The obtaining app "Aurora Blue" lights up "Shanghai Manufacturing Good Exchange", young consumption blows fashion trends

"Usually received so many aurora blue express boxes, this is the first time I saw it!" The 2022 "Three Products" National Trip of "Shanghai Manufacturing Good Exchange" held recently. Pickup in front of the theme exhibition hall of the obtaining APP Aurora Blue Express Box. In the exhibition hall, different theme sectors such as the global new product starting area, the Guochao brand incubation area, the Shanghai fashion exhibition area, the artist interactive area, the quality management model display area, and the sustainable fashion display area attracted the audience to stop.

The "Shanghai Manufacturing Better Exchange" is co -sponsored by the Ministry of Industry and Information Technology and co -sponsored by the Shanghai Economic and Information Commission, the Shanghai Commercial Committee, and the Shanghai Market Supervision and Administration Bureau. As a representative enterprise of Shanghai's new economy, the acquisition APP is invited to participate, and launched the theme activity of the "Three Products Nationwide, Get the National Tide Season" online. The "Digital Three Products" strategy continues to promote the high -quality development of the high -quality development of digital transformation and empowering the fashion consumer goods industry.

The APP born in Shanghai Fashion Gene, with the innovative model of "identify first, then shipped", gathers new new fashion and trendy brands in the world, is loved by young people, and allows fashion consumer goods to "make Shanghai manufacturing" C position , Help Shanghai establish a "fashion capital" status that leads fashion and define the trend, making Shanghai a place of fashion, trendy gathering place, innovative sources, and consumer leadership.

"Demonstration of gains" continues to be out of circle, and quality assurance boosted consumption upgrade

At the scene of "Made in Shanghai", a unique incense burner with traditional Chinese beasts was watched by many young people. The staff introduced, "This beast is called 獬豸, which is a genre beast that distinguishes from the" Shan Hai Jing ". The incense burner also has the body text of 'identifying authentic'." It is understood that this incense burner is applied to the object app and Local brand brand YeenJoy Studio, which combines Chinese traditional craftsmanship in combination with trendy culture. "This is simply a god beast for the winner." Chongqing boys who visited the scene said, "The image of identifying the authenticity, and the impression of the genuine product with the identification is very consistent. sense."

It is understood that from the first product transaction, the acquisition app has been used in the "identification first, then delivery" model, and multiple identification inspections on each piece of product. Only after confirming the product quality can After the "anti -counterfeiting kit", it was sent to the consumers. Because of the insistence on "quality", the obtaining apps gathered young people who pursue quality, and daily purchase of moisture clothes, luggage accessories, 3C digital, beauty protection, sports instruments, home appliances, art, art, art Many varieties of fashion consumer products such as products; at the same time, continue to attract global fashion consumer brands in depth cooperation. Up to now, more than 300 well -known brands have officially settled in, and more than 5,000 big names have reached official cooperation with winners, which has continuously enriched and diverse fashion trends.

Since the implementation of the "three products" strategies of the "three products" of "increase varieties, quality, and brand" in 2016, all parties have paid great attention. In the context of conforming to the continuous improvement of consumption upgrades and continuous improvement of quality competitiveness, the continuous "out" of the identification of objects is not only the "genuine" guarantee among young people, but also based on the application of identification scenarios as the entry point to release professional capabilities and promote the consumer market Entering a more mature, long -term and dynamic stage of development, stimulate consumer vitality, and upgrade service consumption.

Traditional culture enters the young "context", Shanghai's "old three pieces" transformed into "new" fashion in the acquisition app

Guo Chao brand and Shanghai brand are the "highlights" of this good exchange event. In the exhibition hall of the gains, dozens of new and old national tide brands have become the focus of attention of young people. In the tone of fashion, trend, and innovation, it shows the unique charm of traditional Chinese culture.

In the "Global New Products", aerospace enthusiasts and post -00 girls are soaked in a collection -grade astronomer to "move". According to reports, this is the first collection of Chinese aerospace collectors jointly released by "Aerospace Cultural and Creative" jointly released by "Red Textile Culture", which was launched globally at the gain app in January this year. "This hand is equipped with the precious Long March rocket fragments when the astronaut's first space walking mission. Insert the hand to light up the rocket fragments protective cover. The sense of ritual is full. The feeling of the realm. "Bubble said.

Shanghai brand watches and Phoenix bicycles, such as the "old three" in Shanghai, appeared in the obtaining APP with a more fashionable and trendy appearance. It is reported that in April of this year, Phoenix Bicycles settled in the gain app, combined with the characteristics of young people's love of outdoor cycling campaigns, and launched nearly 60 new products such as commuters, highway cars, mountain cars, and riding helmets. Product line, in the future, it is also planned to open up custom product lines for acquisition users.

"Shanghai Design" is an important way to accelerate the transformation of Shanghai manufacturing to Shanghai. The gains born in Shanghai have become the connection of Shanghai culture and national tide brand, and convey the story of Shanghai to young people. Since 2020, the "National Tide Design Competition" has been held for three consecutive years, and Chinese culture is used as an original point of creativity, and the younger generation is guiding the younger generation to seek design inspiration from the traditional Chinese culture. While helping young people to establish cultural self -confidence, it forms a national tide New model of brand incubation.

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