"Integration and therapy" helps upgrade the format of the hair transplant industry

A few days ago, under the guidance of the Consumer Daily, the second hand of the business insights and analysis service providers of the entire region released the "Research Report on the Chinese Hairdressing Industry (2022)" (hereinafter referred to as the "Report"). The "Report" deeply focuses on my country's hair transplant market, and analyzes the future development trend of the hair transplantation industry from the development process of the hair transplant industry, industry characteristics, main technologies, consumer groups, and medical maintenance services of hair transplantation institutions.

The market size reaches 16.9 billion yuan

In the 1970s, the first domestic hair transplant surgery was performed by public hospitals. In the 1990s, self -hair transplantation technology gradually began. In 1997, Jianxiang Hospital of the Beijing Haidian District Medical Association established my country's first autologous hair transplantation center, marking the establishment of China's first self -hair transplantation professional center.

The "Report" shows that in the 21st century, my country's hair transplant industry has entered a stage of technological innovation. In 2002, the new technology Fue (hair follicle unit drilling) was released and introduced to the country; in 2005, Bilian Sheng's hair was established and took the lead in abandoning FUT (scalp cutting technique of hair follicles) Fue technology. Subsequently, FUE technology has been widely used nationwide, and has been widely used since then.

Beginning in 2019, with the improvement of consumer cognition and acceptance level, the re -upgrading of medical maintenance technology, the concept of "combination of maintenance and treatment" has gradually become popular, and the hair transplant industry has ushered in the upgrade of new formats.

The "Report" pointed out that the development of the maintenance market solves the pain points of industry pain points due to the low repurchase rate of hair transplantation, which has become an important part of the current market layout of major institutions.

The "Report" shows that the current industry presents five major characteristics: first, the number of customers has continued to expand, and the trend of youngerness has increased; second, hair transplantation technology is becoming more mature, and personalized needs have been paid attention to; third, the institutional competition is fierce, and the channels for customer acquisition channels will turn on the line; It is the constant improvement of the hair transplant industry chain and the maintenance business has been expanded; the fifth is that the impact of the epidemic has gradually improved the service system.

Since 2016, my country's hair transplantation industry has flourished, and the market size was 5.8 billion yuan. With the continuous expansion of the market size, by 2021, the market size of my country's hair transplant industry reached 16.9 billion yuan, an increase of 26.1%over 2020.

Industry experts said that because of its strong demand, the hair economy has increased by about 30%year -on -year, and the growth rate is at a faster level.

Large chain institutions account for one -third

The "Report" shows that the current hair transplant industry institutions are divided into four categories, and the market occupies a clear share. Large chain institutions represented by Yonghe and Bilian Sheng account for about 35%; The most high -degree public hospital's hair transplantation department accounts for only 10%; and the remaining 30%are controlled by some small institutions with low thresholds and flexible operations.

The "Report" has counted the advantages and disadvantages of various institutions: Bilian Sheng, Barley, Freshmen, and Yonghe's "Four Great" institutions are represented by the "four major" institutions of private chain institutions. For female consumers, the price advantage is obvious and the service experience is better; while the public hospital is the "birthplace" of hair transplant technology, which is high but not the main department. Good; local non -chain institutions have relatively low entry thresholds, obvious price advantages, and due to the small scale, which is largely affected by the epidemic.

The "Report" shows that the face -to -value economy has spawned the needs of hair transplantation, and the young people pay great attention to their appearance. In addition, young consumer groups are facing major events such as job hunting and puppets, and they are looking forward to improving the quality of work and life. With the improvement of women's social status, the increase in demand scenarios for good appearance, the rapid growth of female consumer groups, and a trend of surpassing male consumer groups in the future. More professional hair care and hair care methods are pursued, and more consumers consider medical care.

Therefore, in 2021, my country's hair transplant industry shows new features: male and female consumers have shown a younger trend, consumer groups are diversified, demand is more personalized; female consumer groups continue to grow; The people have grown, the consumer groups have further expanded, and the people of haircuts have also begun to seek professional medical help.

