"Xingye also" nationwide exhibition Wuhan's first stop ended successfully

From July 15-17, in Wuhan International Expo Center, the "Xingye Xingye" travel method & outdoor life nationwide tour Wuhan's first station (hereinafter referred to as: "Xingye Xing also" Wuhan Station) attracted a large number of fans. Observing exhibitions over 30,000, including professional audiences and various communities exceeding 10,000, and various brand exhibitors have received more than 3,000 groups of intent customers.

The scale of 10,000 square meters of exhibitions, youthy exhibitions, based on trendy travel methods, with humanistic and artistic life scenes, deeply co -created digital audiovisual feasts with users, exhibitors, etc., and discover the new growth points in new consumer scenes. Ye Xing also "Wuhan Station releases car consumption potential to create a platform that promotes consumption and drives domestic demand.

"Xingye also" Wuhan Station was jointly launched by Hangzhou Convention and Exhibition Group and Wuhan Shangge Exhibition. This is the first time that Hangzhou Convention and Exhibition Group has held exhibitions in Wuhan, and it is also a tribute to the 20th anniversary of the Huazhong Auto Show.

1. Personality! Immersed shopping exhibition stimulates community interaction

As soon as the audience entered the exhibition hall, the Wuhan -limited art graffiti wall created by the organizer and the artist's Taka -white and the artist's Takashi White Union and the body -sensitive interactive gaming screen jointly established with the Xiangqu engine. The combination of art and light and shadow immediately made people shine.

Different from most auto shows, the diverse activities of "Xingye also" are wider in the audience. Not only are young families, but even children in the family also allow them The exhibition experience injected new possibilities into the exhibition.

For example, for the post -90s and post -00s, the organizer deliberately deployed a stage area. From Talk Show to the afternoon concert every day, it is not only a hi singing area, but also a communication platform.

The tent flying disk graffiti, the kart experience area, and the fitness experience area have become a gathering place for children. Pickings, tasks, seals, and gifts, this set of processes have greatly enhanced the interaction of the audience. The auto show is not only looking at the car, but also the car -related life mode.

2. Diversity! Surrounding industrial cooperation resonance to promote consumption growth

At the exhibition, SAIC Chase original car, Yutong RV, loved RV, Dongfeng Fengshen, Subaru and other brands fully demonstrated new RV products.

Intelligent life is the development direction of future life. Various -functional RV products are increasingly entering Chinese families. RV camping locations, scenic rV camping sites, etc. bloom all over the country.

In addition, Motorcycle brands such as Honda and Wuji bring a number of cool locomotives. Travel ...

Multi -category models have also broken the single nature of previous auto show exhibits and realized the comprehensive presentation of exhibits.

RVs and camping seem to be "born with a pair". "Xingye also" Wuhan Station has gathered well -known local camping brands such as Weekyee, Starry Camping, Orange Camp, etc., bringing the audience to Wuhan -style camping equipment exhibition.

The bee sports led dozens of sports clubs to open outdoor parties on the spot. Explorers off -road coffee cars spread their leisure retro to every corner of the exhibition.

The orderly tent, comfortable and natural bionic lawn, with a variety of RVs, passenger cars, locomotives, exhibits in the museum affect each other, and the energy issued by the continuous resonance of the exhibitors is the new growth point for promoting consumption.

3. Innovation! Help the spread of new concepts of travel and outdoor

This year's "Xingye Xingye" Wuhan Station is the nation's first exhibition of the original IP exhibition of "Xingye also". It is not limited to the two major sectors of RV and camping. The new way of gaming in multi -outdoor camping and sports will organically integrate life elements such as parent -child, art, music, food, and food, and transmit more new concepts of travel and new life in the form of exhibitions.

The successful holding of "Xingye also" Wuhan Station is an innovative attempt to explore the new model of the exhibition. It is of profound significance for "Xingye also". It not only provides a new communication and interactive platform for over 50 exhibitors and more than 10,000 audiences at the scene, but also exposed to a broader user community and brand. And the social spirit circle, let more people perceive the unique charm and culture of "Xingye also": yearning for nature, love life, and courage to explore!

The national tour plan plan of "Xingye also" has now begun. In the second half of the year, "Xingye also" will return to Hangzhou, the birthplace to create a more comprehensive and artistic scene, further show more travel tools and outdoor equipment, integrate diverse life elements, and help spread the new concept of travel and outdoor!

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