From extended opening time to open all day -24 -hour museum, new landmarks in the city nightlife

On May 18, 2021, the audience participated in the "Wonderful Night" series of activities in the Shanghai Nature Museum. Xinhua News Agency

The audience visited the Zhejiang Natural Museum · 24 Hour Museum. Zhang Yanzhen Photo/Guangming Picture

The audience visited the Zhejiang Natural Museum · 24 Hour Museum. Zhang Yanzhen Photo/Guangming Picture

In the Chengdu Museum, parents bring their children to experience Chengdu lacquerware at night. Xinhua News Agency

When the night falls and the lantern is at the beginning, in addition to the lively entertainment consumer venues such as cinemas, bars, and KTV, can tired city people find a quiet leisure place and fully enjoy cultural nourishment? The museum open at night may be a very good choice. Unfortunately, although museums across the country have also tried delay and opening up in recent years, and hosting night patrols, night -stay museums and other activities, the normalized museum of "night business" is still scarce.

In Hangzhou, Zhejiang, for more than a month of the "Zhejiang Nature Museum · 24 Hour Museum" trial business, more than 20,000 audiences who have experienced experience have continued to rise after entering the summer. The venue is a 300 -square -meter small cultural space created by Zhejiang Natural Museum. The business hours are from 10 am from Monday to Friday to 24:00 at midnight, and on Saturday and Sunday, it will be open 24 hours a day. This big step breakthrough at this time was still the first in the state -owned museum. With this as a signal, can we expect that "latecomers" may emerge endlessly and make the museum a home of the nightlife of urban nightlife?

1. The audience needs the traction museum constantly trying

Recently, the "Yangtze River Daily" continuous report on a "citizen's suggestion" became a beautiful talk: In late June, Mr. Wuhan Minkang has made states on the message board of Wuhan City. More than, I hope that the Yangtze Museum next to the Guangdong and Han Dynasty can open at night, adding cultural atmosphere to the night tour of the river. On July 6, the Jiangtan Office of Wuhan responded to the suggestion, announcing that from July 8th to August 31st, on Friday and Saturday, the opening time of the Yangtze River Museum was adjusted to 12:30 to 20:30 to 20:30 point. According to reports, on the day of the open night tour on July 8, the museum's total passenger flow was 316. Among them, the passenger flow after 16:30 (the previous closed time) was 146. Compared with the previous data, the passenger flow increased by more than doubled the day.

The same popularity is the Zhejiang Natural Museum · 24 -hour museum in Hangzhou Center and convenient transportation. "In the past, we often received calls from tourists. We were busy visiting West Lake and enjoying the scenery during the day. At night, I wanted to take my children to visit the museum. The demand for life is upgraded. "Yan Hongming, the dean of Zhejiang Nature Museum, talked that as early as 2014, there was the idea of ​​opening the" Night Museum ". It happened that the museum recently recovered a facade room with 310 square meters along the street, which is suitable for creating separate separates. New space in cultural culture began the 24 -hour museum.

On the first day of the trial operation, the Zhejiang Natural Museum · 24 -hour museum received more than 700 tourists within 9 hours from 15:00 to 24:00. According to the staff, because the summer vacation, from 10:30 to 21:30 every day is peak hours. In order to ensure the quality of the exhibition, the venue had to limit 100 people per hour, and many viewers lined up outside the door and waited. For the "peak", some viewers chose to go early or at two or three in the morning on the weekend. After watching the exhibition, a citizen left a message: "After the 24 -hour museum is open, we have another place to visit and visit. Not only can we cool down the summer, but we can also learn a lot of interesting natural knowledge."

Entering the summer, the 24 -hour museum of Zhejiang Nature Museum is even more "difficult to find." According to weekly reports, from July 4th to 10th, the average of 940 people in the museum was received per day. In terms of time, from 16:00 to 22, there are three or four hundred people enter the museum a day; from 22 to 24:00, although there are no more than 50 people on weekdays, the weekends have soared to nearly 200 people.

