Borrowing the digital economy "buy nationwide to sell the nation's" century Hanzheng Street "broadcast new vitality

Hubei Daily All Media Reporter Yan Yuntao Correspondent Zhan Ou Yuli

Create a national digital economy development highland. Establish a digital platform system, build a national integrated big data center and computing power network hub nodes, vigorously develop basic platforms such as urban information models, and build a good use of industrial Internet logos to analyze national top nodes and national supercomputing Wuhan Center. Promote the deep integration of the digital economy and the real economy, focus on the frontiers of digital economy such as 5G, industrial Internet, artificial intelligence, blockchain, and Beidou, and establish a digital economy industrial cluster with head enterprises as engines to create a national digital industrialization leading area and Industrial digital pioneer zone. Promote regulatory industrial enterprises to accelerate the popularization of digitalization, implement the "Shangyun, use numbers, and wisdom" operations, and drive the digital transformation of small, medium and micro enterprises. Vigorously expand digital applications, develop smart cities, intelligent manufacturing, and intelligent construction, accelerate the construction of a new generation of artificial intelligence innovation and development pilot zone in Wuhan, promote the cooperative development of intelligent connected cars and smart cities, and create a good digital ecology. ——This Twelfth Party Congress Report Abstract

At 4 am, when most people were still sleeping, Kai Duoduo had come to Yunshang Wuhan International Fashion Center on Hanzheng Street, Laochankou to prepare for the live broadcast of 5:30 on the same day.

Kai Duoduo, his real name Liao Kai, the general manager and anchor of the live broadcast room of the men's "Kai Duo", and Hanzheng Street entered the live broadcast era.

In October last year, Kai Duoduo entered the field of live broadcast and cargo. For more than half a year, the live broadcast of Hanzheng Street from the live broadcast "Xiaobai" has sold more than 20 million yuan.

His company has operated Han faction men's clothing for 27 years. Kai Duoduo said.

But the change is still here, in 2021.

After the epidemic, the business of Hanzheng Street was getting deserted, but more and more peers in live broadcasts became more and more popular. Kai Duo realized that he must keep up with the trend.

Participating in the live training class, the pilot water was a few live broadcasts. Kai Duoduo became more and more handy, and the transaction volume in the live broadcast room was getting bigger and bigger.

At present, Kaido's team operates 5 Douyin accounts, with more than 220,000 fans in the main account, up to 2 million yuan in live broadcasts, with an average level between 300,000 and 500,000. This result is equivalent to renting two to three wholesale stalls in the traditional market.

Extending from offline to online, not only the growth of sales, but also the expansion of customers: most of the offline stalls wholesale, most of them are merchants in Hubei Province. The order in the live broadcast room is mainly retail, and customers come from all over the country.

After successfully entering the ranks of Hanpai men's heads, Kai Duoduo set the next small goal: this winter, a single live sales sales exceeded 4 million yuan, and the top five of the national men's live broadcast sales were launched.

Also seeking innovation due to the crisis, there are "two generations" of Hanzheng Street.

In the early 1980s, his father Lao Wan came to Hanzheng Street for fabric business. I grew up in Hanzheng Street, and I also chose to enter my most familiar clothing industry.

After the epidemic in 2020, 10,000 points were closed at the stall operating in Hanzheng Street and entered a live broadcast company in Hangzhou to work.

After finding out the live broadcast door, in 2021, I returned to Hanzheng Street to start a business and renovated 8 live broadcast rooms in one breath. This year, in the eyes of many clothing people, it is the most difficult year for business to do, but 10,000 points have put forward higher goals for online sales -1.50 million yuan.

The 10,000 confidence comes from the blessing of big data. "Hanzheng Street does not worry about it before, what to do. The owner of Hanzheng Street is mostly forced to transform the real business of the physical business, and the original offline goods are sold online." Our live broadcast is to sell goods through big data analysis. The selection team screens the best fabrics and styles that are sold at the moment from various Internet platforms to develop clothing that is suitable for online sales. In the short -term version, the factory is sold well, let the factory increase, we will stop quickly, and quickly respond to the market. "

Wanxian believes that online operations seek vitality with reverse thinking, focusing on the young fast -moving market, and different from the traditional offline market. According to big data, the Wan -Point Team has developed a pleated skirt. In the first half of this year, it has sold more than 100,000 items on the Douyin platform.

The popularity of the live broadcast economy also made Centennial Hanzheng Street aware of the importance of digital dividends. Hu Yafei, Secretary of the Party Working Committee of Hanzheng Street in Laoukou District, said that in recent years, Hanzheng Street has accelerated digital transformation and upgrading through e -commerce live broadcast and cross -border e -commerce. By creating "Digital Hanzheng Street", within 3 to 5 years, the digital economy output value of Hanzheng Street is expected to reach 300 billion yuan.

Expert Reviews

Wuhan strives to sprint the first -tier cities of the digital economy

Facing the tide of digital civilization and digital economy, the 12th Party Congress of the Provincial Congress proposed to build a highland of the country's digital economy. Vigorously develop the digital economy, Wuhan is not allowed to be a pioneer and lead, and use digital transformation to drive the overall change of production, lifestyle and governance methods.

At present, the data elements are deeply integrated into all walks of life, penetrating, driving, and improving traditional production factors. Various application scenarios are in -depth, and the empowerment effects of data are continuously superimposed. A new growth point. Wuhan should vigorously develop the digital economy with a higher level of top -level design and system planning, and achieve economic transformation and upgrading and high -quality development. At the same time, the core industries of the digital economy such as the Yuan universe, the Internet, the Internet of Things, the cloud computing, the big data, and the blockchain are dominated by the private economy from the beginning. To seize opportunities and cultivate new industries, new formats and new models of the digital economy, we must vigorously play the role of the private economy and create a more favorable business environment for the fair competition and healthy development of the private economy. Wuhan should accelerate the cultivation of the leading data factor market, enhance the level of openness and sharing of data, tap the value of data element, create a new environment for digital development, shift from the dividend and talent dividends to the data of the data element dividend, and transform the data element dividend into new development momentum. Strategic opportunities to seize new tracks, occupy high points, and open up new markets.

—— Zhou Yang, researcher at Wuhan Academy of Social Sciences

- END -