Search again!General Manager Zhang Xiaoquan said that the Chinese people cut vegetables wrong, netizens fry the pan ... the latest response →

After the "Can't Shoot garlic" incident,

"Zhang Xiaoquan" once again appeared on the hot search.

July 18th,

A video that has been circulated,

Xia Qianliang, general manager of Zhang Xiaoquan, said in an interview that

"You have studied for decades and cut vegetables."

"All Michelin chefs are not cut like this", etc.,

Treating public opinion storm again,

At one time, he rushed to the hot search.

According to the video content,

Xia Qianliang, general manager of Zhang Xiaoquan, believes,

Chef Michelin cut the meat slices thinner,

Cucumber slices are more transparent,

It is because there is a fulcrum in front of (kitchen knife).

The Chinese kitchen knives are all square,

Zhang Xiaoquan slope the head in front of the kitchen knife,

That's not a sense of design, but consumer education.

Just a few tens of seconds

Treating a fierce discussion among netizens.

Many netizens are puzzled by the above remarks.

up to date

General Manager Zhang Xiaoquan apologize

It is said that the knife can be replaced in 5 years to replace the new

On the 18th, General Manager Zhang Xiaoquan responded at his personal account@1 1 1.

He said that the video video was a long time ago, and it was not all the video. The current video did not describe the situation and context at the time, which led to great misunderstandings about this. But also expressed sincere apology for the errors caused by their own improper remarks to the understanding of consumers.

In response, he also said that the company will continue to strengthen brand management, product management, and after -sales service from consumer feedback. It will not avoid problems, do things seriously, and strive to develop better and more suitable products for Chinese consumers.

Xia Qianliang also mentioned that Zhang Xiaoquan will officially issue a knife -cutting order: the knife that occurs in a knife accident within 5 years. Regardless of the brand, Zhang Xiaoquan will make new knives according to similar models and values.

Another kitchen brands live broadcast of garlic

The reporter noticed that since July 14, Wang Mako Wang Masaki, an old -fashioned brand in the field of cutting, uses a kitchen knife to shoot garlic on the short video platform, and said "patting garlic, garlic, replacement of packets". On July 18, Wang Mazi customer service told Nandu reporters that all the brands of its brand can shoot garlic. In addition, the kitchen knife it sells has three years of warranty. If the quality problems such as broken handle, knife, and knife break during the normal use of consumers can be replaced for free.

Zhang Xiaoquan has been searched on the hot search due to" kitchen knife shoots garlic "

It responded to the development of a knife that may be used to shoot garlic

Recently, a consumer feedback to the dealer. During the use of Zhang Xiaoquan, the knife surface was broken due to the garlic, and the customer service responded that the knife "could not shoot garlic", which triggered the first wave of public opinion storms. In this incident, some professionals said that the material with higher hardness is relatively crispy, and the horizontal auction will cause the knife to deformation and break.

On the evening of July 15th, Zhang Xiaoquan issued an official statement saying that in general, Zhang Xiaoquan's conventional tools can be shot, and also friendly reminding consumers that not all tools are suitable for garlic. Some hardness is more hard. If a tool with a high or dedicated use is used to shoot garlic, there is a risk of breaking the knife.

In the explanation, Zhang Xiaoquan apologized for the inappropriate communication method of customer service, and gave consumers a new knife to apologize.

As for the question of "doing Chinese -style kitchen knives, you can't shoot garlic", the person in charge responded to the reporter that the research and development of all product lines of Zhang Xiaoquan and the development of new products follow the company's three -year rolling research and development system. "In this time," this time this time During the R & D strategic cycle, combined with the needs of consumers, the company may develop a knife specifically used to shoot garlic. "

R & D investment has almost no growth in promotion sales expenses increased

According to CCTV, on September 6, 2021, Zhang Xiaoquan officially landed on the A -share GEM. From the public information, it can be seen that Zhang Xiaoquan's investment in research and development is not high. In 2021, its R & D investment was about 23 million yuan, an increase of less than 3 million yuan from the previous year, but the sales cost of the same period was as high as 117 million yuan. In fact, in the past three years, Zhang Xiaoquan's research and development investment ratio has not increased much, in turn of RMB 1.17 million, 120 million yuan, and 23 million yuan. R & D investment accounted for 3.01%, 3.51%, and 3.47%, respectively.

PSAs

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