The Municipal Party Committee Theoretical Learning Center Group held a centralized study (enlarged) meeting

The Municipal Party Committee Theoretical Learning Center Group held a centralized study (enlarged) meeting

Innovate the potential of urban brands to dig deep into the cultural tourism industry, the potential of the cultural tourism industry has continuously increased the reputation of Suizhou Garden City

On July 18, the Municipal Party Committee Theoretical Learning Center Group held a centralized study (enlarged) meeting to invite Jia Yunfeng of the United Nations World Tourism Organization experts Jia Yunfeng to make a special counseling report "The Truth of Chinese Brands and Suizhou City Breakthrough Solutions". Qian Yuankun, Secretary of the Municipal Party Committee, presided over the meeting and emphasized that it is necessary to conscientiously implement the requirements of the 12th Provincial Party Congress deployment, closely focus on creating the goals of the development demonstration zone of urban and rural integration, innovate and build urban brands, deeply dig the potential of the cultural tourism industry, promote the text, and promote the text. The high -quality development of the travel industry has continuously enhanced the attractiveness and reputation of Suizhou Garden City.

Kick, deputy secretary of the municipal party committee and mayor, Xia Weidong, director of the Standing Committee of the Municipal People's Congress, and Feng Maodong, chairman of the CPPCC, attended a centralized study.

The report starts from five aspects: brand cognition, cruel contemporary market truth, planning must be with the time resonance with the times, innovative future city explosion products, and new thinking in Suizhou cities. , Analyze the new situation and new challenges facing the development of the cultural tourism industry, and propose urban brand breakthrough solutions with "food gathering popularity, beautiful night production benefits, beautiful scenery can immersement, and beauty memories". Combined with the actual situation of Suizhou, we put forward opinions and suggestions on how to tap special resources, develop explosive cultural tourism products, create high -level urban brands, and promote the high -quality development of the cultural tourism industry.

The meeting pointed out that innovating and creating urban brands and promoting the high -quality development of the cultural tourism industry is a concrete action to implement the spirit of the twelfth party congress of the province. There is a meaning. Suizhou has deep cultural heritage and rich cultural tourism resources. It is necessary to systematically plan, dig in in -depth, explode, strengthen marketing, and accelerate the transformation of resources into industrial advantages and development advantages. It is necessary to creative excavation, creative transformation, and innovative use of the excellent cultural resources such as Emperor Emperor Culture, Zeng Sui Culture, etc., accelerate the application of world cultural heritage in Suizhou Ritual and Music City, and better show the spiritual source of the spirit of ritual and music civilization, the classic capital, the capital of the classics, the capital of the classics The exquisite device and exquisite rule, build a tourism detonation point with a cultural system. It is necessary to carefully plan and build a group of boutique cultural tourism projects and cultural tourism activities, and accelerate the integration of cultural tourism and product iteration. It is necessary to promote interactive integration in the fields of cultural resources with industries, cities, and governance in Suizhou, enhance the value, value, and valuation of the garden cities, and activate the power of urban and rural integration. It is necessary to innovate marketing concepts, optimize marketing methods, improve marketing methods, aggregate marketing power, and continuously enhance the popularity and reputation of Suizhou.

Members of the Municipal Party Committee Theoretical Learning Center, counties (cities, districts), Suizhou High -tech Zone, Dahongshan Scenic Area, and the main responsible comrades of the party and government of the Landscape District of Yandi. Responsible comrades and others participated in centralized learning.

Source: Suizhou Daily

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