The country shot!These 31 behaviors must not appear on network anchors

In order to further standardize the behavior of online anchors, strengthen professional ethics, and promote the healthy and orderly development of the industry, recently, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly formulated and issued the "Code for Behavior of the Internet anchor".

Network anchors should adhere to positive behavior

We should adhere to the correct political direction, public opinion orientation, and value orientation, and advocate social morality, adhere to professional ethics, and cultivate personal morals.

We should adhere to a healthy style, consciously abandon the low -level interests such as vulgar, vulgar, and kitsch, and consciously oppose the adverse phenomena such as traffic supremacy, deformity aesthetics, "rice circle" chaos, and gold worship.

Users should guide users to interact, rational expression, and reasonable consumption.

Professional anchors need to obtain practice qualifications

For live broadcast content that requires higher professional levels (such as medical, financial, finance, law, and education), the anchors should obtain the corresponding practice qualifications, and conduct practice qualifications to the live broadcast platform. The live broadcast platform should conduct qualification review and filing of the anchor.

Platforms and brokerage agencies should implement the main responsibility

Establish and improve internal institutional specifications such as network anchors, training, daily management, business scoring files, and "red and yellow cards" management.

Web anchors who have serious nature, repeated problems and repeatedly teach, should ban account numbers, incorporate relevant network anchors into the "blacklist" or "warning list", and will not be allowed to start again in the form of replacement accounts or replacement platforms.

The illegal losing artists shall not provide public performances and vocalization opportunities to prevent the transfer of the transfer position.

31 behaviors that are not allowed by network anchors

Do not release the basic principles that violate the constitution and the content of violations of national laws and regulations;

It is not allowed to issue subversion of state power, endanger national unity, sovereignty and territorial integrity, endangers national security, leaks national secrets, and harms national dignity, honor and interests;

Do not release the content of weakening, distorting, and denying the leadership, socialist system, and reform and opening up of the Communist Party of China;

It is not allowed to publish the traditions of virginity, incite ethnic hatred, national discrimination, distort national history or national historical figures, harm national feelings, destroy national unity, or infringe ethnic customs and habits;

Do not violate national religious policies, carry out religious activities in non -religious places, and promote religious extremism, cult, etc.

Don't spoof, slander, distort, or show the advanced Chinese culture, revolutionary culture, and socialist advanced culture in improper way;

Don't spoof, distort, ugly, blasphemy, de your deeds and spirit of heroes and model characters;

Do not use deep forgive technologies such as face -to -face change to fake and tampered with party and state leaders, heroes martyrs, party history, history, etc.

Do not damage the public image of the people's army, police, judges and other specific occupations and groups;

Disputes of reasons based on races, nationality, region, gender, occupation, physical and mental defects;

It is not allowed to preach obscene, gambling, drug use, rendering violence, blood, horror, pyramid scams, fraud, teach crimes or teach crime methods, expose investigation methods, display guns and control knives;

It is not allowed to make up and deliberately spread false horror information, false danger, epidemic, disaster, and alarm situation, disrupt social security and public order, and destroy social stability;

Do not show excessive thriller, physiological pain, and mental hysteria, causing strong senses, mental stimulation, and can cause physical and mental discomfort pictures, lines, music and sound effects, etc.;

Do not insult, slander others, or spread the privacy of others, infringe on the legitimate rights and interests of others;

I have to be authorized to use the works that have copyrights by others;

Do not speculate on social hotspots and sensitive issues or deliberately create "hot spots" of public opinion;

Do not speculate in the content of scandal, scandal, inferiority, and low communication style, to preach the content that violates the core values ​​of socialism and violates public order and customs;

Clothing makeup, language behavior, live broadcast sets, etc. must not show content with sexual hints and sexual teasing;

Do not introduce or display suicide, self -harm, violent blood, high -risk actions, and other dangerous behaviors that are likely to cause minors to imitate, show content that induces smoking, alcoholism, etc. to induce bad habits of minors;

Do not use the role of minors or minors to conduct non -service business propaganda, performances or as gimmicks to obtain business or improper interests, and guide the content of error values, outlook on life and morality;

It is not allowed to preach feudal superstition culture and customs, and violation of scientific common sense;

Do not destroy the ecological environment, display the abuse of animals, kill, and eat national protection animals;

Do not spread the food, show fake eating, vomiting, overeating, etc., or other content that is easy to cause bad diet consumption and waste of food;

Do not guide users to interact vulgar, organize institutional fans to tear up, pull stepping on war, rumor attacks, and implement cyber violence;

It is not allowed to market the goods that are faked and infringement, infringement of intellectual property rights or not in accordance with the requirements of protecting personal and property security, fictional or tampering with transactions, attention, browsing, and likes.

Do not exaggerate the propaganda to mislead consumers, to deceive consumers through false commitments, use absolute words, and unsatisfactory sales of specialty and monopoly items, such as live sales and other laws and regulations;

Do not spread false and harassing advertisements through the "barrage", live broadcast name, announcement, voice, etc.

It is not allowed to use organizational hype, hiring water forces to brush gifts, and publicize the "brush gift draw" and other methods to imply, seduce, and encourage users to "reward" large amounts to seduce minor users to "reward" or use false identity information to "reward rewards."; It must not be filmed or broadcast or broadcast of places such as national security and public safety, affecting the normal production of society, living order, affecting the normal life of others, infringing on the privacy of others and other laws and regulations;

Do not show or speculate on a large amount of luxury goods, jewelry, banknotes and other assets, showing unauthorized luxury lives, and degrading the wealthy behavior of low -income groups;

No laws and regulations are allowed to be prohibited and other behaviors that have adverse effects on online performances and online audiovisual ecology.

Source: CCTV News, Longyan Rong Media Center

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