LeTV's trademark was auctioned again, starting 908 pieces from 840,000, and the first batch of trademarks had shot 131 million days

LeTV's assets were auctioned again, this time it was 908 trademarks.

Hongxing Capital Bureau September 27 news, a few days ago, the Beijing First Intermediate People's Court issued an announcement that 908 trademarks under the name of LeTV Holdings (Beijing) Co., Ltd. will be on October 10th to October 11th on JD.com's judicial auction platform For auction, the starting price was 837,900 yuan.

The Red Star Capital Bureau noticed that this auction includes many "Le" series and "Le" series of well -known trademarks, such as "Le Life", "Leji" and "Lemobile". Most trademark assessment is about 700 yuan, and the highest trademark evaluation value is 4063.2 yuan. As of press time, Jingdong Auction Platform information showed that 338 people watched the auction and 0 registered.

The court announced that the auction was related to LeTV Holdings's 2017 intellectual property contract dispute. The plaintiff was Beijing Luhao Intellectual Property Agency Co., Ltd., and LeTV Holdings was sentenced to 2.209 million official fees and agency fees to the plaintiff at the time.

↑ Screenshot from Jingdong Auction Platform

Earlier, LeTV's trademark was also publicly auctioned. In June 2020, the Beijing Third Intermediate People's Court publicly auctioned 1354 trademarks under the name of LeTV Information Technology (Beijing) Co., Ltd. Classic LeTV trademarks such as "Le", "Le", "LeTV TV", "LeTV Super TV" are all.

In the end, the batch of trademarks with a starting price of only 130,000 yuan, which were sold at a price of 131 million yuan. The bidders were Tianjin Jiarui Huixin Enterprise Management Co., Ltd., which was also the second largest shareholder of LeTV.

By April 2021, the LeTV Department had another 580 trademarks auctioned, and the starting price was set to 14 million yuan, which was eventually sold for 16.03 million yuan. It is worth mentioning that it is still Tianjin Jiarui Huixin Enterprise Management Co., Ltd. who has taken this batch of trademarks.

Huang Chunhai, an intellectual property lawyer of Taihe Tai Law Firm, told Hongxing Capital Bureau. Trademark value is one of the core assets of well -known enterprises. Its economic value assessment is more considered from the perspective of the impact and reputation of trademarks in the process of transmission. The value of the trademark will not disappear immediately with the cancellation of the company or the bankruptcy. Even if LeTV's delisting, LeTV's trademark is still valuable.

↑ LeTV Building Tapan Oriental IC

In addition to trademarks, LeTV's assets have frequently appeared on the auction platform, including 85 patents, 97 machinery and equipment, and even the famous LeTV Building.

In November 2019, the Beijing Third Intermediate People's Court publicly auctioned the LeTV Building on the Judong.com judicial auction network platform, with a starting price of about 678 million yuan. However, after that, the auction of LeTV Building has gone through two "suspension", and finally sold at a price of 573 million yuan in November 2021, the bidder was Beijing Hengying Property Management Co., Ltd.

Red Star Journalist Qiang Ya Mill

Edit Yu Dongmei He Pioneer

- END -