Boost consumption confidence to release consumption potential 22nd China Food Festival to promote the integration and development of Harbin catering and cultural tourism

The 22nd China Food Festival and the 5th China Catering Industry Supply Chain Expo were held in Harbin, Heilongjiang. This year's Gourmet Festival is co -sponsored by the China Hotel Association, the Heilongjiang Provincial Department of Commerce, and the Harbin Municipal People's Government. With the theme of "helping rural revitalization, promoting consumption upgrades, enjoying beauty and food taste", it aims to thoroughly implement the country and Heilongjiang Province on the release of consumption potential, promote the continuous recovery of consumption, further boost consumer confidence, accelerate economic recovery, drive economic growth Essence Harbin City seized the opportunity of food festivals, carefully handled the food festival, promoted Harbin special cuisine, and further enhanced the reputation, popularity, and influence of the Harbin catering industry.

Guo Shunmin, member of the Standing Committee of the Harbin Municipal Party Committee and Deputy Mayor, gave the opening speech

Careful gourmet festival

Harbin cuisine appeared in all aspects

This year's gourmet festival brings together 252 catering, supply chain, famous enterprises and more than 180 well -known brand ingredients companies in Harbin to participate in the exhibition. Among them, special booths include 9 districts (cities) green ingredients in Harbin City, 11 key enterprise exhibition areas, and more than 800 square meters of North Grand Wilderness Green Organic Food Exhibition Area; standard booth areas are divided into old -fashioned exhibition areas, Harbin Rice Zone, green green Food exhibition area, grain and oil exhibition area, Shante product exhibition area, imported food exhibition area, etc.

The 22nd China Food Festival Harbin Exhibition Area

Guo Shunmin (first from right), deputy mayor of Harbin City, and Shi Junzheng, senior director of the public affairs of Meituan (first from left) to teach the "Must -eat Street" of Central Street

At the same time, green food, ingredients investment promotion and procurement docking meeting was held. Through the offline and online synchronization model, set up a bridge for the domestic and foreign catering industry, and the bridge of docking cooperation, further enhance the popularity of the product, and help enterprises open the sales channels; organize the China prefabricated vegetable industry exhibition (Northeast Station), Heilongjiang and Harbin brand hotels And catering companies promote consumer exhibition; hold the three northeast provinces and Inner Mongolia landmark food exhibition and exchange meeting, the three northeast provinces and Inner Mongolia cooking master studio display and exchange meeting. This food festival promoted Harbin catering culture, enhanced the popularity of Harbin catering, and promoted the high -quality development of the catering industry.

This year's food festival shows Harbin cuisine in all aspects. The 22nd China Food Festival, the 22nd China Food Festival and the 7th China (Harbin) International Western Food Culture Festival have been opened. During the period, the "Must -eat Street" and "Must -eat Shop" plaque for the 23 Harbin catering companies on Central Street. During the 22nd China Food Festival and the Fifth China Catering Industry Supply Chain Expo, the awards were awarded to the winners of various events and announced the list of Top 20 Harbin Cuisine, Harbin Famous Snacks and Gold Medal Suppliers. The Food Festival has prominent contribution award, "Food Island" of Sun Island, China Baroque "Snack Area", the Longjiang Chef Training Base of the Chinese Hotel Association, and a strategic partner.

During this period, Harbin International Convention and Exhibition Center held a "ten exhibitions", namely: Harbin Green Food Exhibition, National Catering Industry Quality Food Exhibition, Barbecue Food Theme Exhibition, China Hotel Association Exhibition, Catering Industry Equipment and Products Exhibition, Ten Ten Rice product exhibition, landmark gourmet dish exhibition, cooking master studio dishes exhibition, China International Western Food Culture Festival Western Food Enterprise Brand Exhibition, Western Food Quality ingredients Exhibition.

There are more than 300 on -site booths, and the exhibition area is more than 23,000 square meters, of which more than 3,200 square meters of special booth area, more than 500 representatives of more than 500 catering industry from all over the country, more than 480 chef representatives attended the meeting, more than 500 participating companies participating in more than 500 participating companies Home, there are more than 20,000 audiences on the spot. Create the "Harbin Pavilion" in Hall A in the International Convention and Exhibition Center, with the theme of "Green Harbin, Ecological Ice City", set up 9 districts, counties (cities) special exhibition areas, 11 key enterprise exhibition areas and 136 standard booths. 252 catering, ingredients, supply chains and famous special companies participated in the exhibition.

During the same period, the "Three Tournaments" was held in the Harbin International Convention and Exhibition Center. The 2022CHA China Food Cooking Championship "Beida Wilderness on the Tip of the Tongue" Special Tournament, a total of 127 players from Peking University of China participated; A total of 115 people participated in the Youth Kitchen Classic (Northeast Division). The ninth National Hotel Industry Vocational Skills Competition Western Cooking Special Tournament Northeast Tournament was invited to participate in high -star talents in high -star hotels and Western brand companies in the three northeast provinces, and The "Food Covenant -Domestic Chefs on -site Production" activity mainly included "Five Demonstrations", namely: pots of pots, Harbin, Manchu, Western food, barbecue skills demonstration. The Food Festival Concert was also held at the same time.

Promote Harbin Western Food Culture

Confirmation of the charm of "Chinese Western Food Capital"

The 22nd China Food Festival and the 7th China (Harbin) International Western Food Culture Festival are held at the Central Street of Harbin. It is a highlight of this food festival. With the regional advantages of Harbin Oriental Paris, it adds to Harbin's characteristic food. A strong pen. The delicious encounter of thousands of Zhen Zhenyu and 100,000 diners once again confirmed the infinite charm of "Chinese Western food capital" again.

