Guangzhou Municipal Consumer Council: 90 % of consumers want to buy tents camping
Author:Golden sheep net Time:2022.07.19
Visitors camped at Ersha Island Park, Guangzhou, and enjoyed the holiday time Yangcheng Evening News all -media reporter Liang Yuhe Quanwang Photo
The Yangcheng Evening News reporter Ma Can and Correspondent Sui Xuan reported that a tent seemed to be the sustenance of "poetry and distant" in the hearts of citizens. On July 18, the Guangzhou Consumer Council issued a "Camping Tent Network Questionnaire Survey" report that 91.1%of participants had purchased or intended to buy tents, and 86.8%of participants said Greenland leisure and other occasions use camping tents.
From May 30th to June 19th, the Guangzhou Municipal Consumer Council conducted a survey of camping tent network questionnaires through the WeChat public account. A total of 539 valid online questionnaires were recovered. Among them, 91.1%of participants had purchased or intended to buy tents. Essence There are the most participants from 21 to 50, with a total of 494 people, accounting for 91.7%of the total number of participants. To a certain extent, camping activities are more sought after among young and middle -aged people.
Which type of tent is most popular with participants? The survey results show that the four -character tent voting rate is the highest: the appearance is dome, the price range is 201 yuan to 500 yuan, the capacity can be 3-4 people, and the construction method is the hand -toss -speed type. 86.8%of participants said that they would use camping tents in the suburbs of families or friends, green space leisure in the city park.
From the perspective of purchasing channels, participants are more inclined to choose online shopping platforms, super -superior physical stores and live broadcast rooms to buy tents. The factors affecting participants' purchase of tents mainly include practical functions, product prices, brand reputation, internal space, and appearance structure.
In terms of practical functions, the top three focus is: rainproof, waterproof, ground pad moisture -proof, breathable, ventilation, coolness, and sunscreen and ultraviolet rays.
It is worth noting that the participants believe that there are six main issues in camping tents to be improved: whether the fabric accessories are durable, whether the practical functions are ideal, whether the construction steps are convenient, whether the storage design is reasonable, whether the pre -sales introduction is clear, whether the after -sales service is perfect Essence
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