"The evening of the museum is very special, because it has the quietness and visual feelings that are different from the day. This special experience is very attractive for the public." Chen Luosheng, the former deputy director of the National Museum of China, "" The National Museum "The Beauty of the Museum" wrote in the book. He believes that the museum is extended until the night as a normal state, which is very important for the city and the public. The museum is open at night, regardless of the length of time, reflects the civilization level and citizen quality of its city.

In fact, before the epidemic occurred, in order to promote the prosperity of the night economy, the cultural tourism departments of some cities planned the "collective action" of the museum and linked to the city's night tourist routes. In August 2019, the Guangzhou Cultural Tourism Bureau organized 8 exhibition halls, including the Guangzhou Museum and Sun Yat -sen's Marshal Mandarin Memorial Hall in August 2019, and delayed it on Friday, Saturday, and Sunday. Explanation service. From July to September 2019, the Shanghai Cultural Tourism Bureau was the first pilot museum's normal night tour project, and 14 pilot museums were selected to be extended to open on Friday night. From June to August 2021, the museum participating in the project expanded to 30 to 30 Home, providing citizens and tourists with extremely rich night tour. Unfortunately, under the influence of the epidemic, the cultural and tourism industry is inevitably impacted, and the "museum fever" in this form of linkage is gradually recovering.

On July 12, 2022, the Beijing Municipal Cultural Tourism Bureau issued a notice that the Beijing Museum will carry out activities such as delayed opening up to light up the "Night Jingcheng" in the summer. Each museum will also extend the open hours, carry out evening night cultural activities, or rely on the activities that have been planned to carry out in accordance with the conditions of the museum. The museum is becoming a new landmark of people's nightlife. In the hot summer, the audience will open a beautiful "Museum Wonderful Night". 2. Diversified museum space, let the audience linger

"Focusing on science and education activities, supplemented by explanation" is the basic positioning of the 24 -hour museum of Zhejiang Natural Museum. Perhaps this setting has gathered a lot of popularity in the trial business for more than a month. Hong Lei, a science and education staff of Zhejiang Natural Museum, told reporters that in the summer, the 24 -hour museum will hold several youth science popularization education activities including fossil mining and volcanic science experiments. Essence

In order to allow audiences of all ages to have a pleasant viewing experience, in this small world of 300 square meters, interactive devices can be seen everywhere: pressing the buttons below the bird specimen, you can hear its unique sound; After spending 10 yuan for the material cost, after painting the fish stick, scan the AR device, and the fish is swimming lightly on the projection curtain; and "I am higher than the dinosaur" fun device, the Yuan cosmic theater can be on -site Popular science movies and online exhibitions. Tired, the audience can also have a cup of coffee in the reading area, or taste the limited ice cream and desserts of the museum for 24 hours.

"Now the development direction of museums, especially the development direction of popular science education and display exhibitions, is very different from the original traditional museum in the original sense." Hong Lei said that before entering the museum, it was the "see" exhibition. In the window showcase, after a series of reforms, there are diversified forms such as scene simulation, interactive exhibitions, and multimedia in display, and combined with the live specimen exhibition box to bring a different experience to the audience.

While the guide, Hong Lei paid attention to the different interests of audiences at different ages: children like dinosaurs named after Zhejiang, such as Yang Yan Dongyang Shield Dragon, Li Xian Jiangshan Dragon, Lishui Zhejiang Dragon; More devoted to rock minerals and native birds and insects; and elderly audiences prefer to study Chinese herbal plants and grain grain seeds. "The theme of the animals and plants and minerals around them is because everyone can be exposed to it, but they don't understand. Digging the knowledge around them can inspire the interest of the audience." Hong Lei said.

If "24 hours" is to let more tourists come to the museum through the extension of time, then when the visit is close to the end, and buy the museum's "tailor -made" cultural and creative products, the museum will be incorporated into people's daily life again. During the trial operation, the 24 -hour museum customized butterfly and beetle crystal specimen, the 24 -hour museum logo ice cream has met with the audience. Next, the museum will develop multiple cultural and creative product systems including meteorites and space series.

It is true that people are looking forward to the museum incorporate the city's casual lifestyle, so that more cultural resources can be more convenient to get close. However, if the delay is only delayed to open the exhibition hall with a huge area, which will cause the museum's manpower and funds, it will form a waste of resources. Therefore, the museum is "more exciting night", which is inseparable from the museum's combination of its own actual situation to "touch the river to cross the river", and it is inseparable from the various aspects of relevant departments and all walks of life.

