Wuxi Wenfeng Town, Chongqing: Corporate supporters help the baby to set up a "mother post" to create "baby port"

On the afternoon of June 13th, Chongqing Hehang Shoe Industry Co., Ltd. was very lively. The young mother led the baby with school and walked into the plant from the outside.

"You go to the children to play by yourself. Mom went to work." After a few words in a hurry with the daughter of the kindergarten, Li Fengfeng returned to the department and sat in front of the mobile phone support. Mom switched to the identity of "female anchor".

In this female employee's proportion of 90 % of the enterprises, this scene is staged almost every day.

The anchor introduced the special handmade shoes to the audience. Photo Construction of Wenfeng Town

"Mom post" cracked recruitment to stay in embarrassment

"The development of rural enterprises is difficult to use labor and recruit people." Since the founding of Hehang Shoes, from the beginning of the three small workshops to the 100 -person enterprises today, He Caiming said that it was not easy for the 10 years of entrepreneurship.

Male young adults chose to go to the coast to break through the world. The culprit is difficult to cook for rice without rice, so that He Caiming has to change his concept -put his eyes on the group of left -behind women.

"They are young, hard -working and energetic, strong in learning, and eager to achieve their own value." Having seized these advantages, He Caiming changed the traditional management model and system, and set up more than 70 "mother posts" of more than 70 dynamic and elastic management of equal replaced work.

As soon as the news of the recruitment came out, the original drying environment was full. "There are many people in these years, and there are few people walking." Enterprises and employees have benefited from both phases and formed a benign interaction. He Caiming is very pleased.

The clothing and shoes are piled into a hill. Photo Construction of Wenfeng Town

"Baby Port" Cheng Quan made money Gu family dilemma

The "Baoma" in the company has naturally become the paradise of dolls. He Caiming allows employees to pick up the children during work, and let everyone take the child who has no time to take care of it to the factory.

"Here is a sense of belonging." Yao Zhengxiang, who joined in October last year, has two babies who are reading kindergartens. They have made money to support their families and learn a skill. For left -behind women like her, they can't be better.

In order to make the "Bao Ma" work with peace of mind, the company specially opened the "hosting room", and also hired retired teachers to counsel dolls to do homework, sing children's songs, and do handmade.

The children can be seen everywhere in public rest areas and tea rooms. Moms work seriously in their posts. They are also very tacitly noisy. The employees in the factory consciously become "collective parents".

After school, the children play in the public rest area of ​​the plant. Photo Construction of Wenfeng Town

"Niangzi Army" takes up the banner of the live broadcast and bring

The e -commerce department established in 2021 is a veritable "Baoma Group". In the case where the epidemic affected the company's poor offline performance, the e -commerce "lady army" who had an average 13 -year -old e -commerce "lady army" suddenly emerged.

There are three groups of operations, customer service, and anchors, and 3 live broadcast rooms continue to broadcast for 8 hours. "Our cloth shoes are all beef tendon bottom, so don't wear sweaty feet ..." The handmade cloth shoes walked out of Wuxi under the "Lady Army" propaganda and flew to all parts of the country.

"One of the live broadcast platforms sold for nearly 100,000 yuan a day, and online sales accounted for more than half of the year." Speaking of data He Caiming's joyful eyebrows.

"Although this is an emerging industry, it is also very challenging, but we work hard and firmly believe that there will be returns." Who said that women are not as good as men? Yao Zhengxiang said that everyone can do better.

Source: Zhihui Babu

Reporter: Huang Yu Huang Yili

Edit: Jiang Jinggu

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