Harbin is an open, tolerant, dynamic, fashionable, exotic and unique charm. Chinese and Western culture complement each other here and complement each other. The century -old central street is the best testimony. Harbin is one of the earliest cities to introduce and popular Western food in my country.

The opening scene of the 7th China (Harbin) International Western Food Culture Festival

The Western Food Culture Festival aims to promote Harbin Western food culture, inject new vitality and vitality into the catering industry of Harbin, help the catering industry upgrade, create a good atmosphere for the development of the catering industry to compete, to create a catering city brand, promote the catering, culture and tourism industry In -depth fusion plays a positive role. Holding the Western Cultural Festival Tourism, Culture, Food and Urban Style on Central Street, let people enjoy a new experience of the integration of Harbin Midsummer Street and Gourmet Food, which not only allows people to enjoy the special cuisine of Western food, but also enhance people's to Food Festival to Food Festival The sense of participation and gain of a series of activities further expanded the propaganda of local cuisine. The Western Food Culture Festival has a variety of activities, which not only builds a platform for enterprises, but also provides people with unique consumption and leisure places.

During the Western Food Culture Festival, the CHA Chinese Western Kitchen Master Demonstration was successively carried out, and the "Master teaches you to be a western and western master to show one hand" performance. Daily cruise activities such as Chinese and Western catering companies float, anime, and COSPLAY tour, show the style of Harbin's "Chinese Western Food Capital".

The exhibition area of ​​the Western Food Culture Festival on Central Street reached more than 400 square meters, gathered 25 Western food companies including Malline, Portman, and Huamei to participate in the exhibition. At the Harbin Western Food Enterprise Exhibition Exhibition, the booths of well -known catering companies let people taste special Western food such as pizza, bread, and fried steaks.

Chinese and Western catering companies cruise on Central Avenue

Show the specialty food of Beida Wastest Wilderness

Create from product to the food industry chain

Skills Special Tournament List

Beida Wilderness Cooking Skills Special Tournament is another highlight of this Food Festival. The 2022Cha China Food Cooking Championships and the Skills Special Tournament of "Beida Wilderness on the Tip of the Tongue" Special Tournament was held at the main venue of the Food Festival. The competition was hosted by the China Hotel Association and the Peking University Wilderness Group, and hosted by Peking University Wilderness Construction Investment Co., Ltd..

The theme of the contest is "Promote the spirit of craftsmen and promote skill innovation". It aims to further promote catering skills and catering cultural exchanges in various places in the Wilderness of Peking University. Consolidating the "big granary" to accelerate the transformation and upgrading of green smart kitchen.

The competition has launched a variety of skill competitions and banquet display activities such as Chinese cooking, Chinese noodles, and restaurant services, and launched the high -quality ingredients and classic dishes of Beida Desert to show the superb skills of Beida Desert chefs. The selected ingredients come from the original green ingredients of Peking University. At the same time, it attracted famous shops and teachers from all over the Great Wilderness. In the competition, they showed their unique and showed skills. With high -quality Beijing University of Wilderness ingredients as raw materials, they were carefully carved and launched Peking University Wilderness dishes and banquets. Speciality cuisine.

This competition has deeply tapped the cultural resources of Peking University, promoted the catering culture of the Peking University, and allowed more people to understand the food of Peking University. During the competition, dishes are used to show the media, show yourself, release passion, and present the "color, fragrance, and taste" to present the Northern Grand Wilderness food.

22nd China Food Festival Harbin Binxian County Exhibition Area

Build a communication platform

Improve competitiveness and innovation

The 22nd China Food Festival and the Fifth China Catering Industry Supply Chain Expo, connect the national market for Harbin Catering Supply Chain Enterprise, deepen the exchange and cooperation with enterprises inside and outside the province, enhance the popularity of Harbin green agricultural and sideline food and special ingredients , Create a communication platform.

The special exhibition area of ​​green ingredients in 9 districts (cities) in Harbin City fully demonstrates the new results of the development of the green food industry in Harbin City, high -quality green ingredients and high -quality brands, helping enterprises to broaden sales channels and help rural industries.

Central and Eastern European and Korean ingredients exhibition areas provided business opportunities for international exchanges and cooperation in Harbin catering companies, creating a platform for mutual benefit and win -win.

Various events and skills display have established a platform for participants to carry out cooking technical innovation and show innovative cooking, promote the integration of classic dishes and vegetables in North and South, promote Harbin cuisine and Harbin Western food culture, improve the professional skills of chefs, speed up the chefs, speed up the chefs, speed up the chefs, and speed up The catering industry has upgraded quality.

22nd China Food Festival Harbin Wanchang Exhibition Area

The holding of various forums to understand the new trend of the industry's development for catering companies, and to enhance the new concepts of digitalization, branding, and greening to provide a platform for learning to learn from.

Harbin City will support the city's catering and green ingredients companies to go out, participate in related activities and large -scale exhibitions organized by the country, and other provinces and cities, strengthen the communication between many companies in Harbin and well -known domestic enterprises, and fully demonstrate Harbin catering resources and green products Brand, launching high -quality products to enhance brand influence. Help Harbin's catering companies to master the latest development direction and dynamics of the industry, provide new ideas and methods, expand exchanges and cooperation, and further enhance competitiveness and innovation. (Reporter Gao Wei)

China Food News (07, July 19, 2022)

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