3. "Not simple" at night, facing many challenges

"The quality of exhibitions and activities is high and low, determining the attractiveness of the night market. The audience will not come when the door is open." Chen Zenglu, the curator of the Wu Culture Museum, said in an interview that the night market should not be simple and open. Organic combination allows everyone to enjoy this time different from daytime.

When it comes to the night activities of the museum, I have to mention the "Shangyuan Night" Lantern Festival held in the Palace Museum in 2019. "Taking the ticket traffic too large caused the website server to collapse in an instant" and "the highest stir -frying to 9999 yuan" and other news are staggering. The reason is that in addition to the festival, "scarcity" is the key to the middle of the Palace Museum. "For the first time in 1994, the Palace Museum was open to the public in the evening", it must not be eye -catching.

As a result, there have been discussions on social platforms: Why can't night activities be launched frequently, so that more people have the opportunity to participate? Some experts have analyzed that increasing lighting facilities and large -scale laying wires will increase hidden safety hazards in the Forbidden City. Ancient buildings with wooden structures cannot afford this risk; let alone the difficulty of managing tourists at night, and some cultural relics are not suitable for night exhibitions. Rest in time.

In fact, not only the Forbidden City. For museums at all levels in my country, it is facing a lot of challenges to open night openness. Chen Yusheng believes that creating more night special sessions is a huge test, because not only extending the working time of the staff, but also facing the increase in security issues caused by extension and opening up. Therefore, the museum needs a greater economy. Investment to maintain at night.

The Mumu Art Museum (Hall 798), located in Chaoyang District, Beijing, tried to extend the opening time to 21 points. At the same time, it was matched with immersive art healing, concerts, and impromptu comedy experiences. "In the 798 art area, the art museum has obvious" tide 'phenomenon, which is suitable for extending the opening time on weekends and holidays. At the same time, according to the results of user survey, only extending the opening time can not significantly promote the audience to see the exhibition, but need to need it. Give the audience a reasonable reason for it. "The founder Lin Han said that he will not try to open for 24 hours. It is necessary to comprehensively evaluate the needs of the art museum's audience according to the management requirements of the epidemic prevention policy and the management requirements of the park where the art museum is located. The 24 -hour museum of the Zhejiang Nature Museum was publicly recruited to the society in early July due to insufficient manpower. According to Yan Hongming, the entire operation and management team of the 24 -hour museum is composed of 9 full -time personnel, and 2 part -time personnel have been added in the summer. Class to ensure "wonderful and not snoring".

At the same time, the challenges of running together with the cost of running, publicity, and manpower management are the contents and experiences of the museum that can provide "complement each other" with 24 hours. Which high -quality cultural products support the night market, which not only tests the professional level of the museum, but also reflects the aesthetic vision and artistic ability of the museum.

In recent years, museum experts have often emphasized "locality", that is, to tell local stories, the purpose is to let more people deepen their perception of locality and understand the natural environment around them. The interest in animals and plants around you is the beginning of ecological protection consciousness.

If it is said that the 9,000 square meters of the Hangzhou Museum of Zhejiang Nature Museum is about the "grand narrative" from the outbreak of life to the birth of human beings, then the 24 -hour museum is an interest camp. The more than 300 specimens displayed here are carefully selected from the collections of 270,000 pieces. They are all animals, plants, and minerals appearing in Zhejiang. It is planned to update some exhibits from a large number of collections every quarter.

“创新展览展示，推动藏品活化利用，守护好、传承好、展示好中华文明优秀成果，是我们博物馆人肩负的责任与担当。”严洪明表示，此前浙江自然博物院就曾通过众筹、众包、 The form of Zhongchuang mobilize the sense of participation and enthusiasm of the potential audience. This time the 24 -hour museum is open, and it is a new expansion attempt nationwide. While using the living museum collections and venue resources, focusing on serving the "double decrease" of "double decreases", and practicing "a museum is that a museum is that is a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is that a museum is the permit. The contemporary mission of a university.

(Reporter Tang Yige Zhang Yun Lu Jian)

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