Good product Shandong 丨 "Qingzhou hand -made" fly into the home of ordinary people

Since the beginning of this year, Qingzhou has fully tapped the advantages of the development resources of hand -made industrial development, focused on creating the "Qingzhou hand -made" brand, and helped the "Shandong hand -made" brand construction. 8 products such as the series, halal cake, Qingzhou government flower cake, handmade tea kettle, and flower branches scissors are selected as the list of "Shandong Hand -made · Weishangpin" list.

Optimize the production and marketing ecology and dig your hand potential

"I want a pack of cakes, two packs of honey and three knives ..." Early in the morning, citizens and tourists who came to buy pastry to buy cakes lined up in front of Longsheng pastries. Qingzhou Longsheng pastry has a history of nearly 200 years. After the historical washing and precipitation, it has gradually become a beautiful color of the city's food culture. At present, there are nearly 20 main varieties.

The sales of corporate stores are hot. In the city's tourist land in Qingzhou, all kinds of hand -made products are even more dazzling for tourists to consume. It is reported that the city has created two "Shandong Handao · Weishangpin Creative Experience Center" in the ancient city scenic area. Hand -made projects of non -heritage elements such as the production skills, grass editors, and tiger -headed shoes and hats of the palaces of the palaces have performed a normalized performance in the ancient city of Qingzhou, Qingzhou, and the distance between hand -made and customers was closer.

At present, in order to promote the gathering of brand enterprises, the city has established a key hand -made enterprise project library. With the Science and Technology Integration Demonstration Base ", Zhongchen Painting and Calligraphy Art Industrial Park was selected into the second batch of national cultural industry demonstration parks. At the same time, the ancient city of Qingzhou has been included in the "Shandong Hand -made" scenic area. It has established a diversified exhibition platform, optimized the cultural ecological survival and production environment, and promoted the "hand -made" breaking circle.

Innovate the industry, release the hand -made "magnetic force"

"Your baby has been online" "Who is not a baby?" "The baby is embarrassing" "Welcome to Qingzhou" ... Recently, the emotional package of the "baby" series of emoticons has become a citizen of the city. Popular emoticons used. It is understood that the WeChat emoticon package was launched for only 7 days and used more than 30,000 times.

"Baby" is a new city IP launched by the city this year to rely on the image of the "峱". In addition to emoticons, pillows, hats, keychains, mouse pads and other series of "峱" cultural and creative products have also been developed. It is understood that this year, the city uses the "峱" and "Qingzhou farmers' paintings" of the city to gather new scenarios such as Internet thinking, urban aesthetic concept, digital generation, digital encryption, urban IP, and new technologies and new concepts. The new magnetic force was released in Qingzhou Hand -made, promoting the "Qingzhou hand -made" products to be hot and incorporated into millions of households.

In order to thoroughly explore the value of the era of Qingzhou culture and explore the effective path of creative transformation and innovative development of excellent traditional culture, Qingzhou Juli created cultural and creative products and industries that conform to the present. Give full play to the leading role of the Bazhi Group's national culture and science and technology integration demonstration base, build Bazhi Digital Economic Industrial Park at high standards, create an exclusive live broadcast room of "one village, one product, one town one", and carry out live and tourism products with special cultural tourism products. Qingzhou Farmers Painting cooperate with Tianfu Star Chain (Chengdu) Culture and Technology Co., Ltd. to launch new types of Qingzhou farmers' painting digital collections and release through art and technology methods such as digital generation and digital encryption. "'Qingzhou Hand -made' is not the old -fashioned ancient gaze collected by the window, but through innovative methods to fully tap the advantages of local traditional cultural resources. People today's daily exchanges. "Li Zongxian, the Propaganda Department of Qingzhou Municipal Party Committee.

Stimulate the enthusiasm of learning, inherit the hand -made blood

"Baseball is a folk handicraft unique to Qingzhou. The large lace sets of Qingzhou Prefecture mainly use dozens of wooden hammer to intertwine. 'Squading lace'. "On June 30, Shen Hongfeng, the inheritor of the lace set of Qingzhou Prefecture, introduced to the students. Experience this traditional handicraft.

How to keep the heritage of traditional culture and achieve endless inheritance? It is understood that in recent years, Qingzhou has continuously strengthened the construction of a talent training system, and aggregated to build a cultural inheritance ecological chain. Actively organize non -relics into the campus activities, and has opened more than 20 non -relics such as paper -cutting, flowers, embroidery, and incense baptism in more than 60 primary and secondary schools in the city. Relying on the ancient city of Qingzhou, the Literary Federation, Cultural Museum and other places, the training of hand -made projects such as flowers, calligraphy, calligraphy, and aluminum art will be carried out all year round. Relying on Weifang Vocational College of Engineering Vocational College of Engineering, national and provincial inheritors are hired to carry out hand -made projects such as Guqin, tea art, and copper art. At present, multi -layered, multi -dimensional grid -shaped hand -made talent system cultivation systems.

Source: Volkswagen.com

Edit: Ping Xiaona

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