The music festival market is becoming more and more popular.

The fare information of the Qingdao Station of the Langlang Music has been withdrawn. At present, the Erlang Music Festival shows the fares of Nanjing Station and Chengdu. (Source: Public Number of Earlogura Music)

Xinwang, July 18th (Trainee reporter Wang Chenyu) On July 14, the fairy -Palm Music Festival will be issued in Chengdu, but the fare of thousands of yuan is called "performance assassin" by music fans. Not long ago, Erlang Music Co., Ltd. announced the fare of the 2022 Erlang Music Festival. However, according to the latest news released by the organizer, the previously announced Qingdao station fare caused an error in the editorial information due to the wrong system error. It has now been withdrawn and the new fare will be re -announced in the near future. Xinwang (Hotline 0532-80889431) learned in the interview that the artist lineup is the most important factor affecting the fare of the festival, and it is difficult to cover the operating cost of music festivals alone with ticket income.

The same music festival Qingdao station fare is 100 yuan higher

According to the information announced earlier, the Earlob Music Festival has identified the three stations of Qingdao, Nanjing, and Chengdu. Although it is the same event, the fare of the Qingdao Station is significantly higher than the other two stations. This is undoubtedly the long -awaited expectations. Fans splashed a pot of cold water.

Xinwang saw that the price of students, general votes and VIP tickets at Qingdao Station were 659 yuan, 799 yuan, and 999 yuan, respectively, and early bird tickets can be discounted from 60 to 100 yuan. Two stations are about 100 yuan.

"This fare has caught up with a star concert. How can they achieve the freedom of music festival?" Fans Xiao Li is a college student at school. "Small ceiling", many friends who like to participate in the music festival are "scared" by this high fare.

Mr. Zhao, who has not graduated from college for a few years, is a frequent visitor to major music festivals. "I enjoy the moment when the festival sings and releases the band to sing and release my body and mind.

Qingdao Station's high fare has not been announced due to the error of the system

Xinwang noticed that although it is the same music festival project, the performance guests invited by the Earlob Music Festival in different cities may be different. However, the staff of the organizer stated that the previously announced Qingdao station fare caused an error in the editorial information due to the wrong system error. It has now been withdrawn, and the new fare information will be announced recently.

The staff said that each music festival has its own theme, and the final pricing is affected by various factors, and the artist lineup has a great impact on the pricing of music festivals. "What our company is invited is generally an excellent and popular singer in the industry. Their expenses have a decisive role in pricing of music festivals." The staff told Xinwang that in addition to conventional costs at this stage, the organizer It is also necessary to bear the invisible costs such as elimination during the epidemic, coupled with the impact of the epidemic, it is impossible to invite overseas artists to participate. Domestic artists have become "in short supply", and the price of appearances has also risen, which undoubtedly increases the operating cost of the organizer.

"If you can see the scene where you like an artist, it is worth the fare." A netizen said that the fare of the Earlopon Music Festival is indeed slightly higher, but the guests they invited are all hot -headed heads. The artist, so the attractiveness to fans is also very strong.

The hot festival is hot to drive urban economic development

It is believed that the domestic outdoor music festival has begun to start in 2000, and the fare of this operating performance implements market regulation. Ms. Zhou is the chief operating officer of Beijing Midi Music Media Co., Ltd., and has previously been responsible for the Midi Night event in the 2019 Qingdao Tianshan Music Festival. She told Xinwang that the successful hosting of a music festival required the four aspects of the organizer, the organizer, the venue, and the investor. The costs involved include the six parts: artist, artist agency, publicity, security personnel, construction, and venue fee. The income consists of three major blocks: tickets, brand cooperation, and derivative consumer goods. "Taking Midi as an example, the cost of making a day is about 5 million, and the price of a single day ticket is only about 300 yuan. Pen income is difficult to cover costs. "

"However, because music festivals are enough to attract many foreign tourists and drive the local cultural tourism economy, many cities will provide some support in terms of policies and supporting services." Ms. Zhou said that the essence of the music festival is cultural and interaction. Inner needs, so that different groups can feel fun in music festivals and can develop longer in the long run.

"Qingdao still has some shortcomings in advancing the development of the music and cultural industry. For example, the IP of the head music festival with low frequency and influential head music festival in the music festival, and the districts and cities attach great importance to activities." This year's Qingdao two sessions Zhang Huilun, a member of the CPPCC, mentioned that Qingdao should vigorously support and promote the development of music festivals and related industries, and effectively drive Qingdao's socio -economic development through music festivals. He believes that the hosting music festival is also very beneficial to the improvement of the city image, and it is suggested that the government has given strong support in supporting policies and basic guarantees. "Only by making a government in a Taiwanese enterprise, the government -enterprise union can do the music festival. "

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