials. Zhou Zhengxiang was completed for more than 10 hours in a row. After the sample, he couldn't sleep all night, with his hands faintly painful, such as a fire burning needle, and like an ant climbed in the bone gap.
This made him think that the parents made more than 10 kilograms of raw materials in one day, and for 20 hours in a row. It was decades of work. It is not easy for hand -made tea skills to pass. This also made him understand the meaning of "responsibility" and "responsibility": "handicrafts" is also "artist". Since he chose this industry, he has to be strong and do better.
The arrogance of the young people's bones was stimulated, and Zhou Zhengxiang became a senior agronomist, a national -level tea -making technician, and a "most popular agricultural technicians" in the persistence of day after day. The city -level competition has won many awards, and now it is also a well -known youth tea person in the mall.
Although it is generally used by machine -fried tea, Zhou Zhengxiang firmly believes that "the two slap things are not replaced by technology." "Now I enjoy tea making very much, and I even feel a little addictive. I must make a few pots of tea every day, otherwise I feel less." Zhou Zhengxiang said.
Driven by Zhou Zhengxiang, its Peng Tea Professional Cooperative, as an intangible cultural heritage protection unit, carried out inheritance activities for decades, benefited nearly 12,000 tea farmers each year.
Innovate the tea industry, take root in the countryside to do your best
The craftsmanship must be inherited, and the idea should be innovative. In order to achieve sustainable and healthy development, the tea industry must not only inherit traditional skills, but also conform to the development trend of the times. Zhou Zhengxiang knew this. He compiled and promoted the "Mall of Mall Gaoshan Tea Planting Regulations" to make many innovations in product technology and marketing promotion.
In order to change the current situation of "low energy, low -production, inefficient, and low -tech content" of the local tea industry, he went to Hunan, Anhui, Fujian and other places to introduce 52 million national tea breeds to provide trial planting for surrounding tea farmers. In the production process, he split the traditional pot cooked pot in Xinyang Maojian into 12 processes, introduce small -scale killing machines and barriers, upgrade the green tea production line to the sixth generation, and increase production efficiency by 24 times, realizing the high mountain of the mall Tea standardization and modern production.
In terms of marketing promotion, Zhou Zhengxiang often uses new media and combines online and offline simultaneously to solve the problem of the "last mile" of agricultural technology promotion. In the spring tea season this year, it should be the golden period of sales, but due to the cold due to the epidemic. Zhou Zhengxiang took the tea farmer to cooperate with the anchor with the goods to promote tea online. He also played photography hobbies daily, shooting short videos of Gaoshan Tea Garden, showing the growth process and tea garden scenery on social platforms, so that more people can understand the mall of the mountain tea.
In terms of development model, Zhou Zhengxiang adopts land transfer, "company + base + farmers", and "five unity" management models, so that tea farmers, especially farmers in family difficulties, increase their income; In the tea packaging and other links, provide employment for farmers to achieve "three employment and three income". As of now, the cooperative has developed into a comprehensive tea company that integrates tea planting, production, processing, scientific research and sales. The tea garden area has grown to more than 8,000 acres. Farmhouses to increase their income.
This year, in order to in response to the deployment of "everyone holding permit and skills in Henan", Zhou Zhengxiang actively promoted the qualifications of the cooperative to obtain professional skills level evaluation agencies. Grade certificate. "At present, more than 4,000 people have been filed. In the second half of the year, professional training will be carried out. While promoting skills, it will also help tea farmers to increase skills and income." Zhou Zhengxiang said.
For more than ten years back to his hometown, Zhou Zhengxiang clearly felt that through the tea industry, the village was even more angry and the villagers were even more confident. Speaking of the future, Zhou Zhengxiang is full of confidence: "Through the practice of the past ten years, I believe that the tea industry must be a rich people industry and a rising industry.
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