Phoenix Town, Chao'an District, Chaozhou City, the integration and development of tea brigade in Fenghuang Town, Chao'an District

In May of this year, the "International Tea Day" Chinese home event was held in Chaozhou in 2022, and Phoenix Shan Cong Tea once again bloomed on the global stage. Phoenix Town, Chao'an District is the birthplace and main producing area of ​​Shan Cong Tea. In recent years, the epidemic has a huge impact on the tea industry that rely on logistics and transportation and foreign labor. Facing the severe situation, the Party Committee of Fenghuang Town adheres to the leadership of the party building, finds the development path of the integrated tea tour, promotes the leading party members and cadres to take the lead in the first line of the project, organize professional talents to develop the forefront of industrial development, and effectively guarantee the annual output value of the tea industry exceeding the 2 billion yuan mark. In the past three years, it has maintained a rapid growth of more than 14%, and has taken the rising rural revitalization.

Jianqiang front line headquarters

Lead the industry precise breakout

In recent years, Fenghuang Town has given full play to the role of town party committees to grasp the party building and promote rural revitalization, and strives to solve the pain points of development pain points such as small size, low added value, insufficient standardization, and chaos of the brand. By formulating a number of strict management systems such as the "Planning and Protection Measures for the Management of Phoenix Ancient Tea Tree", "Phoenix Single Cong Pin Masked Year Control Year" Action Plan, and the registration of 15,000 century -old ancient tea trees to create a unified standard, a unified brand, a unified brand The standardization system for uniform identification and unified anti -counterfeiting single -clump tea, all provincial and municipal tea sample quality and safety testing is all qualified, and the market recognition has risen.

Fenghuang Town builds the three -in -one industrial development and technical promotion structure of "leading enterprises+associations+local cooperatives", guides 8 tea enterprises to enter the rural rejuvenation, and invests 200 million yuan to build a provincial modern agricultural industrial park for Phoenix Shan Cong Tea. 50,000 high -quality tea seedlings, connecting more than 3,400 tea farmers to increase their income and promote the overall development of the town.

The town supports enterprises to improve welfare benefits, improve logistical support measures, and "retain" tea collection workers outside the country. Organize grass -roots party members, social groups, villagers, and relevant enterprises to voluntarily pick tea, coordinate the business entities to share tea picking workers, and effectively alleviate the problem of "employment shortage". Set up the checkpoint of tea workers in advance. On the basis of ensuring the spacious epidemic, the annual average of more than 10 million pounds of tea picking is completed to effectively ensure the "two mistakes" of epidemic prevention production.

Open the integrated chain of three industries

Lead the industrial quality upgrade

By integrating the high -quality tea industry and ecological cultural resources, Fenghuang Town has explored a new path of diversified development of towns and districts around the problems of unique industrial structure and insufficient development stamina.

Pilot the "5G+Smart Tea Garden" of Qipan Village, set up "Smart Sky Eyes" 24 -hour records of tea gardens, soil and other data, supporting automated equipment such as solar insecticidal, intelligent spray irrigation and other automated equipment. In terms of experience, promote the overall improvement of the production efficiency of the tea area.

Using about 1,000 square meters of idle venues of the Phoenix Shadow Theater, it is used to explore the creation of trading centers that integrate product traceability, classified pricing, and sales logistics. Build a live broadcast base for Chaozhou Shancong Tea E -commerce, introduce professional live broadcast teams to promote the culture and products of Phoenix Tea Travel. It is planned to open 30 Douyin and Kuaishou live broadcast numbers. The expected annual income will reach 50 million yuan, and it is expected to achieve about 20%per year. growth of.

Fully build a characteristic town of tea brigade, invest over 2.4 billion yuan to build the Phoenix Mountain Tea Tour Corridor, plan to build 45 projects such as the Chaozhou Phoenix Tea Museum and Fenghuangxi Bidao, transform 20,000 acres of garden -style green ecological tea gardens, and carry out human settlements in the region. Actions such as environmental improvement and toilet revolution have worked hard to form a comprehensive, "Chaozhou Gongfu Tea Cultural Brigade Demonstration Zone" that radiates the country.

New momentum of talent

Lead the industry's endogenous growth

Talent is the first productive forces for development. Based on the core requirements of self -reliance, Phoenix Town vigorously cultivates and integrate the talent team, and strives to solve problems such as backwardness, insufficient inheritance, and technical barriers brought by individual tea farmers' decentralized operations to accumulate internal vitality.

The town organizes the special training of party building to promote rural revitalization, covering more than 1,000 party members and cadres in the town, and lectures in the forefront of industrial development such as modern tea gardens construction and management, tea brand marketing, and building tea tourism corridors. A development of the development of industry, love agriculture, and good management.

Establish a talent resource database such as college students, tea farmers, and tea makers, and select 300 large tea planting households to participate in the training of high -quality farmers. 300 persons participate in special courses for the construction of ecological tea gardens in the core production area to effectively develop talent vision and improve the technical level. Open a training course for intermediate tea artists, and invite national senior tea artists to teach carefully to promote the diversified development of talents.

In -depth implementation of the tea industry talent introduction project, with the "tea enterprise+college" industry -university -research integration model, establish a tea industry research base and doctoral workstation, introduce multiple experts in the Provincial Academy of Agricultural Sciences or regularly go to the countryside to guide, study and promote ancient tea trees Protection, bottlenecks of tea planting technology, and teach scientific planting experience.

Huang Qiong Chao Group Xuan

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