@3, these 31 behaviors must not appear!

Recently, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly formulated and issued the "Code for Conductive Conduct of Network anchors". Standardize clearly that online anchors should consciously abandon low -level interests such as vulgar, vulgar, kitsch, and consciously oppose the phenomenon such as traffic first, deformity aesthetics, "rice circle" chaos, and gold worship. What are the important contents of the specifications, look at combing →

■ Applicable object

Internet anchors, that is, anchors who provide online performances and audiovisual programs through the Internet, including live broadcasts on the network platform, real -time communication and interaction with users, and the above -mentioned sound video programs.

Use virtual anchors and content synthesized by artificial intelligence technology.

■ Specific requirements

Comply with the relevant provisions of the online real -name registered account, and provide the platform to provide real and effective identity information for real -name registration and regulate the name of the account.

Adhering to the people -centered creative orientation, the content of spreading online performances and audiovisual programs should reflect the new weather in the times, sing the people's new creations, promote the excellent traditional culture of China, spread positive energy, show the new needs of the people of the people.

Consciously abandon the low -level interests such as vulgar, vulgar, kitsch, and consciously oppose the phenomenon of adverse phenomena such as traffic first, deformity aesthetics, "rice circle" chaos, gold worshipism, etc., consciously resist violation of laws and regulations, damage network civilization, contracted network ethics, harmful networks, harmful networks Harmonious behavior.

Guide users to interact with, rational expression, and reasonable consumption.

Maintain a good sound screen image. Performance, clothing, makeup, language, behavior, physical movement and picture display should be decent.

Respect the right to reputation and honor of citizens and legal persons, respect the right to personal privacy, portraits, and respect and protect the legitimate rights and interests of minors, elderly, and disabled.

Comply with the relevant laws and regulations of intellectual property rights and consciously respect the intellectual property rights of others.

Target the income and fulfill the tax obligations in accordance with the law.

Consciously curb the spread of vulgar and violent online language.

Consciously strengthen learning and master the necessary knowledge and skills.

For live broadcast content that requires higher professional levels (such as medical, financial, finance, law, and education), the anchors should obtain the corresponding practice qualifications, and conduct practice qualifications to the live broadcast platform. The live broadcast platform should conduct qualification review and filing of the anchor.

31 behaviors that must not appear

Do not release the basic principles that violate the constitution and the content of violations of national laws and regulations;

It is not allowed to issue subversion of state power, endanger national unity, sovereignty and territorial integrity, endangers national security, leaks national secrets, and harms national dignity, honor and interests;

Do not release the content of weakening, distorting, and denying the leadership, socialist system, and reform and opening up of the Communist Party of China;

It is not allowed to publish the traditions of virginity, incite ethnic hatred, national discrimination, distort national history or national historical figures, harm national feelings, destroy national unity, or infringe ethnic customs and habits;

Do not violate national religious policies, carry out religious activities in non -religious places, and promote religious extremism, cult, etc.

Don't spoof, slander, distort, or show the advanced Chinese culture, revolutionary culture, and socialist advanced culture in improper way;

Don't spoof, distort, ugly, blasphemy, de your deeds and spirit of heroes and model characters;

Do not use deep forgive technologies such as face -to -face change to fake and tampered with party and state leaders, heroes martyrs, party history, history, etc.

Do not damage the public image of the people's army, police, judges and other specific occupations and groups;

Disputes of reasons based on races, nationality, region, gender, occupation, physical and mental defects;

It is not allowed to preach obscene, gambling, drug use, rendering violence, blood, horror, pyramid scams, fraud, teach crimes or teach crime methods, expose investigation methods, display guns and control knives;

It is not allowed to make up and deliberately spread false horror information, false danger, epidemic, disaster, and alarm situation, disrupt social security and public order, and destroy social stability;

Do not show excessive thriller, physiological pain, and mental hysteria, causing strong senses, mental stimulation, and can cause physical and mental discomfort pictures, lines, music and sound effects, etc.;

Do not insult, slander others, or spread the privacy of others, infringe on the legitimate rights and interests of others;

I have to be authorized to use the works that have copyrights by others;

Do not speculate on social hotspots and sensitive issues or deliberately create "hot spots" of public opinion;

Do not speculate in the content of scandal, scandal, inferiority, and low communication style, to preach the content that violates the core values ​​of socialism and violates public order and customs;

Clothing makeup, language behavior, live broadcast sets, etc. must not show content with sexual hints and sexual teasing;

Do not introduce or display suicide, self -harm, violent blood, high -risk actions, and other dangerous behaviors that are likely to cause minors to imitate, show content that induces smoking, alcoholism, etc. to induce bad habits of minors;

Do not use the role of minors or minors to conduct non -service business propaganda, performances or as gimmicks to obtain business or improper interests, and guide the content of error values, outlook on life and morality;

It is not allowed to preach feudal superstition culture and customs, and violation of scientific common sense;

Do not destroy the ecological environment, display the abuse of animals, kill, and eat national protection animals;

Do not spread the food, show fake eating, vomiting, overeating, etc., or other content that is easy to cause bad diet consumption and waste of food;

Do not guide users to interact vulgar, organize fans to tear up and scold each other, pull on war, make rumors, and implement cyber violence; they must not market products that are faked and infringement, infringement of intellectual property rights or not in accordance with the requirements of protecting their personal and property security, fictional or tampering of transactions, and tampering with transactions, Pay attention, view volume, likes, and other data traffic falsification;

Do not exaggerate the propaganda to mislead consumers, to deceive consumers through false commitments, use absolute words, and unsatisfactory sales of specialty and monopoly items, such as live sales and other laws and regulations;

Do not spread false and harassing advertisements through the "barrage", live broadcast name, announcement, voice, etc.

It is not allowed to use organizational hype, hiring water forces to brush gifts, and publicize the "brush gift draw" and other methods to imply, seduce, and encourage users to "reward" large amounts to seduce minor users to "reward" or use false identity information to "reward rewards. ";

It is not allowed to be filmed or broadcast or broadcast on places such as national security and public safety, affecting normal production, living order, affecting the normal life of others, infringing on the privacy of others and other laws and regulations;

Do not show or speculate on a large amount of luxury goods, jewelry, banknotes and other assets, showing unauthorized luxury lives, and degrading the wealthy behavior of low -income groups;

No laws and regulations are allowed to be prohibited and other behaviors that have adverse effects on online performances and online audiovisual ecology.

■ Platform supervision

Online performances, online audiovisual platforms and brokerage agencies shall establish and improve internal system specifications such as network anchors settled, training, daily management, business scoring files, and "red and yellow cards" management.

Web anchors who are in line with good and exemplars to observe the standards of good and model are incentives; network anchors who have violated behaviors must strengthen warnings and constraints.

Web anchors who have serious nature, repeated problems and repeatedly teach, should ban account numbers, incorporate relevant network anchors into the "blacklist" or "warning list", and will not be allowed to start again in the form of replacement accounts or replacement platforms.

Criminal responsibilities are investigated in accordance with the law for network anchors that constitute crimes.

The illegal losing artists shall not provide public performances and vocalization opportunities to prevent the transfer of the transfer position.

Online anchors who have violated the law, the loss of morality, and the influence of the bad social impact should be announced on a regular basis to guide the platforms of various platforms to resist and seriously punish them.

Comprehensive/ News

Edit/Yuanyuan

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