"Star Han Silver" Douban 7.4, the word of mouth is "bursting" but trapped in the "difficulties" of investment promotion?

Author: sugar fried hawthorn

Reprinted source: a little drama reading (ID: yidianjd)

There are two main discussions on the discussion of the new "Explosion" "Star Han":

First, "Star Han" was scored. Douban scored 7.4 points and scored over 100,000 people. A very good word of mouth in the ancient drama.

Second, as an ancient drama S+, the play only appeared in the first 6 episodes of advertising sponsorship, and then there were no other brands to appear in it, let alone the grand occasion of the 40+ brand before the "Menghua Lu".

The ancient puppets inheriting "Menghua Record" came from, and it was the only one on the market on the market in the market. Although "Star Han" still has the commonality of most of the ancient dramas, such as the polarization of word of mouth, the actor of the actor, the actor Acting disputes are relatively large, but at least the data level, still perfectly accepts the expectations of the market.

Official data shows that the drama has won 956 hot search on the entire network on the 9th. The heat of the heat is pushed again. On the data platforms such as cat eyes and lighthouses, the heat value is also stable in the forefront.

Word of mouth online, the entire network is on the top, why did the advertisers pay for it? "Star Han" obviously leaves many issues worth exploring the market.

Don't want to be "Knowing"?

"Star Han" will inevitably be compared with Zhao Liying's "Knowing". The novels that are also adapted from concerns are also based on women's growth as the core, and also have house fighting genes. In the past two years, "Knowing No" has continued to become popular in spring, which has also made the market's high expectations of "Star Han".

But now it seems that "Star Han" obviously has its own ideas in film and television treatment.

First of all, the most enlargement comedy elements, the ancient version of the "Family Family", is obviously better. If the auntie played by Liu Lin in "Knowing No" unexpectedly came out, then more "natural comedians" are gathered here. Cheng Shaoshang, who seemed to be Xiaobaihua, also had the strength of World War I.

With the advancement of the plot, more "comedians" appear: the ultimate dual -standard emperors have a CP, warm and interesting with Ling's doubt; Ling Ling's two distinctive personal guards, and a sisters who are overlife, have also added a large number of comedy processing.

Secondly, Ling's doubtful story line from the beginning. The play does not focus on the growth of Minglan, like "Knowing No", but chose the way to parallel the male and female dual lines. At the beginning of the magnificent scene, the magnificent prizes made people seem to enter the historical drama studio by mistake.

It's not difficult to understand. The original book emphasizes the main line of women's growth at the beginning, and Ling does not doubt the same "limited drama", and film and television must make it play in advance, and at the same time, it also needs to fill the story of enriching his branch line. This is not only the problem of Wu Lei, but also quite common in the current screenwriters.

It is just a very different temperament of the storyline of the two protagonists. The cross -switching of the power of revenge and funny drama has gradually blurred the main line of this play, and the story is weak. The question of "both, also, and also" is particularly prominent here. "Type collars are serious, and elements are dissolving each other," some netizens on Douban pointed out.

House fights gradually moved to farce. The daily life of the Cheng family, especially Mrs. Cheng's drama, daily, showed a little noise or even grabbing the drama; the fighting between children and daughters also moved towards the "pediatrics" in the routine. And the mothers and daughter emotional lines in the play, the collision of two people with the same mouth, although it has caused a lot of realistic discussions, it is also a problem because it is too stereotyped.

At the same time, there are also problems with slow rhythm. Although it is clean in the daily life of Cheng's daily, the danger of Yue County, the most typical is the first episode of the sixth episode of the male and female masters for the first time. Until the 18th episode is updated, Cheng Shaoshang and the first fiance building are updated. The story of 讲 has not been finished. What's more, there are a large number of "waste lenses" in the play.

CP sense is up, controversy is the same

At present, the commonality of the ancient drama is controversial. The traffic here refers to the traffic actor.

Objectively speaking, the group image shaped by "Star Han" is more brilliant. Whether it is Mrs. Cheng's drama, the couple of the tiger mother and cat dad, the third uncle and his wife, or the family, the family, the father and son, the emperor, etc., all have distinctive character characteristics. Remember by the audience.

However, in the other dimension, under the blessing of the old drama bones and strength, the starring role is easy to form the feeling of being "beaten". In Douban's slightly negative comments, Zhao Lusi and Wu Lei's acting and lines account for a high proportion. What is the performance of the two?

