Sincerely apologize!General Manager Zhang Xiaoquan said that the video video was misunderstood!The competitors "Wang Mazi" live kitchen knife to shoot garlic, only 989 pieces were sold in 21 hours

Author:Daily Economic News Time:2022.07.18

The general manager of Zhang Xiaoquan "sincere apology", saying that the online video "did not describe the situation and context at that time."

On July 18th, the topic "General Manager Zhang Xiaoquan said that the Chinese people cut vegetables wrong" once rushed to Weibo hot search, and the knife brand Zhang Xiaoquan once again caused heated discussion among netizens.

On the evening of July 18, Zhang Xiaoquan (301055, the stock price was 16.62 yuan, and the market value of 2.593 billion yuan), the general manager of Xia Qianliang, released a response on his personal Weibo video. Xia Qianliang said, "The Internet has commented on the topic of Chinese knife workers than Michelin. The video was a long time ago, and it was not all the video. The current video was not described according to the situation and context at the time, which led to everyone There is a great misunderstanding of this. As we all know, Michelin did not appear when Zhang Xiaoquan was founded, but I also expressed sincere apology for the wrong guidance of consumers for the understanding of consumers. "

In addition, Xia Qianliang stated in the response that the company found many problems in the existence of its own brand management, product management, after -sales service, etc. from consumer feedback. In this regard, Zhang Xiaoquan is about to launch the "Broken Sword Calling Order" project. Any kitchen knife purchased in China has occurred in the past five years, including Zhang Xiaoquan brand and designated peer brand, the company can follow similar models, Similar values are replaced with new knives.

According to the surging news, on July 14, "Zhang Xiaoquan customer service said that kitchen knives cannot shoot garlic" boarding hot search. After a woman in Guangzhou patted the garlic with Zhang Xiaoquan kitchen knife, the kitchen knife was disconnected. According to Zhang Xiaoquan, the tools purchased by the consumer have the characteristics of high sharpness and good durability, which are used for slices and swords for ingredients. On July 6, consumers contacted Zhang Xiaoquan Jingdong channel dealers to report the problem of cutting the knife surface. The dealer's customer service replied to "the kitchen knife could not shoot garlic". Zhang Xiaoquan said that "the dealer's customer service was improper."

According to Jimu News, the "Zhang Koizumi" kitchen knife cannot shoot garlic and cause heated discussions. Another knife cuts the old name "Wang Mazi" and strives to borrow this east wind. Recently, Douyin, the "Wang Mazi Official Flagship Store", virtue of the live broadcast of garlic, and said that "you can shoot garlic and replace the packets". It became popular on the Internet. On the 14th, it set a single day for 21 hours and 44 minutes. Record. However, netizens' attention has not been fully transformed into purchasing power. On the 14th, the live broadcast sales were only 989 pieces, and sales were 82553 yuan.