Called "the Chinese people cut vegetables wrong"?General Manager Zhang Xiaoquan apologize

Recently, the knife -cut brand Zhang Xiaoquan has continued. Following the fracture of the kitchen knife, due to the previous interview content of Xia Qianliang, the general manager Xia Qianliang once again caused controversy. He said that the Chinese people have learned for decades, and "all Michelin chefs are not cut like this." On the evening of the 18th, Xia Qianliang responded.

According to the video content, Xia Qianliang, general manager of Zhang Xiaoquan, said in an previous interview that the Chinese people have learned for decades and cut vegetables. "All Michelin chefs are not cut like this." Xia Qianliang believes that the meat cuts cut by Cheflin are thinner and cucumber slices are more transparent because there is a fulcrum in front of (kitchen knife). The Chinese kitchen knives are all square. Zhang Xiaoquan slanted the head in front of the kitchen knife. That was not a sense of design, but consumer education.

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General Manager Zhang Xiaoquan apologize

It is said that the knife can be replaced in 5 years to replace the new

Last night (18th), General Manager Zhang Xiaoquan responded at his personal account@.

He said that the video video was a long time ago, and it was not all the video. The current video did not describe the situation and context at the time, which led to great misunderstandings about this. But also expressed sincere apology for the errors caused by their own improper remarks to the understanding of consumers.

In response, he also said that the company will continue to strengthen brand management, product management, and after -sales service from consumer feedback. It will not avoid problems, do things seriously, and strive to develop better and more suitable products for Chinese consumers.

Xia Qianliang also mentioned that Zhang Xiaoquan will officially issue a knife -cutting order: the knife that occurs in a knife accident within 5 years. Regardless of the brand, Zhang Xiaoquan will make new knives according to similar models and values.

Video aroused heated discussion among netizens

On July 18, the related topics of "General Manager Zhang Xiaoquan said that Chinese people cut vegetables wrong" quickly rushed to the hot search, causing heated discussions. Other related topics have also appeared on the hot search list.

This video has caused fierce discussions among netizens, and many netizens are puzzled by this remark.

Nandu reporter then contacted Xia Qianliang. He said that the company will issue an official statement that he will also respond to the matter in his personal social account.

Another kitchen brands live broadcast of garlic

Nandu reporters have noticed that since July 14, Wang Masaki, the old -fashioned brand in the field of cutting, uses a kitchen knife to shoot garlic on the short video platform, and said "patting garlic, garlic, packet replacement". On July 18, Wang Mazi customer service told Nandu reporters that all the brands of its brand can shoot garlic. In addition, the kitchen knife it sells has three years of warranty. If the quality problems such as broken handle, knife, and knife break during the normal use of consumers can be replaced for free.

Zhang Xiaoquan has been searched for "Kitchen Knife Shooting Garlic Fragmentation"

It responded to the development of a knife that may be used to shoot garlic

Nandu previously reported that recently, Ms. Wang, a citizen of Guangzhou, reported that she used Zhang Xiaoquan's kitchen knife to pat the garlic, and the knife actually broke into two. In this regard, Zhang Xiaoquan e -commerce self -operated store after -sales customer service replied to her, "Our knives cannot shoot garlic." Ms. Wang sent it to the Internet and caused heated discussions.

On July 14, the person in charge of Zhang Xiaoquan responded to a reporter from Nandu, "The company may develop a knife specially used to shoot garlic." On the evening of the 15th, Zhang Xiaoquan released a public statement that the incident was replied by the dealer customer service to reply to the customer service. Improper attraction of public opinion. Regarding whether Zhang Xiaoquan's tool can shoot garlic, it should be said that "some tools with high hardness or dedicated uses if they are used to shoot garlic, there is a risk of breaking the knife."

As for the question of netizens' "Chinese -style kitchen knives can't shoot garlic", the person in charge responded to the reporter of Nandu that the research and development of all product lines of Zhang Xiaoquan and the development of new products follow the company's three -year rolling research and development system. "In this time," this time During the R & D strategic cycle, combined with the needs of consumers, the company may develop a knife specifically used to shoot garlic. "

R & D investment has almost no growth in promotion sales expenses increased

According to CCTV, on September 6, 2021, Zhang Xiaoquan officially landed on the A -share GEM. From the public information, it can be seen that Zhang Xiaoquan's investment in research and development is not high. In 2021, its R & D investment was about 23 million yuan, an increase of less than 3 million yuan from the previous year, but the sales cost of the same period was as high as 117 million yuan. In fact, in the past three years, Zhang Xiaoquan's research and development investment ratio has not increased much, in turn of RMB 1.17 million, 120 million yuan, and 23 million yuan. R & D investment accounted for 3.01%, 3.51%, and 3.47%, respectively.

Although Zhang Xiaoquan is a knife -cut old name in the minds of the public, in fact, Zhang Xiaoquan has jumped out of the tool and is positioned as "quality home life brand", adding kitchen appliances such as air frying pot, and the product has even expanded to a razor. In 2021, Zhang Xiaoquan achieved operating income of 760 million yuan, an increase of 32.81%year -on -year. The net profit attributable to shareholders of listed companies was 79 million yuan, an increase of 1.96%year -on -year, and the net profit attributable to the mother was 72 million yuan, an increase of 3.36%year -on -year. In the first quarter of 2022, due to the increase in the promotion of platforms such as Douyin, Zhang Xiaoquan's sales expenses increased by 70 %, which led to 46 % of net profit. This is also since the fourth quarter of 2020. Fall in the quarter.

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