Zha, Germany, fell into Shandong again. There were only one seat in 3 provinces and 9 cities. Why is Rizhao?

The world's top 500 multinational companies, the third largest automotive parts and technical suppliers in the world, and the German Tou Group in Shandong will settle in Shandong and will build passenger car components production bases in Rizhao. This is the fourth time in Shandong in Shandong since 1996. For Rizhao, it is a "victory" of 1: 9 at a time, and at the beginning of the matter, Rizhao is only the "outsider" beyond the location of the location of the site.

Enter the game

The continuity and coherence of local government services is a "ruler" for multinational companies to consider investment projects. The Shandong Provincial Department of Commerce has always led 16 cities to maintain the relationship between multinational companies. As the deputy director of the Investment Promotion Division of the Provincial Department of Commerce, Liu Qing has been working closely on behalf of the Provincial Department and the Asia Pacific District of the provincial department since 2018.

ZF Group, German century -old enterprise, Fortune 500, has about 188 production in 31 countries, invested in China for 41 years, China's business scale reached 7 billion euros in 2021, and 4 cities in more than 20 cities across the country have 4 cities. R & D centers and nearly 50 factories. Faced with such a powerful "big customer", the "Liu Qings" who have the heavy responsibility of "recruiting big and attracting strong" never lack competition.

But the problem in front of them this time is not fierce competition, but no right to compete.

In early 2021, Liu Qing learned that ZF had the investment site selection plan for new projects, but the site selection radius was 400 kilometers centered on Shanghai. Shandong is not inside.

"The leader of the department asked us to follow up in time. We took the initiative to contact ZF Asia Pacific and urged them to expand the location of the site to 600 kilometers." Liu Qing said.

Based on the 25 -year cooperation foundation of ZF and Shandong, the two commercial vehicle component factories, a post -market base and an innovation center established in Jinan and Qingdao have well operated. German headquarters. "At the active recommendation of the Department of Commerce, Rizhao and other two other cities in Shandong were shortlisted at the same time." Liu Qing said. In July last year, with the invitation of investment promotion of the Department of Commerce, the ZF team began to conduct in -depth inspections of Shandong.

(Photo by Guo Yao, a reporter from Rizhao Port Xin Huanghe)

Solution

Business cooperation, sincerity is only admission vouchers, and strength has the right to decide. In the view of Wang Runyi, the president of the Chinese region and the senior vice president of the Asia -Pacific region, many factors such as geographical location, traffic conditions, labor costs, industrial foundations, and business environment are all assessment dimensions.

In recent years, Rizhao has regarded automobiles and components as the second 100 billion -level industries created by the city, and established ten key industries including the automotive industry chain. There are more than 30,000 personnel, 4 vehicle manufacturers have obtained 280,000 vehicles, with an annual output of 990,000 motor vehicles, 1 million engines, 1.4 million gearboxes, 15 million bridges, 10,000 molds, 10,000 sets of molds, 10,000 sets of molds , Pistons 20 million production capacity. "We grasp the incremental enterprise investment in one hand, the cultivation of enterprises in one hand, and continuously improve the industrial chain and strengthen the industrial cluster. These have become the basic conditions for attracting the landing of the ZF project." Essence

(Photo by Guo Yao, a reporter from a car manufacturing base in Rizhao City)

"Power" also includes the business environment provided by the provincial, municipal, and district -level business investment promotion system linkages. After the preliminary inspection of ZF, the Provincial Department of Commerce was upgraded and managed into the project's key foreign -funded project tracking and promotion mechanism platform. The epidemic affected the exchange of exchanges, and the Provincial Department of Commerce led the establishment of a fast channel for foreign businessmen to serve foreign businessmen to serve the "Stable Foreign Trade Platform". Representatives of multinational corporate companies have dialogue around the conversion of new and old kinetic energy and the top ten industries.

In the "High -end Equipment Industry Cooperation Specialty" on February 11 this year, Dr. Holger Klein, Director of ZF Group, said in the connection with the Secretary of the Shandong Provincial Party Committee Li Ganjie. Under the strategy, we will see a more open, innovative, and talent -driven business environment. "

(On February 11, 2022, "Shandong and the World Fortune 500 connection" high -end equipment industry cooperation, Li Ganjie, secretary of the Shandong Provincial Party Committee Li Ganjie, Cai ZF Group Director Dr. Ke Haozhe Xin Yellow River reporter Gao Ying)

The province was unremittingly paved, and Rizhao City made great efforts to serve. "We focus on creating a professional investment service environment." Yang Xiaodong said that at the same time of providing a platform for "no proof -proofing" and "benefit enterprise gang office" platform, the approval of industrial land from 3 months to 7 working days, etc. The labor cost that Series cares about. They visited more than 10 local companies to compose 7 dimensions from the salary composition entries, academic structure, departure rate, and salary increase in the past three years. The report is the only candidate city that provides the actual salary composition of the business format. "In -depth research, data speaking, and let integrity become a fresh label for the city's project." Yang Xiaodong, they calculated the general account, calculated detailed accounts, calculated development accounts, and calculated industrial accounts to ensure that the preferential policies were accurately matched the Serbian project.

