30 million yuan accommodation consumer coupon or activating the summer tour of the Beijing suburbs

Entering the summer, the Beijing suburbs accommodation market gradually became popular. From July 10, the Beijing Municipal Cultural and Tourism Bureau issued the Beijing suburbs accommodation coupon with a total amount of not more than 30 million yuan. At the same time, with the stability of the prevention and control of Beijing's new crown pneumonia's epidemic, consumers' depressed consumer demand is released, and the accommodation industry in the suburbs of Beijing may be referred to the peak season.

From the perspective of the industry, the accommodation coupon of the Beijing suburbs, as a means of stimulating consumption, should be with the "Specific measures on helping enterprises to help enterprises to promote consumption to accelerate recovery recovery. The meaning in the title. Its distribution can to a certain extent boosts the development confidence of the current Beijing homestay and hotel companies, while it is conducive to the accelerated recovery of urban economic and market consumption.

3 Phase Issuing Covering the Demand for residents in the summer

Hotels and homestays in the suburbs of Beijing have attracted widespread attention due to consumer vouchers. China City Daily reporters learned that the consumer coupons of the Beijing suburbs are expected to be issued in three phases: the first phase is July 10 -July 31, the second phase is August 1 -August 31, and the third The period is from September 1st to September 30th. Consumer coupons of the Beijing suburbs are freely received by consumers, and it is valid for the month of the month. Consumers are booking 10 suburban areas such as Mentougou District of Beijing, Fangshan District, Tongzhou District, Shunyi District, Changping District, Daxing District, Huairou District, Pinggu District, Yanqing District, etc. When a holidays), when hotels and rural homestays, you can apply for accommodation consumer coupons online and deduct. It should be noted that the same user can receive a consumer coupon monthly, which can be used in the reservation hotel and rural homestays with the "Beijing Suburban Accommodation Voucher".

The relevant person in charge of the Beijing Municipal Cultural and Tourism Bureau said that in the context of the normalization of the epidemic prevention and control and the long -term affected by the cultural tourism industry, the issuing consumer coupons of Beijing's suburban accommodation allowed residents' cultural tourism consumption needs to be released. The use time for consumer coupons will be scheduled from Sunday to Thursday from July 10th to September 30th, mainly considering the use of the summer period of summer to guide consumers to guide the peak Traveling, reducing the gathering of people from the suburbs of Beijing weekends, reducing the pressure of preventing and controlling the epidemic in the suburbs due to the travel of the suburbs, and reducing the risk of epidemic transmission.

"In the context of the normalization of the epidemic prevention and control and the recovery of the summer tourism market, the issuance of accommodation coupons in the suburbs of Beijing can be described as at the time." Corporal President Gou Zhipeng introduced that the use of accommodation consumer vouchers covered the nearby suburbs of Beijing. Wanjia Hotel and rural homestays include a large number of high -star, high -heat hotels and boutique homestays, such as Gaobei Town Hotel, Beijing Sunrise Oriental Kobezki Hotel, Walnut Courtyard, etc.

Guide tourism accommodation consumption to increase the popularity of tourism in the suburbs of Beijing

The issuance of accommodation consumer coupons in the suburbs of Beijing may directly drive the development of the accommodation industry of Beijing's suburbs and help Beijing's tourism industry recovery.

China City Daily reporters learned from where to go. In the first hour after the consumer coupon was launched, where to go to the Beijing Jiaojiao Hotel, the search volume increased by 21 times the previous period, and the reservation in Miyun District increased by 8 times the previous period of the previous period. The number of reservations in Changping District increased by 7 times, and the number of reservations in Tongzhou District increased 9 times. At the same time, search heats such as Miyun Gu Beishui Town, Changping Thirteen Mausoleum Scenic Area, Huairou Qinglongxia, Tongzhou Universal Film City, and Grand Canal cruise ships have also increased by more than 4 times.

"The hottest business district of the hotel is located in the suburbs of Beijing, such as Huairou, Miyun, Pinggu, Yanqing. For the summer holiday students, the parent -child family of the annual holiday, and the retired elderly people, etc.进一步拉动北京旅游市场迎来更为强劲的复苏。平台也倡议，在住宿及游玩过程中，请消费者及商家严格遵守疫情防控措施。”勾志鹏告诉中国城市报记者，6月以来， Universities and primary and secondary schools have ushered in summer vacation, and the tourism market in Beijing has entered a stage of accelerated recovery.

Zhao Huanhuan, chief knowledge officer and senior economist of Huamei Consulting Agency, said in an interview with the China Urban Daily reporter: "Consumer vouchers have played a guiding role. You can also increase cash flow to accommodation companies. "

"The issuance of accommodation consumer vouchers is conducive to supporting the recovery and development of Beijing's homestays and hotel industries, which can effectively drive consumption and effectively activate the tourism market affected by the epidemic. For enterprises, the issuance of accommodation coupons can be issued Stimulate and release the needs of travel around the residential city and leisure vacation to help them expand their business and realize their recovery. Especially under the premise that the Beijing epidemic has been effectively controlled, accommodation consumer coupons can exert as much as possible. "Yuan Shuai, deputy secretary -general of the China Cultural Management Association Rural Revitalization and Construction Committee, told the China City Newspaper reporter that when the summer is coming, the government issued accommodation consumer coupons can not only help hotels, homestays to restore business and increase revenue, but also accumulate popularity, re -revive The confidence of the industry's recovery has further promoted the increase in the popularity of tourism consumption in Beijing.

Consumption coupons are intended to boost economic enterprises to strengthen their operating strength

So, is this driving effect temporarily or sustainable?

"The issuance of accommodation coupons in the suburbs of Beijing has played a brief booster role in the current development of related homestays and hotel companies. Its true meaning is to accelerate the recovery of local economic and market consumption." Yuan Shuai believes that consumer vouchers The core role is to boost the economy and is an economic leverage. Enterprises cannot rely on it, or "myth" consumer vouchers. The hardcore also requires its own hardness. Whether consumers can continue to retain consumers mainly depend on comprehensive factors such as business management, product quality, consumption experience, and service quality. Enterprises work in their own operational strength is the fundamental guarantee for long -term continuous benefits. In fact, the issuance of the accommodation consumer coupon of the Beijing suburbs is part of the "Spassed Measures on Assisting Enterprises to Promote Consumption to Accelerate Consumption" not long ago. Growth, employment, stable prices, and strive to achieve the city's expected goal of economic and social development throughout the year.

"In addition to consumer vouchers, I think some other measures can also be tried, such as reducing rent and exemption, slowing the payment of social security and provident funds, and implementing various subsidies and support policies. Zhang Dexin, Executive Dean of the Innovation and Entrepreneurship Research Institute, said in an interview with the China Urban News reporter that the restoration of the entire tourism industry still depends on the final result of the prevention and control of the epidemic. When the crowd can flow, the tourism market can gradually achieve truly recovery.

It is understood that in addition to the issuance of Beijing suburban accommodation coupons, the Beijing Municipal Cultural Tourism Bureau will also organize supporting activities such as summer Yanqing, leisure Miyun, and wine tasting.

■ China City News Reporter: Zhang Yaxin

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