Lawyers interpret the "Specifications for the Behavior of Network anchors": In order to prevent "big V cut leeks", it is also to protect high -quality content.

Elephant reporter Chen Si

On June 22, the Ministry of Radio and Television, the Ministry of Culture and Tourism jointly released the "Code of Conduct of the Conduct of the Internet anchor" (hereinafter referred to as the "Specifications"). With the rapid development of the live broadcast industry, the introduction of the "Specifications" has attracted the attention of many people.

The reporter noticed that the "Specifications" specifically mentioned: "Cybers such as medical and health, financial finance, laws, education, etc., which requires high professional levels of online anchors, should obtain corresponding practice qualifications." This content has also caused a lot of online Internet The anchor's attention.

Xia Hailong, a lawyer of Shanghai Shenlun Law Firm, told reporters: "The new rules have set up a very high compulsory entry threshold for the content producers in certain professional fields. Self -media in the fields of finance, economy, and legal majors may have to withdraw from such a field because they are not qualified to practice. In addition, there will be more occupations to complete. Make the content market ushered in a knowledge or professional upgrade. "

Xia Hailong believes that the promulgation of the "Specifications" may be related to the "leeks" behavior of some of the previous self -media bottom lines. "On the short video platform, there are a considerable number of 'legal large -legal', 'financial large -size', and other self -media will accumulate fans and complete business monetization through their own perspectives. Avoid appearing. They will complete the 'harvest' by recommending wealth management products, recommendation stocks, etc.. It has great confusion and misleading to ordinary people. Some so -called profit opportunities, and then induced fans to consume, and even make some major investment decisions. "

Xia Hailong believes that the new rules will have the original effect on the self -media or anchor of such "bad purpose". It is also a disguised benefit for people, lawyers, and professors who do not have the qualifications of practicing qualifications.

Can practice staff and professionals avoid the appearance of live broadcast chaos? In this regard, Xia Hailong analysis: The standardization of practice and the order of market order determine that professional industries generally have certain standards and service standards. Correspondingly, there is a certain regulatory mechanism and supervision mechanism. "If a professional has made some mistakes and causes some consequences, he has to bear strict consequences and responsibilities."

It is reported that the "Specification" has a total of 18 articles, which clarifies the responsibility and obligations of the anchor in performance, sound image, intellectual property rights, taxation and other aspects. Phenomenon, online anchor live broadcast and cargo made specific requirements. The "Specifications" also lists 31 behaviors that network anchors must not appear in the process of providing network performances and audiovisual programs, and designated the bottom line and red line for the behavior of network anchors.

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