Zhejiang announced live marketing illegal model: low -priced selling imitation international big -name clothing was transferred to the police

On July 19, the Zhejiang Provincial Market Supervision Bureau announced the first typical cases of online live marketing illegal acts.

The first typical cases involved multiple platforms such as Taobao Tmall, Pinduoduo, Douyin, and Kuaishou. Illegal acts include the release of false advertisements, selling counterfeit goods, and business slander.

One of the typical cases involved low -priced sales of imitation international big -name clothing. A women's clothing store in Yuhang District, Hangzhou sells nominated "LV", "Hermes" and "Gucci" such as "LV", "Hermes" and "Gucci" during the live broadcast of a live broadcast. The price of goods is significantly lower than the market price. One -tenth, cumulative sales of more than 3.14 million yuan. In May, the Yuhang District Market Supervision Bureau transferred the case to the public security organs in accordance with the law.

In addition, during the live broadcast of a jewelry and jewelry company in Zhuji, they declared the migrants from XX jewelry brushing on the Douyin platform, and "XX Jewelry '' Short Hair Seven Seven" Liu Sansheng "Miss He Dasheng" and other anchors cut leeks. The cost was 430 yuan. The Ma Bei Pearl is sold for 1280 yuan ", and the above content is false information fabricated without authorization. The market supervision department believes that the company's behavior violates the relevant provisions of Article 11 of the Anti -Unfair Competition Law and is a business reputation and commodity reputation that harms competitors. According to the relevant provisions of Article 23 of the Anti -Unfair Competition Law, in May 2022, the Zhuji Municipal Market Supervision Bureau made an administrative penalty decision and fined a fine of 500,000 yuan for the company.

Another e -commerce live broadcast agency was also fined for business slander. A live broadcast of an e -commerce institution in Yiwu City announced on the live broadcast of the Douyin platform, and declared that "the" old grandma "was born in fakes, but I am true" and other content. The above content is a false information fabricated by without authorization. The "grandma" family is another live broadcast of similar products. In May, an e -commerce institution in Yiwu was fined 300,000 yuan by the market supervision department.

According to the Zhejiang Provincial Market Supervision Bureau, starting in late April this year, the bureau has deployed the special governance work of online live marketing illegal behaviors. Market supervision departments at all levels in the province have focused on inspection of false publicity in online marketing marketing, issued false illegal advertisements, sales A number of major cases of major cases have not met food safety standards and infringement of intellectual property rights, and a number of major cases have been investigated.

Source: Zhejiang Provincial Market Supervision Bureau, Surging News

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