The establishment of regional trademark brand operation promotion centers with the development of regional industries with brand power to activate regional industries

Intellectual property is a sign of a regional core competitiveness. As one of the fourth batch of intellectual property operation service systems determined by the State Intellectual Property Office, Kunming actively explores and builds a local intellectual property operation service system with local characteristics. On January 28, as an important part of the use of regional trademark brands, the "Facing South Asian Southeast Asia (Kunming) Regional Trademark Brand Services and Promotion Center" was officially completed. Realize the new momentum of high -quality development injection.

Facing South Asian Southeast Asia (Kunming) regional trademark brand service and promotion center

Background: The creativity of cultivation and protection of two -way parallel intellectual property rights has significantly improved

In recent years, the Kunming Intellectual Property Office has continuously enhanced the construction of platforms in advanced and developed regions of the country through one hand. Carry out the special action of "Iron Fist" for infringing fake trademark products, severely crack down on violations of registered trademarks for violations of laws, and establish a diversified dispute resolution mechanism with the courts, judicial bureaus, and arbitration bureau. Protect.

Facing the corner of the regional trademark brand service and promotion center of Southeast Asia (Kunming) in South Asia

During the "Thirteenth Five -Year Plan" period, the province's cumulative patent applications, authorization volume, and effective invention patents were 170,556, 97,869, and 15575, respectively. Compared with the "Twelfth Five -Year Plan", they increased by 190%and 167%, respectively. , 105%, the patent ownership per 10,000 population invention increased from 1.61 to 3.21, an increase of 99%. In 2021, there were 4,1167 patents in the province, of which 3,643 invention patents were authorized, an increase of 48.21%year -on -year, and the annual increase was close to half of the total increase during the "Thirteenth Five -Year Plan" period. Looking at Chongqing, Sichuan Province, Shaanxi Province, Yunnan Province, Guizhou Province, Guangxi Zhuang Autonomous Region, Gansu Province, Qinghai Province, Ningxia Hui Autonomous Region, Tibet Autonomous Region, Xinjiang Uygur Autonomous Region, Inner Mongolia Autonomous Region, 12 western provinces, trademark applications in Yunnan, Yunnan, The number of registrations and effective registration ranks fourth, at the middle and upper levels of the western region.

Facing South Asian Southeast Asia (Kunming) regional trademark brand service and promotion center project indicators

Not only that, the total number of effective registered trademarks and registered geographical logo trademarks in the province reached 435,000 and 282, respectively, an increase of 217%and 115%from the end of the "Twelfth Five -Year Plan".

Facing the corner of the regional trademark brand service and promotion center of Southeast Asia (Kunming) in South Asia

Status: Intellectual property rights are actually used in the development of few industries to develop urgent brand power

Judging from the number of trademark applications, registration and effective quantities, Yunnan has a certain status and advantages in the western region, but from the perspective of the value created by the trademark brand, the performance of Yunnan and the Kunming performance as the provincial capital city is unsatisfactory. Essence "Looking at Yunnan, there are not many brand products with strong influence and high value, the added value of the product is not high, the driving nature is not enough, a large number of small and medium -sized enterprises have weak brand awareness, and lack of professional guidance in brand operations." Kunming Intellectual Property Office Wang Lihui, director of the Intellectual Property Development Division, believes that compared with the advanced area of ​​reform and opening up, there is still a large gap in the use of intellectual property rights in Yunnan. "Reference to Guangdong, Kunming, and even Yunnan urgently need to strengthen brand creation, use, and protect, protect the development of characteristic cultural brands, cultivate agricultural characteristic brands, promote the standardization and transformation and upgrading of regional characteristic industries, and meet the needs of high -quality regional economic development in the new period." Wang Li will say.

Ye Ming, deputy director of the Kunming Market Supervision and Administration Bureau and Director of the Intellectual Property Office of Kunming

Ye Ming, deputy director of the Kunming Market Supervision and Administration Bureau and Director of the Intellectual Property Bureau of Kunming, introduced that traditional industries based on resource -based industries still occupy a large share of the market in Kunming's industrial structure. , Innovative power and other issues restrict the development of the industrial economy of Kunming. "Taking fresh cut flowers and coffee industries as an example. As we all know, Yunnan's fresh cut flowers, coffee production, and quality ranks first in the country, but related products are still mainly providing raw materials, and they are still at the bottom of the industrial chain. The added value of the product is extremely low. "Ye Ming believes that brands are the most important accelerator in industrial development. Establishing a professional trademark brand service and promotion center to promote industrial transformation and service regional characteristic industries are imperative.

Facing South Asian Southeast Asia (Kunming) regional trademark brand service and promotion center service system

Future: Integrating the one -stop service of the advantageous resources to inject new kinetic energy into regional economic development

On January 28, under the guidance of the Kunming Intellectual Property Office, Yunnan Newspaper Cultural Investment Development Co., Ltd. led the establishment of a regional trademark brand service and promotion center for regional trademark brand (hereinafter referred to as "center") for South Asia and Southeast Asia (Kunming). In the past six months, in accordance with the principles of government guidance, national standards, high positioning, and market -oriented operations, with the strategic positioning of "brand economy -driven industry", the center has gathered and integrated "politics", "enterprise", "production", "sales", "sales" "Xuan", "Zhi", "Serving", "Net" and other advantageous resources, one -stop customized accurate service products and service systems such as brand planning, brand layout, brand management, brand protection, brand operation, etc. have initially formed.

Facing South Asian Southeast Asia (Kunming) regional trademark brand service and promotion center profile and positioning

"The construction of the center is not only an attempt in a new field, but also a long -term work." Ye Ming believes that the center is not only the main body of the project task, but also an important carrier for the market -oriented service and operation of intellectual property rights in Kunming. Essence

Facing the corner of the regional trademark brand service and promotion center of Southeast Asia (Kunming) in South Asia

How to improve the center function and serve regional characteristic industries and brand development in the next step? Ye Ming believes that the center starts with the support of the government's special funds, and uses the brand economy to drive the value -added industry as a strategic positioning. It is operated by the market subject and has market attributes. In the future, the center will take the "waiter", "propagandist", "liaison" and "counselor" of Kunming's brand economic work. By gathered and integrated advantageous resources, closely focusing on the needs of industrial development, the supply of intellectual property services, and actively creating a good industry At the same time as ecology; focusing on the advantages of Yunnan Cultural Tourism Industry, Highland characteristic agriculture and other advantages, open up various links such as production, sales, marketing, and services, and to create fresh brand marketing cases through brand incubation, brand custody, brand operation and other actual actions to stimulate Enterprise momentum, form a mature and copy -available brand building model, service guides the city's key enterprises and industrial clusters to enhance trademark brand construction capabilities, build well -known regional brands, promote regional characteristic industrial standardization, transformation and upgrading, and become a regional international center city for Kunming City. Inject new motivation.

Cultural Tourism Head Forty Media Reporter Liu Yajuan Yang Lan Lanwen

Deng Bintu

Learning editor Han Yanhui

Review Gu Wenli

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