General Manager Zhang Xiaoquan: Chinese people cut vegetables wrong

Today, the general manager of#今 今 今 今 said that the Chinese people cut vegetables and cut off the topic.

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According to the Beijing Business Daily today, Zhang Xiaoquan (301055, the stock price of 16.57 yuan, and a market value of 2.586 billion yuan) said that all Michelin chefs are not the Chinese way of cutting vegetables. More transparent because there is a fulcrum in front. We tilted the head in front of the knife, that was not a sense of design, it was consumer education.

Picture source: Beijing Business Daily Weibo

On the afternoon of the 18th, the relevant person in charge of Zhang Xiaoquan's Securities Department told Zhongxin Jingwei that the company had paid attention to the matter and was planning to be officially declared.

Earlier, "Zhang Xiaoquan's kitchen knife was cut off the incident as soon as the garlic was shot", which attracted attention.

According to the surging news, on July 14, "Zhang Xiaoquan customer service said that kitchen knives cannot shoot garlic" boarding hot search. After a woman in Guangzhou patted the garlic with Zhang Xiaoquan kitchen knife, the kitchen knife was disconnected. According to Zhang Xiaoquan, the tools purchased by the consumer have the characteristics of high sharpness and good durability, which are used for slices and swords for ingredients. On July 6, consumers contacted Zhang Xiaoquan Jingdong channel dealers to report the problem of cutting the knife surface. The dealer's customer service replied to "the kitchen knife could not shoot garlic". Zhang Xiaoquan said that "the dealer's customer service was improper."

Photo source: Beijing News Weibo Video Screenshot

On the evening of July 15th, the official WeChat public account of Zhang Xiaoquan Co., Ltd. stated on the issue of the incident that the product name of the consumer purchased in this incident was "Dragon Terrier Cut Two Double Swords". The price is 99 yuan, and the knife body uses 50Cr15mov stainless steel, which is suitable for the daily use of ordinary family kitchens. It is a relatively cost -effective home tool. The product feature is that the sharpness is high and the durability is better. "'Dragon Bark Cut Two Double Swords' has been sold in 2018. As of the end of June 2022, the sales volume exceeded more than 60,000 strokes. Since the listing, it has received 11 official prosecutions from consumers. ","

The situation shows that consumers in this incident purchased the "Dragon Bark Cut Double Knife" in September 2020 and contacted the company's e -commerce channel dealer on July 6, 2022 to reflect the knife surface surface to reflect the knife surface surface. Fracture problem. On July 7th, the dealer's customer service responses were improperly caused by public opinion. "On July 14th, our official customer service contacted consumers again, apologizing for inappropriate communication methods for customer service, and presented a new knife to express their sincerity. Consumers selected one of the brand flagship stores (shipped). "The question of whether Zhang Xiaoquan's knife can be patted by garlic, in the description," Generally speaking, Zhang Xiaoquan's conventional knives can be shot. At the same time, the company also reminds consumers friendly, not all of them are not all all of them, not all of them are not all of them. The tools are suitable for shooting garlic. Some tools with high hardness or special use of use can be used to shoot the risk of cutting knife. "Zhang Xiaoquan said that it will continue to research and develop, and strive to not only be sharp in terms of knife products, not only sharpness, but also sharp sharpness. Seeing long, you can fully consider the reality of Chinese consumers.

On the evening of the 14th, a reporter from Nandu contacted the relevant person in charge of Zhang Xiaoquan on Ms. Wang's encounter and obtained a response, "In this R & D strategic cycle, combined with the needs of consumers, the company may develop a knife specially used to shoot garlic knives. "".

Zhang Xiaoquan's annual report introduced that the company is an industrial enterprise specializing in the production of various types of knife and cutting and modern life hardware. The knife and cutting gear are the company's traditional advantage products. not

Zhang Xiaoquan's 2021 annual report disclosed that Zhang Xiaoquan's revenue was 760 million yuan last year, an increase of 32.81%over the previous year; net profit attributable to shareholders of listed companies was 78.73 million yuan, an increase of 1.96%compared with the same period last year.

Zhang Xiaoquan's chairman is Zhang Guobiao, male, 62 years old, born in 1960, Chinese nationality, has the permanent residence right of Singapore and a master's degree. Zhang Xiaoquan's general manager is Xia Qianliang, male, 38 years old, born in 1984, Chinese nationality, no permanent residency abroad, master's degree.

Source: News Morning News, Daily Economic News, Observer Network

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