Shayang: Cultivate the "Internet Red anchor" of the three farmers to help the development of characteristic agriculture

"All the family members of the live broadcast room, we just broadcast, we taste the Shayang live room, and the recommended agricultural products are carefully selected high -quality agricultural products ..." On July 18th, at the e -commerce public service center of Shayang County, one The vivid live broadcast activities are ongoing. The anchor of agricultural products with goods Chen Taoxian through on -site display and product introduction, to comprehensively promote local characteristic agricultural and sideline products such as rice, bubble bands, and green crown pear. problem.

Occasionally, Chen Taoxian came into contact with e -commerce live broadcast and cargo. Without experience, she could only explore itself, make a small trouble, and the sales situation was not ideal. In April 2021, Chen Taoxian learned from the study of Douyin's basic push and live broadcast process planning at the e -commerce public service center of Shayang County. A professional agricultural product anchor with goods, with a sales of nearly 3 million yuan in more than two months at the end of the year, and more than 3,000 people online.

"By training at the e -commerce public service center of Shayang County, from a Douyin Xiaobai to a professional agricultural product anchor, I think it is particularly large here, and the impact on us is particularly great." Chen Tao Xian said excitedlyly Essence

Since the operation of the Shayang County E -Commerce Public Service Center, it has carried out more than 60 periods such as corporate backbone class, entrepreneurial training classes, and new media net red classes. It has trained more than 5,000 people. It hatched 21 operation teams such as Mao Li's "Karchi" Commune, Jishan "Shuiyun Mountain", and more than 100 local net red anchors. "". E -commerce companies at above designated size have been absorbed, and 19 well -known brands such as "Jingpin oil", "Chu Jade Lobster" and "Hunsen Fragrant Rice" have been raised. There are more than 20 e -commerce companies with sales of more than 10 million yuan. The live broadcast and cargo activities of "Taste Shayang" and "Charming Shayang" will be held all year round to sell high -quality products such as Shayang Shangxiangfeng chicken, Jilong Xiangmi, and Dragon Egg Egg. Sales are 1210 million yuan. Realize more than 16,000 employment.

Reporter: Hu Jinyan Zhou Gang Correspondent: Chen Ang

Edit: Wang Yujia

Review: Zhang Yu

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