"Extreme Challenge" is eight seasons, some tastes have not changed

As a popular and affordable form of popular entertainment, how to present some niche theme content?

If you add another limited condition: the theme of the variety show needs to be presented, it is hard -core, relatively niche but also has a certain audience foundation. For the Chinese people, it will usher in a pioneering year? At least, the show will face the dual review of professional and popular levels.

On July 17th, Oriental Satellite TV's "Extreme Challenge" Episode 4 of the "Racing theme" came as scheduled. "Flying Life" was also the theme of this issue.

In general, it is a risk to present sports with variety shows to present non -public participation. In terms of crowd, the "hard -core competition audience" and consumers who usually have variety shows have a lot of group differences; in terms of production, it is not easy to accommodate popular science, fun, and spirit to 2 hours of programs.

As the "task initiator" in this issue, the "Raceman" wearing a helmet and wearing the Alpha Romeo team runs through the entire show. For those who are concerned about the F1 racing sports, who is "Raceman" is known at first glance, for the audience who did not pay attention to the news in this regard, a small suspense was reserved.

Judging from the whole article, this program has not disappointed everyone. It not only completes the display of racing movement from rules to practice, but also involves multiple methods such as karts and Jinchana. The perspective of the story line, the audience through the program and 8 guests to complete a "immersive experience". The spirit of racing and racing has increased a lot of understanding.

This is also a good exploration for variety shows. In terms of behavior, it connects the curiosity and attention that the hard -core "extreme race" may produce the curiosity and attention; emotional, it also resonates with some universal emotions with the spirit of the car. The spirit of the future completes the interpretation through the first episode.

How to show "racing sports" for variety shows

Racing is not the first time that it appears in the "Extreme Challenge" program. But from the story to competition, from science popularization to practice, using a F1 racing player to connect, such a program showing a racing theme is the first time.

Eight MC members Wang Xun, Yue Yunpeng, Jia Nailiang, Guo Jingfei, Huang Minghao, Huang Jingyu, Yang Chao, and Gong Jun together experienced a "comprehensive racing competition" through multiple links.

The two lines are advancing at the same time, making the story line of this program look quite rich and complete.

Among them, the first line is naturally the "competition" in the show. At the beginning of the show, Huang Jingyu, who had played a driver Lin Zhendong in the movie "Flying Life", said that the racing movement was always relatively niche, and the threshold and risk factor were high. Therefore, it is not realistic to let MCs enter the "racing competition" state. Some things still need to be displayed through fun competition.

Therefore, whether it is the starting racing mini -game and rules, or the follow -up from the "three -wheeled car of the mini track", to the kart, to the "Kincana" decisive battle, the whole article revolves from "people and racing" from shallow to deep, levels, levels, and levels. The feeling is very obvious, MC and the audience gradually moved from playing to the atmosphere of real swords and real guns.

Mini track three -wheeled car

In fact, the second line was not buried deeply. "Raceman" revealed that he had liked to play toy racing from an early age, and the children's kart behind him was also the only way to cultivate a racer. MC and the audience have actually experienced the process of "Raceman" from liked to racing and growing to China's first F1 racer.

Regardless of the real explanation of the live, or directly competing, the incremental information of the car runs through the complete works, such as emphasizing the awareness of the rules, the "Racing is the extreme sports", and the "car is a team movement" from theory to practice, and it also appears everywhere. In other words, the games and competitions played by MCs are related to racing. They have both explanations, experiences, and more convincing.

The venue is also the famous Ningbo International Circuit

This may be one of the best solutions for "taking into account variety fun and popular science".

At the macro level, as a "national variety show" that has already come to the eighth season, the four words "extreme challenge" alone can coincide with "challenge the extreme sports" — spiritually, the car is originally "challenge the limit limit limit limit "The movement, let alone the well -known book" Extreme Challenge: The Business Experience of the First -Class Formula "and coincidence of the name of the program.

At the details, from the perspective of the resident MC, Wang Xun and Yue Yunpeng who have experienced experience in the season, or from the newcomers of the previous season (including the flying guests) Huang Minghao, Yang Chao, Gong Jun, or the newly added "physical capacity responsibility for energy responsibility "Huang Jingyu, the respective characters in this program are quite obvious. Guo Jingfei's strategy, Jia Nailiang faced the" New Great Devil "'s dissatisfaction, and Yue Yunpeng and Yang Chao's efforts to win. People were impressed.

Huang Jingyu "one ass" section off the tricycle

Looking at the process of the whole show. In addition to the theme of the car, there is also a dark line of "looking for teammates and tacit understanding". At the beginning of the show, there is a link "Choose the teammate you think is the most tacit". The director group said to MC that the final pairing direction was "found that some people were not so tacit", which happened to be connected after "the car is a team movement". While letting the audience laugh, it can also cause some thinking. At the last moment, "Raceman" Zhou Guanyu picked the helmet in front of the camera. The first F1 driver born in China in 1999 was of course the person who has always arranged tasks and explain racing knowledge for the MCs. The logic of the entire show has now completed a closed loop. Variety MC's mission challenges, the growth of racers, the spirit of variety shows, and the charm of racing sports, complete the transfer here.