The "Report" pointed out that the increase in technological attention, the influence of the new media, the refined marketing content, and the intimate service that has become a trend is the decision element of consumer hair transplantation.

The person in charge of freshmen hair transplantation said: "It can be summarized in one sentence, and now customers are becoming more and more professional, and the needs of problems are becoming more and more detailed. With the popularity of social platforms, consumers probably know what is going on with the business model of hair transplantation. Basically, you will do the strategy first, then decide which one to choose, or what kind of technology to choose. "

Don’t shave hair and hair, sought after

Hair care service industry thick accumulation hair

So what kind of technology is most popular with consumers? The "Report" shows that according to different hair transplant equipment, the existing technology can be attributed to four categories: gem knife, planting pen, planting needle, and no shaving hair transplant technology. Among these mainstream technologies, not shaving hair transplant technology has received more and more attention in recent years. This technology has also had the highest willingness to use in consumers due to its natural effects, fast recovery, and effectively avoiding embarrassing periods. In this technology, the most mature institutions are Bilian Sheng. According to the "Report", the market share of Biliansheng has exceeded 90 % in the field of hair transplantation technology. While the hair transplant industry has gradually grown, hair care services have gradually transitioned from traditional hairdressing services to independent service categories. Major institutions gradually attach importance to the construction of the maintenance system, integrate existing products in the market, continue to develop maintenance technology, and gradually improve the service system. The potential is gradually emerging. Data show that from 2017 to 2019, the market size of the hair care service industry in my country has grown at a rapid growth, and as of the first half of 2022, the market size reached 88.3 billion yuan. Industry experts believe that because hair loss is a process of chronic development, and the maintenance of scalp requires a long -term process, the market potential for hair care services is huge.

The "Report" shows that compared with traditional maintenance, medical maintenance has the advantages of more standard operation and stronger treatment. In recent years, consumer demand has gradually shifted from traditional living maintenance to medical maintenance. In recent years, major haircuts, beauty salons, barber shops, and hospitals have begun to provide services such as hair care, anti -hair loss, and black hair. However, with the rapid development of the industry, there are also market chaos such as lack of employment and lack of hair care products. The "Report" believes that in the future, industry reshuffle will occur to meet the needs of consumers with a variety of comprehensive scalp maintenance needs or the final winner.

On the basis of maintaining professional and technical standardization

Comprehensively improve the service experience

In response to the development trend of the hair transplant industry, the "Report" believes that in recent years, consumers in the hair transplant industry are younger, and women's values ​​are prominent. In the future market competition, whoever can take the lead in grasping the women's market, who can walk at the front end of the industry. Among the four major institutions, Bilian Sheng took the lead in adopting and focusing on hair -free hair transplantation technology, and has formed a good reputation among female consumers who pay attention to appearance.

In addition, the technical services that properly solve the "embarrassing period" will lead the track. Although the technology of shaving hair and hair transplantation is becoming increasingly mature, consumers who want to "efficiency" and "beautiful" at the moment, and both hands must be hard. In terms of, doctors are particularly important. The "Report" believes that the development of the entire ecological life cycle industry will adhere to integrated marketing and form a closed loop. In the future market competition, whether to take the lead in grasping the maintenance market has also become an important part of whether it can lead in the industry. At the same time, on the basis of maintaining professional and technical standardization, the industry will also comprehensively improve the service experience. Therefore, it will be possible to further enhance the market share and lay out the future.

The "Report" believes that in general, consumers and market size of the hair transplant industry are still expanding, and the more standardized overall pattern system will gradually be completed. In the future, hair transplantation agencies will not meet the needs of consumers by providing hair transplantation services only. They need to establish a service model of the entire industrial chain, including the demand for front maintenance and rear hair transplantation.

Therefore, in the next few years, the haircut market has become an indispensable part of the hair transplant industry. The "Report" pointed out that the potential of the medical maintenance industry is huge and affected by capital promotion, the future competition will become more and more heated; the operating model will gradually develop in the direction of formalization and professionalization; the technical strength will gradually mature, and the innovation and innovation and innovation in the field of medical device will be found. breakthrough.

Text | This newspaper intern reporter Xie Lei

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