Cheng Shaoshang, played by Zhao Lusi, is an ancient version of "left -behind children". Under the intention of the second uncle, she is not learned and notorious, but in fact she is ancient and strange, love and hate, and there is a set of her own philosophy of survival. Essence Reporting the grandfather, pretending to be tragic to sell miserable parents, when fighting, he squeezed hard on the other's waist, and his teeth must be revenge on the bridge, but on the other hand, she always looked forward to her mother's embrace, calmly commanded and cured the wounded when she was in danger.

Such a character's personality is not a routine in the ancient drama, but also "fit" Zhao Lusi. She did complete the interpretation of the characters, but the lack of details and eyes play was also amplified and discussed. She had previously controversial issues such as "Korean performance", role homogeneity, and homogeneity. However, this time she faced her mother's many unicorn, and she also poked the hearts of many netizens. The problem on the lines is also exposed thoroughly. Wu Lei plays a cold noodle general. In the whole drama, his appearance is full of powsing, terrible gas, and not angry. But maybe because of the development of the system, when he saw the doubt he played, there was always a feeling of stealing the clothes of adults, which was not time -consuming and a little bit. And his performance was too deep, and it also made his story line with the temperament of the entire drama.

The actor still has room for growth. However, with the broadcast of the episode, more and more audiences feel the CP feeling between the two. This is obviously an important point in the chasing drama, and it is also a proof of actor's acting skills. Ling did not doubt Cheng Shaoshang's unique gentleness, unconsciously slowing voice and expression, and considering thoughtful for her at all times, let a large number of audiences express it, and she was looking forward to the development of the emotional lines of the two.

Can you copy the investment miracle of "Menghua Record"?

"Menghua Lu" made the ancient drama fiercely angry, not only the reputation of the Douban score, but also the business recognition of the 40+ brand. There are more and more ways to implant at the moment, and it also provides the brand owner with the opportunity to track the explosion accurately, just like the new brand sponsorship quickly added after the broadcast of "Menghua Lu".

But this situation was broken again in "Star Han". Recently, many people in the market have been surprised to find that the "Star Han Righbers", which turned on the entire network, can be called cold in sponsorship: Honor "withdraw" after 6 episodes of the premiere, and the episode has been two -thirds. No sponsorship.

Since the beginning of this year, the investment promotion market is indeed cold, not only the variety market, but the episode market is also significant. According to Yien data, in the 2022 Q1, a total of 300 brands were put on the episode softly, which has fallen sharply compared with the same period last year. Among them The average value is still on the rise.

The head effect is equally significant. "Heart House" has won 49 brand cooperation, and "For the rest of your life" has won 47 brand cooperation. In Q2, "Menghua Record" is also among the 40+ camp. And such as "Saying Heroes and Heroes", "Corridor Pavilion", and popular "Happiness to Wanjia", etc., there are also advertising sponsorship.

Why does "Star Han Lighter" become the "special case" of the brand owner? Some Weibo Da V pointed out that this is mainly affected by the user base: the actors of the play and the audience focused on the subject matter are mainly large middle and middle school students of 10-20 years old; the audience of "Menghua Record" is mainly concentrated in 20-40 The age of purchasing power is the most prosperous level.

The entertainment unicorn query Baidu Index found that the search proportion of keywords of Wu Lei, Zhao Lusi, and "Star Han Sigh" is under 19 years old and the ages of 30-39 are indeed higher than Liu Yifei and "Menghua Record", but the main users The group is also concentrated at 20-39 years old. In other words, although the above statement has its credibility, it also lacks arguments that can stand.

The more likely speculation should be: First, there is a problem of whether "Star Han Lighter" has a hurry. Although the official has begun investment in June, from the information of the actor Bao Jianfeng's Weibo, this drama is still in the actor's dubbing stage in June, which means that there is indeed a suspicion of grabbing time. Today, two -thirds of the episodes were broadcast, and the film and television OST were partially online, which seemed to confirm this.

"" Star Han Gel "and Korean drama distance, only one while shooting while sowing", some netizens teased. From this dimension, it seems that the "rear" of the investment can also be understood. The investment results promoted by quality and heat also requires longer timelines to confirm.

Secondly, some people also pointed out that the "Jade Bone Yao" starring Xiao Zhan's "Jade Bone Yao" will also be broadcast in the summer season. The possibility of force and conversion ratio. After all, Xiao Zhan's appeal to business endorsements and episodes before has a variety of data evidence.

In any case, "Star Han" is still on the air, and in a more atmosphere, it also confirms its indeed popularity online and captured a number of loyal fans. And the Internet has also set off the expectations of the lower part of "The Moon to the Sea", which is also the focus of Ling's unscrupulous story. Maybe we can expect that the stories outside the play are wonderful.

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