[Follow] State's shot!These 31 behaviors must not appear on network anchors

In order to further standardize the behavior of online anchors, strengthen professional ethics, and promote the healthy and orderly development of the industry, recently, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly formulated and issued the "Code for Behavior of the Internet anchor".

Network anchors should adhere to positive behavior

◆ We should adhere to the correct political direction, public opinion orientation, and value orientation, and advocate social morality, adhere to professional ethics, and cultivate personal morals.

◆ We should adhere to the quality of the healthy style, consciously abandon the low -level interests such as vulgar, vulgar, and kitsch, and consciously oppose the phenomenon such as traffic first, deformity aesthetics, "rice circle" chaos, and gold worship.

◆ It should be guided to interact with, rational expression, and reasonable consumption.

Professional anchors need to obtain practice qualifications

◆ For live broadcast content that requires a high professional level (such as medical care, financial finance, law, education), the anchors should obtain the corresponding practice qualifications, and conduct practice qualifications to the live broadcast platform, and the live broadcast platform shall conduct qualification review and filing of the anchor.

Platforms and brokerage agencies should implement the main responsibility

◆ Establish and improve internal institutional specifications such as network anchor entry, training, daily management, business scoring files, and "red and yellow cards" management.

◆ Network anchors who have serious nature, multiple problems, and repeatedly taught, should ban account numbers, incorporate relevant network anchors into the "blacklist" or "warning list", and will not be allowed to broadcast again in the form of replacement accounts or replacement platforms.

◆ Artists who are illegal and losing morality shall not provide public performances and vocalization opportunities to prevent the transfer of transfer.

31 behaviors that are not allowed by network anchors

◆ Do not release the basic principles that violate the constitution and the content of violations of national laws and regulations;

◆ Do not release the content of subverting state power, endangering national unity, sovereignty and territorial integrity, endangering national security, leaking national secrets, and harming national dignity, honor, and interests;

◆ Do not release the content of weakening, distorted, and denying the leadership, socialist system, and reform and opening up of the Communist Party of China;

◆ Do not release the traditions of slander the national cultural traditions, incite ethnic hatred, national discrimination, distort national history or national historical figures, harm national feelings, destroy national unity, or infringe ethnic customs and habits;

◆ Do not violate national religious policies, carry out religious activities in non -religious places, and promote religious extremism, cult, etc.

◆ Do not spoof, slander, distort, or show the advanced Chinese culture, revolutionary culture, and advanced socialism in improper way;

◆ Do not spoof, distort, ugliness, blasphemy, denial the deeds and spirit of heroes and model characters;

◆ Do not use deep falsification technologies such as face -changing facade to fake and tampered with party and state leaders, heroes, party history, history, etc.

◆ Do not damage the public image of the people's army, police, judges and other specific occupations and groups;

◆ Disputes of reasons for reasons such as race, nationality, region, gender, occupation, physical and mental defects;

◆ Do not preach obscene, gambling, drug use, rendering violence, blood, horror, pyramid scams, scams, teach crimes or teach crime methods, expose investigation methods, display guns, control knives;

◆ Do not build or deliberately spread false horror information, false danger, epidemic, disaster, alarm situation, disrupt social security and public order, and destroy social stability;

◆ Do not show excessive thriller, physiological pain, and mental hysteria, causing strong senses, mental stimulation, and can cause physical and mental discomfort pictures, lines, music and sound effects, etc.;

◆ Do not insult, slander others, or spread the privacy of others, infringe on the legitimate rights and interests of others;

◆ There must be works with copyrights that have not been authorized to use others;

◆ Do not speculate on social hotspots and sensitive issues or deliberately create "hot spots" of public opinion;

◆ Do not speculate on the content of scandal, scandal, inferiority, low communication style, and promote the content that violates the core values ​​of socialism and violates public order and customs;

◆ Clothing makeup, language behavior, live broadcast sets, etc. must not show content with sexual hints and sexual teasing;

◆ Do not introduce or display suicide, self -harm, violent blood, high -risk actions, and other dangerous behaviors that are likely to cause imitation of minors, show content that induces bad habits of minors such as smoking, alcoholism;

◆ Do not use the role of minors or minors to conduct non -free business propaganda, performances, or obtain business or improper benefits as gimmicks, and guide the content of error values, outlook on life and morality;

◆ Do not preach the feudal superstition culture and customs, and violation of scientific common sense;

◆ Do not destroy the ecological environment, display the abuse of animals, kill, and eat national protection animals;

◆ Do not spread the food, show fake eating, vomiting, overeating, etc., or other content that is easy to cause bad diet consumption, food waste demonstration;

◆ Do not guide users to interact vulgar, organize institutional fans to tear up, pull stepping on war, rumor attacks, and implement cyber violence;

◆ It is not allowed to market products that are faked and infringement, infringe intellectual property rights or do not meet the requirements of protecting personal and property security, fictional or tampering with transactions, attention, browsing, and likes.

◆ Do not exaggerate the propaganda to mislead consumers, to deceive consumers through false commitments, use absolute words, and violate advertising related laws and regulations without permission to live sales, specialty items, etc.

◆ You must not spread false and harassing advertisements through the "barrage", live broadcast names, announcements, voice, etc.; ◆ You must not use organizational hype, employment of water forces to brush gifts, publicize the "brush gift draw" and other methods to suggest, seduce, encourage users to encourage users Large "reward", seduce minor users to "reward" or "reward" with false identity information;

◆ It is not filmed or broadcast or broadcast of places such as national security and public safety, affecting the normal production and living order of society, affecting the normal life of others, infringing on the privacy of others and other laws and regulations;

◆ Do not show or speculate on a large amount of luxury goods, jewelry, banknotes and other assets, showing no restraint luxury life, and degrading the dazzling behavior of low -income groups;

◆ Acts that are prohibited and other prohibited and other acts that have adverse effects on online performances and online audiovisual ecology.

Source: CCTV News WeChat public account

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