Non -heritage | ingenious push "tide card" sales "cloud"

Hunan Province has a long history, rich resources, and a variety of types. The non -relics involving traditional crafts are traditional art, traditional techniques, traditional medicines, folk customs and other categories. The cultural value, ideological wisdom and practical experience of the people of the people. In recent years, after the joint efforts of Hunan's non -survivors, the level of traditional craftsmanship and innovation development in Hunan has significantly improved, and industry management levels, market competitiveness, practitioners' income, and promotion of urban and rural employment have improved significantly.

Focus on building traditional crafts for revitalization

In recent years, Hunan Province has taken the construction of traditional craft workstations, non -heritage poverty alleviation and employment workshops, and the research and training plan of non -genetic inheritance. The inheritance and innovation development of traditional craftsmanship has played a positive role in the revitalization of rural areas.

In March 2016, the Xiangxi Tujia Miao Autonomous Prefecture launched the "Let Mom Home" plan, relying on traditional crafts such as Miao embroidery to establish traditional craft workstations, attracting women who went out to work to return to employment, and let left -behind children get care. There are more than 20 seedling embroidery training bases in the workstation, and more than 50 skills training has been held to help women who work out to work home to learn seedling skills and employment at their doorsteps. Essence

At present, Xiangxi's traditional craft workstation has expanded to many traditional process projects such as the Tujia brocade skills, wax dyeing skills, and bamboo braid skills. Relying on 10 non -legacy poverty alleviation employment workshops and 2 research and training colleges, it has basically achieved self -hematopoiesis and emerged. A number of representative companies such as Qixiufang, farm girl, Bigthabi, and Chengju brocade.

As of the end of 2021, Hunan set up 193 non -legacy poverty alleviation employment workshops in the process of poverty alleviation, participating in the population of 129,000, helping 68,000 people out of poverty. The model of "non -heritage+poverty alleviation" has really led to the revitalization of the countryside in Hunan, and it has also made traditional craftsmanship with high -quality development.

The Changsha Cultural Tourism, Radio, Film and Television Bureau's non -heritage office was introduced. In order to fully promote the development of traditional crafts, in the provincial capital cities and prefecture -level cities, Changsha City issued the "Changsha Traditional Craft Revitalization Plan" in May 2021, and it was initially established The traditional craft resource database and the first batch of traditional craftsmanship revitalization catalogs were evaluated. 30 traditional craft workshops including Laba Doudou Production Workshop were the first batch of traditional process demonstration workshops in Changsha, and played a leading role in demonstration.

At the end of April this year, the construction promotion meeting of Hunan Province, non -heritage villages, non -heritage villages, and non -heritage districts in Hunan Province is clear. This year, Hunan will select and build 20 employment in the province to drive employment, promote income increase, and help rural rejuvenation. The provincial non -heritage workshop demonstration site, 20 non -heritage projects, good protection, reasonable protection, and rich traditional cultural connotation demonstration sites. 2. Demonstrate the provincial -level non -heritage district demonstration sites with a large scale of Cultural Tourism, give full play to the role of typical demonstrations and leading, promote the construction of high -quality development in Hunan non -heritage workshops, non -heritage villages, and non -heritage districts, and continue to promote non -heritage assistance Rural revitalization.

Innovate and create traditional craftsmanship fashion tide cards

In Wenpo Village, Channel Autonomous County, Huaihua City, Hunan Province, the non -heritage workshop of the Channel Jinxiu Wenpo Tourism Development Co., Ltd. recently received a number of orders for the "Xunshu" brand Dai Jin Su scarf. Fangli is busy for orders. According to Wu Linyong, the director of the Non -Heritage Protection Center of the Dai Dai Autonomous County, the price of such a scarf at the Jinjin Su Su is more than 600 yuan per person, and the monthly income of Wea Niang reaches more than 3,000 yuan. During the peak order, more than 300 weavers in the workshop rushed to work at the same time.

Regarding the "shuttle" brand, it will also start from 2015. That year, Wenpo Village cooperated with Hunan University's professional R & D team and the pulse company, forming a business model of creative design, marketing, product sales, technology training and production. In 2017, they also cooperated to create a "shuttle" light fashion cultural and creative brand. The team of teachers and students of Hunan University was designed. Non -legacy workshop was responsible for production and rough processing. "The 'Xun said' the brand combines tradition with modernity, integrates the brocade in the form of new products into modern life, and creates handmade products that are different from mechanized production and given unique significance, so that the channels are in the market. The economy shows new vitality. "Wu Linyong said.