As a "nest building", the Rizhao Economic Development Zone has tailored a set of transnational procedures for the process of Cai Afu to ensure that the project procedures are not affected by the epidemic and quickly advance.

Conclusion

Among the 9 cities in the three provinces in the ZF project, Rizhao City finally stood out. On July 8th, the ZF Group and the Rizhao Economic and Technological Development Zone Management Committee held a signing ceremony, and a new passenger car component production base was about to rise.

(Photo confession of the signing ceremony of the Zha Group's sunshine production base)

It is understood that the project is carried out in three phases. Among them, the first phase of the project invests 60 million euros, the plant covers an area of ​​14,000 square meters, and the annual sales will exceed 1 billion yuan. Sales. Products will be mainly satisfied with the demand for domestic markets, and will also direct or indirectly export to Thailand, South Korea, the United States, Japan, Vietnam and other countries.

This project is the first Fortune 500 project that Rizhao has settled this year, and it is also one of the largest world 500 compulsory industrial projects in the province. It is important for Shandong Province to enlarge and strengthen the automotive industry chain, expand opening to the outside world, and promote high -quality development significance.

Dr. Ke Haozhe said: "We are full of confidence in the development of the automotive industry. China is the world's largest automotive market and a market full of vitality, toughness and charm. As a multinational company, we are an organic part of China's economic and social development. We will continue to invest in China to lead the next generation of mobile travel. China has become an important base for the first launch of new products and new technologies in ZF. "

"Such a fruit of cooperation does not suddenly appear." Wang Runyi said, "The geographical location and transportation of Rizhao are unique, and the water and land transportation are very developed, and government officials are very diligent. We are very grateful for the support of the Shandong Provincial Government for so many years. Our enterprise feels that the Shandong Provincial Government sincerely welcomes more investment attitudes. "Wang Runyi believes that Shandong has high -quality industrial workers, many good universities, and can also find some suitable managers. dig".

(Photo by Guo Yao, a reporter from Xinhuanghe, Rizhao City)

She said that Rizhao is a dynamic modern seaside city. The Rizhao people are enthusiastic and hospitable. "I believe that with the joint efforts of both parties, ZF will grow smoothly at the new base of Rizhao, which will contribute to the economic and social development of Rizhao."

Conspiracy

"Signing is silver and performance is gold." As Yang Xiaodong said, promoting the project's rooting, reaching the expected goals, and generating greater radiation are the next part of the two parties. Liu Qing said, "Efficiency is productivity, government service efficiency is the largest business environment, and the construction and production speed of enterprise project construction and production are the lifeline of the enterprise. We use efficient Shandong efficiency plus the speed of ZF to jointly build Shandong and multinational companies. Win -win -win cooperation. "

New Yellow River reporter learned from the Rizhao Economic Development Zone that the preliminary construction of the ZF project is currently carried out in an orderly manner, and the preliminary construction is expected to be completed in July. "We have set up projects to promote work classes, and make every effort to coordinate all kinds of resources and elements to serve the project landing." According to Zhang Yan, secretary of the Party Committee and Chairman of the Rizhao Economic Development Zone China Merchants Development Group, "The ZF and our Economic Development Zone have a common together The goal is that that year, the contract was signed, the construction of the year, the production of the year, and the promotion of regulations. "

When global multinational companies are investing, they are not just investment in a project, but the strategic planning and layout of the product line. This cooperation is self -evident to the Local driving effect of Rizhao. Among them, the passive safety system represented by the airbags has a lot of articles. "Shandong may not yet establish a mature passive security system industry. We hope to develop a passive security system industry chain to supplement and drive the development of the industrial chain." Wang Runyi said, "We also look forward to beautiful sunshine to attract more outstanding companies Settling and strengthening the improvement and integration of the industrial chain. "

(Photo by Guo Yao, a reporter from Xinhuanghe, Rizhao City)

ZF, which focuses on creating "next generation of travel", has continued to break through innovation in terms of new energy power drive, intelligent driving, intelligent actuator systems and solutions. When connected to Shandong, Dr. Ke Haozhe mentioned: "We have made China the home -to -site home of the product line, and the ZF Group's global innovation center."

This has brought more imaginations of ZF's investment circle of friends for technology and talents."I also hope that under our drive, there will be more talents in Shandong. I hope that Rizhao will develop greatly in the high -precision industry, and it will become a seaside high -tech city that has a strong convergence of talents and capital." Wang Runyi said."Zha is invested in Rizhao, but it is actually the confidence of‘ multinational company choosing Shandong ’.” Liu Qing said that the company is strong and Shandong Qiang.First attract high -quality projects, and then cultivate high -quality enterprises in order to promote high -quality development in Shandong."The Department of Commerce takes the opportunity to settle in the ZF project, and continues to uphold the work concept of" serving the province's high -quality development and serving the first -level "of the province, and fully condenses the provincial, city, and county (district) three -level business investment promotion system collaborative investment cooperation., Injecting a strong motivation for the high -quality development of Shandong's economy. "

A new bureau of Rizhao and a new bureau of Shandong multinational cooperation is rolling.

Source: Xin Huanghe Client Reporter: Gao Ying

- END -