The country shot!This type of network anchor, pull the black title

Author:Peninsula Time:2022.06.22

On June 22, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly issued the "Code of Conduct of the Conduct" (hereinafter referred to as the "Specifications").

The "Specifications" clearly states that online anchors should adhere to the quality of healthy style, consciously abandon low -level interest such as vulgar, vulgar, kitsch, and consciously oppose the phenomenon of unhelpies such as traffic first, deformity aesthetics, "rice circle" chaos, gold worshipism, etc., and consciously resist the violation of the law of the law. Regulations, damage to network civilization, contrary to network ethics, and harmful network harmony.

Network anchors should maintain a good sound screen image. Performance, clothing, makeup, language, behavior, physical movement, and screen display should be decent, which is in line with the public's aesthetic taste and appreciation habits.

The "Specification" requires that online anchors should report their income truthfully and fulfill their tax obligations in accordance with the law.

Network anchors should use the national general language in accordance with the normative writing and standard meaning, enhance language and cultural literacy, consciously curb the spread of vulgar and violent online language, and build a healthy and civilized network language environment.

The "Specifications" pointed out that online anchors should consciously strengthen their learning and master the knowledge and skills necessary for anchor work. For live broadcast content that requires higher professional levels (such as medical, financial, finance, law, and education), the anchors should obtain the corresponding practice qualifications, and conduct practice qualifications to the live broadcast platform. The live broadcast platform should conduct qualification review and filing of the anchor.

The "Specifications" emphasize that the following behavior shall not appear in the process of providing online performances and audiovisual programs:

1. Release the basic principles that violate the constitution and the content of violations of national laws and regulations;

2. Publish subverted state power, endanger national reunification, sovereignty and territorial integrity, endangers national security, leaks national secrets, and harms national dignity, honor and interests;

3. Release the content of weakening, distorted, and denying the leadership, socialist system, and reform and opening up of the Communist Party of China;

4. Release the contents of vilifying national cultural traditions, inciting national hatred, national discrimination, distorting national history or national historical figures, harming national feelings, destroying national unity, or infringing national customs and habits;

5. Violation of national religious policies, carry out religious activities in non -religious places, promote religious extremism, cult, etc.

6. spoof, slander, distort, or show the advanced Chinese culture, revolutionary culture, and socialist advanced culture in improper way;

7. Sparking, distorted, ugly, blasphemy, deeds and spirituality of heroes and model characters;

8. Using deep falsification technologies such as face changes to party and state leaders, heroes martyrs, party history, history, etc. forged and tampered;

9. The public image of the people's army, police, judges and other specific occupations and groups;

10. Promote discrimination of reasons such as race, nationality, region, gender, occupation, physical and mental defects;

11. Promote obscene, gambling, drug use, rendering violence, blood, horror, pyramid scams, fraud, teach crimes or teach crime methods, expose investigation methods, display guns and control knives;

12. Building, deliberately spread false horror information, false danger, epidemic, disaster, police situation, disrupt social security and public order, and destroy social stability;

13. Excessive thriller, horror, physiological pain, and mental hysteria, causing strong senses, mental stimuli, and can cause physical and mental discomfort pictures, lines, music and sound effects, etc.;

14. Insulting, slandering others, or spreading the privacy of others, infringe on the legitimate rights and interests of others;

15. Unauthorized use of works that have copyrights by others;

16. Perform hype or deliberately create public opinion "hot spots" on social hotspots and sensitive issues;

17. Species of scandal, scandal, inferiority, low communication style, and preach the content that violates the core values of socialism and violates public order and customs;

18. Clothing makeup, language behavior, live set room, etc. show sexual cues and sexual teasing content;

19. Introduce or display suicide, self -harm, violent blood, high -risk actions, and other dangerous behaviors that are likely to cause imitation of minors, showing content that induces smoking, alcoholism, etc. to induce bad habits of minors;

20. Use the role of minors or minors for non -service business propaganda, performances or as gimmicks to obtain business or improper interests, and guide the content of error values, outlook on life and morality;

21. Promote feudal superstition cultural customs and ideas, violation of scientific knowledge and other content;

22. Destroy the ecological environment, show the abuse of animals, kill, and eat national protection animals;

23. Follow the food, show fake eating, vomiting, overeating, etc., or other content that is easy to cause bad diet consumption and waste of food;

24. Guide users to interact vulgar, organize institutional fans to tear up, pull stepping on war, rumor attacks, and implement cyber violence;

25. Marketing counterfeit and infringement, infringe intellectual property rights or products that do not meet the requirements of personal and property security, fictional or tampering of transactions, attention, browsing, likes, etc.

26. Exaggerated publicity and misleading consumers, to deceive consumers through false commitments, use absolute words, and violate advertising -related laws and regulations without permission to live sales, specialized items, etc.

27. Passing false and harassment advertisements through "barrage", live broadcast names, announcements, voice, etc.

28. Through organizational hype, hiring water forces brushing gifts, promoting the "brush gift draw" and other means, implies, seduce, and encourage users to "reward" in large amounts to seduce minor users to "reward" or use false identity information to "fight "Reward"; 29. In involving national security and public safety, affecting the normal production of society, living order, affecting the normal life of others, infringing on the privacy of others and other laws and regulations, the shooting or broadcast of places prohibited by other laws and regulations;

30. Show or speculate on a large amount of luxury goods, jewelry, banknotes and other assets, showing unauthorized luxury lives, and degrading the wealthy behavior of low -income groups;

31. The prohibition of laws and regulations and other behaviors that have adverse effects on online performances and online audiovisual ecology.

The "Specifications" proposes that online performances, online audiovisual platforms and brokerage agencies must strictly fulfill their legal duties and obligations and implement their main responsibilities. According to the standards of these actions, strengthen the education and training, daily management and standard guidance of online anchors. Establish and improve internal institutional specifications such as network anchors, training, daily management, business scoring files, and "red and yellow cards" management. Web anchors who follow the good and exemplars to comply with the standards of behavior to conduct positive incentives; online anchors who have violated behaviors must strengthen warning and restraint; online anchors who have serious nature, multiple problems, and repeated teaching should be banned. Relevant network anchors are included in the "blacklist" or "warning list", and it is not allowed to be broadcast again in the form of replacement accounts or replacement platforms. Criminal responsibilities are investigated in accordance with the law for network anchors that constitute crimes. The illegal losing artists shall not provide public performances and vocalization opportunities to prevent the transfer of the transfer position. Network performances and online audiovisual brokerage agencies should strengthen the management and restraint of online anchors, provide brokerage services in accordance with laws and regulations, and safeguard the legitimate rights and interests of online anchors.

◆ Source: People's Daily Online