Veterinary doctors are "popular" and "all -talented".

Reporter Lu Yue

"Dogs and Grain Macrobooks and other professions have become popular majors for fresh graduates." Recently, news about the popular profession of pet industry has attracted much attention. The reporter saw that "its economy" was high temperature, and it also brought the talent training market in the pet industry.

Large demand and gap in professional talents

The latest data shows that petitioners in urban and towns in my country have reached 68.44 million, and they are still growing. At the same time, with the increase of urban pets, services such as breeding, food, supplies, training, foster care, medical care, beauty, photography, health care, insurance, pet parks and pet funerals have increased and more perfect. At the same time, various types of talents around the pet field also show a large demand gap. Data show that less than 15 % of the people in the pet industry in my country have been trained in professional training.

The relevant person in charge of China Pet Co., Ltd. said in an interview with this reporter that with the continuous expansion of the sales scale of China's pet market and increasingly fierce competition, it has stimulated more product direction and marketing environment. On the other hand, the knowledge of domestic pet consumers is constantly improving. On the one hand, they have stronger pet consumption capabilities. On the other hand The construction of a professional talent system is continuously improved.

He pointed out that "talent is the source of the development of the industry and enterprises. The pet industry in our country starts late, but the development is rapid. Become an important direction for the entire industry. "

The reporter saw that in recent years, whether it is an industry organization or a domestic pet company, it is actively expanding and creating a healthier and more solid talent training environment, such as holding industry peak forums, professional knowledge training, enterprises and enterprises and and Joint research and development of colleges and universities, such as multiple measures to promote the talent training and construction level of the pet industry.

Talent training into the main direction of the industry

"In terms of the pet industry in China, it is both traditional and emerging, with the strong professionalism of the traditional feed industry, but also the strong brand, strong marketing and strong innovation of the fast -moving retail industry." On July 6, waves Sun Wei, the brand director of the Strange Pet Vibc, believes that in an interview with reporters, it is the most needed by the industry for the currently hot pet market for pet nutrition knowledge and brand -based marketing thinking for the current hot pet market. Sun Wei frankly said: "Except for professional segmentation in pet hospitals, most of the domestic pet fields are flowing in cross -industry talents. Therefore, on the basis of possessing other advantages, paying attention to the professional knowledge training of the pet industry. The focus of training. "

The reporter learned that for the cultivation of composite talents, Boqi.com, which started with professional pet knowledge sharing community, based on the systemic pet nutrition and medical professional knowledge accumulated for many years, the company's internal employee training is used as a daily important module. At the same time, there are both professional doctors and brand marketing talents, while paying more attention to exploring the composite training model of cross -knowledge fields and communicating with each other. The large -scale chain institution of pet hospitals, Rui Pai pets, also use pet medical as the core to create a focus focus on development, establish multi -job vocational system training and study tour mechanism, build discipline construction and cooperate with 16 discipline groups to enhance talent science and technology capabilities, Carry out skill contests, in -depth colleges and universities, and teachers and students to jointly build school -enterprise cooperation education platforms to attract and cultivate practical compound talents that are more suitable for enterprises.

In addition to the cultivation of composite talents, increasing the training of R & D talents has also become the "highlight" of the industry. Pet shares in the head pet brand have launched "team ability construction", MBA senior training class training programs, and many other professional training in 2022. In 2021 The R & D team of more than 80 professional talents such as food, veterinarians, dynamic doctors, and nutrition has more than 150 national patents, and 15 items are invention patents.

Pet medical talents become the focus of training in colleges and universities

"In fact, pet grain chefs are no longer new in the industry. They used to be a pet major for the" adjustment "alternative. Now it has attracted more and more graduates' active application for the exam. : 1. It is not difficult to see that pet talent training has moved from the market to colleges. This trend has brought about the improvement of the quality of the industry's source of students, and at the same time, it has also led to the rise in the overall talent level of the pet market. " In an interview with this reporter. He pointed out that due to the subdivision of pet grains, pet care, pet supplies, etc., the threshold and professional requirements in the field of veterinaries and veterinary drugs are higher, so it has become the main talent education direction of pet majors in most colleges.

"School -enterprise cooperation is an important exploration of the advantages of the pet industry and the construction of a demonstration talent training system for industry -university -research. Product lines to promote the advancement of schools and enterprises; schools should in -depth integration of resources inside and outside the school, conduct talent training in accordance with enterprises and industry needs, actively introduce enterprise forces to promote the construction of disciplines, and guide teachers and students into the enterprise. "Linyi Science and Technology Vocational College related colleges related The person in charge said.

The reporter learned after inquiring that at present many universities such as China Agricultural University, South China Agricultural University, Northeast Agricultural University, Inner Mongolia Agricultural University, etc. have opened animal medical schools and veterinary colleges, etc., through the construction of veterinary veterinary drugs and other fields, through market talentsSupply to promote industry development."Composite talents and high -end technical talents are important support for the development of the pet industry. Although this view has formed consensus, only about 100 agricultural colleges in my country have opened specialized animal medicine majors, majors, majors. High -end talents still face serious lacks. "Liu Ruiden admits that in the future, I hope that more relevant colleges and universities will actively increase the efforts of school -enterprise cooperation, effectively improve the employment rate of colleges and universities, and cultivate more high -quality talents that meet the development needs of the pet industry. For the sustainable development of the industry and provide more powerful support for human resources.

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