A win -win attempt

"Extreme Challenge" has achieved the eighth season. For the show, it is necessary to grasp the "nucleus" of "Extreme Challenge", and to continuously create a sense of freshness, so that the audience should not be tired of a variety show IP as much as possible. It is really a less simple matter.

But on the other hand, whether it is form (game competition) or content (social topic), there are many points for the current variety show. It is difficult to innovate outdoor variety shows. It is not difficult to be in the "question bank". In fact, it is still difficult to transform. It is difficult to give the audience an immersion in the premise of telling the story. :"Oh, I see."

Racing has passion and challenges, but variety shows have rarely touched before. On the one hand, it is because it is more difficult to present. Whether it is a hardware shooting preparation or the theme and link settings on the software, it needs to be pulled to the highest level; on the other hand And sometimes do not have cost -effectiveness. Finding questions and choosing questions, the challenge itself is quite difficult.

Huang Jingyu first rushed over the end

At this level, the appearance of Zhou Guanyu has become a huge meal -for the world's only 100 "super driver's licenses" and reaching the "Yili Pick One" level in the world, the cultivation of a driver itself, then First of all, it has become a "extreme challenge". Such a natural story opportunity has no reason to miss.

However, you can't just stay at the level of "from the head". With stories and themes, more importantly how to practice, how to combine with programs, IP, and industry innovation. If you cannot correctly understand and connect with the show's own temperament, it will also be suspected of "consumption of hot spots".

Gong Jun also has a bright performance

This is exactly what this episode is gratifying: audiences who are familiar with "Extreme Challenge" must know that the "rules" in the show are closer to the benchmark framework, and the specific implementation has always been based on guests' behavior and imagination. Essence When the tricycles of the tricycle, Jia Nailiang was pushed into the water. When the balloon kart session fought fiercely to the end, the two sides got out of the car to "hold the hand", and you will find that the "unscrupulous means" that can be accepted by the audience can be accepted by the show. , Still contributed to "extremely picky".

Jia Nailiang's tricycle hug Gong Jun's feet

In the process of facing the rules, in response to the rules, and the challenge limit, each MC has different personalities and different responsibilities, and the effect is different, but this process is not static. The changes in the situation and identity, even if there is no clear reason, choose to "break through yourself" and "challenge the past".

For example, when Huang Jingyu joined as a newcomer in the eighth season, the stalk of "Bi Shengyu, He Shengliang" was repeatedly used by Jia Nailiang. When the pronouns of power met new power, the change was quite interesting; Many people think that Yue Yunpeng has changed, shifting from "Buddhism" to "desperate", which can continue to provide laughter densely, but also can come up with some surprising performance in the sudden and high -energy contrast. In fact, these are also driven by the collective environment, which is driven by content.

Yue Yunpeng "desperately" in the game

When discussing variety show innovation, we have always attached the topic of "innovation of comprehensive N generation". Variety innovation is difficult, and the innovation of the N generation of N generations is even more "innovation on the premise of keeping your signature". This industry proposition.

At this level, the attempt of "Extreme Challenge" is to keep the "taste" and core mentioned in the previous article. What should this content category be in? What role should it play?

This is exactly what the head of "Extreme Challenge" needs to think about it. Then to disassemble the question at the beginning, when we ushered in Zhou Guanyu, who was fighting in F1, we ushered in the world's highest -standard first Chinese. This level of topic, variety shows, must be done, and also need the ability to do it. It has to be done well. In combination with demand, pursuing "meaning" more is a good trend. However, while we include "social significance" into consideration, we can also consider further expanding this concept.

F1 events with a high degree of commercialization have Chinese players. Among them, the huge social and commercial potential needs to be developed. If you can use a "interesting and complete" 2 hours to tell, then you can fully realize the "meaning" and show the society. The more noodles of life are meaning, and it is also meaningful to broaden the audience's cognition. What's more, the realization of meaning is also in line with the core expression of the variety show itself. "Challenge together and to the future" is the theme of "Extreme Challenge" this season. This year, the F1 racing movement ushered in a new stage in the hearts of the Chinese people. The "Extreme Challenge" used a first program to present many aspects of the car movement, which coincided with Zhou Guanyu's growth. In this process At the same time, the core of "Extreme Challenge" has its own spirit, and the results can usher in the multi -layer win -win situation of programs, audiences, sports events and business levels.

This is a positive attempt. The efforts made by "Extreme Challenge" not only dock the demand, but also make expressions, which can help the popular science of the car, enhance the public's perception of the car in front of the screen, but also allow the audience to "gain" ——— From the topic planning to the recording of the operation, to the launch and presentation of the program, the process proves the value of the program "Extreme Challenge" and the practice of extreme challenges, which proves the value of variety shows.

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