College students in the channel Jinxiu Wenpo Tourism Development Co., Ltd.

Nowadays, the Jinjin produced by the passage Jinxiu Wenpo Tourism Development Co., Ltd. has been made into more than 50 categories of products such as shawls, bedding, wall -mounted, and wall -mounted. Multiple countries.

He Yifan, director of the Non -Heritage Protection Center of Huaihua City, introduced that as a tourism product brand in Huaihua City, "Huaihua Polish" has developed 126 types of non -heritage creative products. Among them, the sales volume of products such as the Jinjin scarves, 侗 怀 怀, Huayao jewelry and other products sales volume Happy people, annual sales exceeded 20 million yuan.

Hunan actively supports more than 10 teachers and students of Hunan University, Hunan University of Technology, and Huaihua College to connect non -heritage enterprises and inheritors to help them design products that meet contemporary aesthetics.

In order to make the traditional crafts more youthful, Changsha City led the first traditional craft innovation and creative contest with Zhuzhou and Xiangtan City, and received nearly a thousand entries. "At the awards ceremony, some of the representatives of some enterprises signed the contract with the designers of the award -winning works. The results of the competition quickly changed into products to serve the economy and society. The development of craft innovation and creativity. "Jiang Youyou said. In addition, Xiangxi's traditional craft workstation has been developed and designed for the "source" series, auspicious eight treasure series costumes, and "Yishanhe Yin" and infant "butterfly treasure" non -heritage brands, which promoted the formation of "Seven Embroidery Square", "Valley Residents", "Dai", "Dai" Ya "Chongshan", "Xizhou cloth", "wax soul", "mother Ru", "Jin Biguo" and other local non -heritage brands. Longhui County, Shaoyang City supports non -genetic inheritors packaging design and innovation of the New Year painting of the beach, and has developed 16 decreased version of the annual painting.

Figures of the fashion seedling embroidery notebooks produced by the seven embroidery workshop in Xiangxi Qixiufang

Figures of fashion seedlings and embroidery bags produced by the seven embroidery workshop in Xiangxi Qixiufang

"By improving the design and production level of traditional craft products, Hunan has cultivated a group of traditional craftsmanship fashion brands with characteristics of Huxiang characteristics, promoted the integration of traditional craftsmanship and art, technology, design, and education, and formed a new new crafts on Hunan craftsmanship Advantages have made traditional craftsmanship newly widely used in modern life, and better meet the needs of the people's consumption upgrade. "Said the relevant person in charge of the Hunan Provincial Department of Culture and Tourism.

Actively open up the channel for non -heritage sales on the cloud

"In 2021, through online channels such as Taobao, Douyin, Pinduoduo, and related applets, WeChat public accounts, we realized the sales of Miao Embroidery crafts by more than 10 million yuan." According to Jia introduced, affected by the epidemic, 6 stores under Qixiufang have closed 5 offline stores, but at the same time, they vigorously open up online sales channels, and use live broadcasts and promotion activities. Miao embroidery crafts such as notebooks are popular on the Internet.

Xiangxi Qixiufang non -legacy poverty alleviation workshop product online platform sales interviewee confessed

"Because traditional craft products are handmade and have limited production capacity, more than 1,000 embroidered maids in Xiangxi Prefecture are produced at the same time when there are many orders, but when we do promotions on Taobao, customers still appear. The situation of the month. "Shi Jia said," In the next step, we will consider the products of the newly -made products, and to accumulate a certain amount to carry out online promotion activities. "

According to the relevant person in charge of the Hunan Provincial Department of Culture and Tourism, in recent years, Hunan has taken the lead in creating the "non -heritage hall on the cloud" nationwide and actively promoting the in -e -commerce field. Relying on Taobao, Pinduoduo, and JD.com's "Hunan Anti -Heritage Museum", it provides professional services for 152 non -heritage poverty alleviation employment workshops, 139 non -heritage projects, and 259 inheritors in the province. The sales turnover exceeds 60 million yuan.

Responsible editor: Yang Zisi

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