"I miss you in Shanghai" indicates that after the card is on fire ... Romantic or hype?

Recently, a sign saying "I miss you in Shanghai" appeared on Pudong Gaoke West Road, attracting many people to check in. However, later netizens discovered that the signs were gone. The reporter learned from Beigai City Management that the owner who violated the "Shanghai Road Signing Management Regulations" and could not be contacted at the time, and temporarily stored the signs. After visiting yesterday, the owner had returned.

In addition, the reporter also found that similar signs also appeared at the entrance of a coffee shop in Jiuting, Songjiang. Coffee shop clerk said that the brand was customized online. Because the relevant departments were not allowed on the sidewalk, they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk, so they were placed on the sidewalk. At the small balcony in front of the store, many people came to take pictures and punch cards these two days. The reporter further searched on Taobao and other platforms found that such instructions can be customized by two or three hundred yuan. Except for Shanghai, Chongqing, Shenzhen and other places have previously appeared on the same disciples. "I miss you in Shanghai" indicates the suspected marketing behavior

In the past two days, a sign of the indicator on the West Road on Pudong Gaoke has been on fire. On social platforms such as Weibo and Xiaohongshu, many netizens have taken a photo with this sign. What attracts them is the content of this signs, which says the romantic words "I miss you in Shanghai", and some netizens even think that Shanghai really has this road.

On the social platform, there were bloggers who ran to the live broadcast and introduced to netizens how to find this signboard: "Take the subway line 18 to Fangqin Road, go out from the 2nd, cross the road for 2-3 minutes or go to the road for 2-3 minutes or Navigation No. 2891, Gaoke West Road ... at the door of a electric vehicle shop ". The blogger also said that in order not to affect business and transportation, the boss was dismantled during the day and then put it out after four or five in the evening.

On Weibo and Xiaohongshu, many people went to check in "I miss you in Shanghai".

In fact, the location of this sign is far from the central urban area, which belongs to the north Cai Town of Pudong. However, many netizens still watched the videos and photos. Some netizens said, "It's too far, let me see the photos."

So, who was erected by this indicator card? Some netizens speculated that this may be the marketing behavior of a merchant or company, but no one came out to confirm it.

Some netizens believe that the instruction card is suspected to speculate on Beigai City Management: violated relevant regulations for temporarily deposited and found that the owner returned

As the indicator card quickly became popular, a netizen suddenly said that the sign is gone and was demolished by the urban management. The reporter learned from Beigai City Management today that last Saturday, the law enforcement team members found the signboard during inspection and some citizens gathered to take pictures. Because the setting of this sign is illegal And the city management could not be contacted at the time, so the signs were temporarily stored.

Bei Caicheng Management introduced that in accordance with Article 11 of the "Administrative Regulations of the Shanghai Road Signing Signing" (investigation and punishment of road signs set in violation of regulations): If a unit or individual violates the setting of road signs in violation of these regulations, Article 10 of these regulations shall be Relevant departments notify the actor in writing to demolish themselves within 10 days; if the overdue is not demolished, the relevant departments shall be demolished and disposed of; if the perpetrator cannot be found or cannot be confirmed, the relevant departments shall be demolished and disposed of.

After the temporary deposit sign was stored on Saturday, the urban management team members visited the nearby merchants, and finally confirmed that it was made by a electric vehicle sales store, so they returned the signs to the owner and promoted the relevant regulations to the owner. At present, the owner placed the sign in the shop.

It is reported that when urban management disposes the signs, netizens who came to take pictures also reported to the urban management that there are similar signs in other parts of Shanghai.

There are similar signs in front of a coffee shop in Songjiang Jiuting

On the Internet, the reporter also found another similar sign, which reads: Can I meet you again in Jiuting? According to the clue of the "Goat Coffee" on the sign, the reporter found the Goat Coffee (goat coffee) Jiuting Street Store. The clerk said that there is indeed this sign at the door of the store, which was customized by the boss on the Internet.

"The signs were erected a few days ago, because I consulted the relevant departments before vertical, saying that they could not be erected on the sidewalk. There was just a small balcony at the door of the store, and it was erected there." The clerk said that the signboard was vertical. In the future, some netizens come to check in, "I don't necessarily come to buy coffee, just come to take pictures."

The instructions at the entrance of a coffee shop in Jiuting can spend two or three hundred yuan online to customize a Chongqing and other places before

The reporter's further investigation found that on Taobao and other platforms, spending two or three hundred can customize a similar sign. A Taobao shop owner said that there are still many customers who have recently come to consult or make, and the words above can be printed according to customer needs.

On Xiaohong's book, using "I am in" as a keyword search, it will automatically jump out of "I miss you in Shenzhen", "I miss you in Chongqing", "I miss you in Dongguan" and other words. For example, if you choose "I miss you in Chongqing", you can see that in a place called the Euling Second Factory in Chongqing, such a sign appeared in May, which also quickly became an Internet celebrity, attracting many people to check in. "Actually it is a common place, but because of a word, it becomes romantic," said the netizens who punch -in.

Earlier, similar signs have appeared in many places across the country.

Relevant departments said that such indicator cards are done too much like road signs in terms of color, words, fonts. Merchants cannot violate the relevant provisions of the road signs in order to attract attention or other reasons.It must not affect traffic safety.Source of this article: News Morning News · Thoughtful APP

Author: Yu Wenyan

WeChat Editor: Ta Ni

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