Can't close personalized advertisements?The college student of the law school has shot again!The ending is ...

Recently, a case of personal information protection disputes tried by the People's Court of Jinshan District of Shanghai, which attracted attention.

It is understood that Xiaoyu is a student of a university law school, as a senior user of a well -known social platform. When entering the platform's personalized advertising recommendation closure settings, Xiaoyu found that she could only choose a six -month shutdown time. After the expiration, the platform will automatically automatically restore personalized advertising recommendations.

Xiaoyu believes that the platform has damaged its personal information rights and interests, and then sued the development and operator to the court, requesting the platform to eliminate the automatic personalized advertising recommendation of the platform and compensate the loss of 10,000 yuan caused by the loss of its legitimate rights and interests.

In 2021, the Personal Information Protection Law was implemented. Article 24 Mention--

Personal information processors should provide information to individuals through automated decision -making and commercial marketing. They should also provide options that do not target their personal characteristics or provide convenient rejection methods.

The decision to make a significant impact on personal rights and interests through automated decision -making, individuals have the right to request personal information processing to explain, and have the right to refuse personal information processing to make decisions only through automated decision -making.

After hearing, the court believed that the platform provided advertising services and obtained legitimate business behaviors in the income department. Set the time limit to recover by yourself.

After mediation by the court, Xiaoyu and social platform development and operators reached an off -court reconciliation agreement. The platform adopted technical means to cancel the automatic recovery of personalized advertising, and compensated the rational losses caused by Xiaoyu to safeguard their legitimate rights and interests. Essence

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