Hubei announced a typical case of the top ten illegal advertisements in 2022

Jimu Journalist Liu Dongli

Video editing Liu Dongli

Correspondent Wu Yan Shangjing

Intern Li Chenxing Fu Xin

On July 12, Jimu Journalists learned from 2022 Hubei Province's joint meeting of false illegal advertising and media ventilation meeting that in the first half of this year, market supervision departments at all levels in Hubei monitored 5444,000 media advertisements and found suspected illegal advertising 4900 After the rest of the article, the illegal rate was 0.9%, a year -on -year decrease of 0.14%. At the meeting, the Hubei Provincial Market Supervision Bureau publicly exposed some typical cases of illegal advertisements investigated and dealt with by the market supervision department of the province in 2022.

"Do not hurt the skin and make the skin look like it." Advertising involves the above content, and compares photos and videos before and after diagnosis and treatment in the advertisement. The advertisement violates Article 16 of the Advertising Law. In May 2022, the Market Supervision Bureau of Laantou District made administrative penalties on the company in accordance with the law and ordered the suspension of illegal advertisements to eliminate the impact within the corresponding range and fined 17,400 yuan.

meeting venue

It is reported that among the top ten cases announced this time, many cases are related to medical and health foods. For example, Zhongxiang Junyuan Commercial Bank publishes ordinary food advertisements containing "detoxification and beauty, hangover and liver" in the e -store shop, as well as health food advertisements such as "increasing the pregnancy preparation rate and preventing fetal birth defects", which violates violations of The relevant provisions of the Advertising Law. In April 2022, the Zhongxiang Market Supervision Bureau fined 12,000 yuan in accordance with the law; in order to increase the popularity of the product, Hubei Hemei Yiyi Co., Ltd. issued an unprecedented medical device product advertisement. 10,000 yuan fine; Hubei Fanxiang Food Trading Co., Ltd. published ordinary food advertisements such as "solving men's problems and regaining self -confidence" on the e -commerce platform.

At the meeting, the Hubei Provincial Market Supervision Bureau issued the "Reminder on Propaganda Propaganda for Commercial Premium Propaganda by the Party and the State of major activities" and the "Reminder of" Reminder to "" Involving Old "advertisements. Leading comrades' image, name, signature, signature, etc. for commercial marketing hype.

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