Under the continuous high inflation, the "no expenditure challenge" detonated the Korean network

Author:Global Times Time:2022.07.19

[Global Times special reporter Zhang Jing in South Korea] Under the high inflation, more and more Korean young people cut daily expenses to extremes. According to the South Korean "MT" website reported on the 18th, the 28 -year -old office worker, Cheng Zhengen, used the company's corporate card settlement in the name of the company's staff group, saving 3,000 won (about 15 yuan) per day. At the same time, he also changed the habit of weekend takeaway and changed to cook at home. Young Korean young people like Cheng Zhengen are still keen to participate in the "no expenditure challenge" recently.

Since the beginning of this year, the Korean stock market has plummeted, and virtual assets such as Bitcoin have depreciated sharply, which has caused the wealth of young people in the country to shrink but spent soared. According to data from the South Korean Department of Statistics on the 18th, the consumer price index (CPI) of South Korea residents increased by 6.0%over the same period last year, reaching the highest value of nearly 24 years. In the first quarter, the "economic pain index" (that is, the sum of inflation and unemployment rates) was 9.0, the highest value since June 1999.

South Korea's "Asian Economy" reported that as the price continued to rise, the "expenditure -free challenge" topic aimed at the "no expenditure challenge" of clothing detonated the Korean network. From a person who lives alone to the four -mouth home, the topic participants have exposed the number and results of the days and achievements that have achieved zero overhead through social media platforms in the past week. Specifically, how to use the existing ingredients in the refrigerator to the greatest extent, search for free coffee coupons, meals, selling old things, and so on.

According to reports, South Korea ’s CPI has risen at a high level since this year, and the highest increase in diet prices has soared by 8%in June, a new high of nearly 30 years since October 1992 (8.8%). Volkswagen catering increases across the board. In this context, more and more office workers choose to solve lunch in the company's canteens or convenience stores. In addition, the frustration of investment has caused young people to turn to a more practical way of monetization, and the "Fast Fast Fast" participating in various activities and second -hand transactions has increased significantly.

A supermarket in South Korea. Picture source: IC Photo

Some economic experts believe that consumers' frugal behavior will continue for a while. But if this extreme consumption behavior continues, it may lead to sluggish domestic demand and economic decline.

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