"Zhang Xiaoquan" competitors "Wang Mazi" live kitchen knife shoot garlic: 21 hours 450,000 people watch, sales of only 80,000 yuan

Jimu Journalist Yao Yan

The "Zhang Xiaoquan" kitchen knife cannot shoot garlic and cause heated discussions. Another knife cuts the old name "Wang Mazi" and strives to borrow this east wind. Recently, Douyin, the "Wang Mazi Official Flagship Store", virtue of the live broadcast of garlic, and said that "you can shoot garlic and replace the packets". It became popular on the Internet. On the 14th, it set a single day for 21 hours and 44 minutes. Record. However, netizens' attention has not been fully transformed into purchasing power. On the 14th, the live broadcast sales were only 989 pieces, and sales were 82553 yuan.

Wang Mazi official flagship store on the 14th live sales situation

With Zhang Xiaoquan's popularity, Wang Mazi lived a live broadcast of garlic and became popular

Earlier, a consumer in Guangzhou patted garlic with Zhang Xiaoquan kitchen knife, but unexpectedly cut off the knife. Zhang Xiaoquan's kitchen knife after -sales customer service replied, "kitchen knife cannot shoot garlic."

For a while, "Zhang Xiaoquan's kitchen knife could not shoot garlic" caused discussions on the entire network. On July 15th, Zhang Xiaoquan officially apologized and responded that not all tools were suitable for shooting garlic. Some knives with high hardness or dedicated uses were risk of breaking the knife if they were used to shoot garlic. In addition, their company may develop a knife specially used to shoot garlic.

Recently, some media released a video about General Manager Zhang Xiaoquan, saying that all Michelin chefs are not Chinese -cut methods. Points. We tilted the head in front of the knife, that was not a sense of design, it was consumer education.

The products are marked "can shoot garlic"

With the popularity of Zhang Xiaoquan kitchen knife, another knife cut the old -fashioned "Wang Masaki" has recently lived in the official Douyin store for a long time. The content is only one, which is to pat the garlic with a kitchen knife. The reporter saw that the anchor was patting garlic in the picture, and the cutting boards in front of them were surrounded by a lot of garlic.

On the same day, the shop posted four -section of garlic videos, and said, "Our knives can shoot garlic. Within three years, the packets can be replaced." The video of the garlic also attracted the attention of netizens. 114,000. Some netizens commented, "My knife is Wang Mazi, cheap and sharp." Some netizens teased, "Wang Mazi's knife can not only pat the garlic, but also the face."

According to Wang Mazi's official website, the Wang Mazi brand was founded in 1651 and has a history of nearly 400 years. The "Wang Mazi" knife cutting and forging technique was included in the national intangible cultural heritage list by the State Council. It is the "Chinese Time -honored" brand. He has won the highest nationwide award in the same industry quality evaluation three times. The product introduction column shows that in addition to the kitchen knife, Wang Mazi also launched products such as scissors, grinding stones, fruits, and cutting boards.

21 hours 450,000 people watched, but only 989 items were sold

At about 12 noon on the 18th, Wang Mazi official flagship store started live broadcast, and two anchors of one man and one woman were introducing the product.

A total of 25 knife scissors were put on the live broadcast room, ranging from tens of yuan to hundreds of yuan. The cheapest of which was a 15 yuan scissors. The most expensive is a 469 yuan Damascus series home kitchen knife. Some of the products introduced columns, and the words "can be shot" were marked with red words.

Screenshot of Wang Mazi Live

The reporter noticed that some netizens left a comment on the comment area. "Take a look at garlic."

Later, the male anchor should pick up the knife to pat the garlic and cucumber at the request of netizens, and replied, "You can shoot garlic on the 3rd, and the 19th can be patted by the netizen ..." , Male anchor also explained, "The lower the carbon content, the lower the toughness will be, the harder the steel,"

The reporter asked if the tools in the store could be shot garlic. The official customer service of the official flagship store of Wang Mazi said: "Yes." Then he promised, "We have three years of warranty. , Broken knife and other quality problems, you can charge the freight for free new. "

The reporter sorted out and found that from July 14th to 18th, the official flagship store of Wang Mazi was averaged a live broadcast. Among them, the live broadcast on the 14th was 21:44, and more than 450,000 viewers were the most popular in the recent live broadcast. According to the analysis of the shake check, the anchor of Wang Masaki took 25 pieces of goods on the 14th, with 989 sales and sales of 82,553 yuan, which was the highest in the near future. At noon on the 16th, a 2 -hour live broadcast, sales were only more than 5,000 yuan.

Wang Mazi official flagship store live broadcast data

However, the reporter found that there were many people who watched the live broadcast room and few people who bought it. If you buy a piece of product to calculate, the live broadcast rate on the 14th is only 0.2 % on the 14th.

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